Show i i44ow4w4ay 4 i SF THE SALT LAKE TRIBUNE 11 1fet fi e ct Body-Conto- a" 1 1 I 1 1 'tr:"''---:--1'''- T'7:t 4 k ( : "''!"-- -- -: i "' - I - ! f r ' ' J' ' t Vt- N1 i '' 4 ' 1 A ) 4 I J' : i A 1 1 i i ' ' 4 ' ) P - t - - I i - - ' :: : ' ' ' 1 - — ‘ 1 ' : I - 4 i ° ete 4 s 1 c' - I I 1 11' A - ' "t c 1 'V51'i ''" ''-i- n ! ' : -- i - ' 4 - ' --1 - i '' : ' NI ltk1 0 fp if ' 444 ' - L 1 I :' ' 1 1 ' T'4-'1- k S 1 4° t"Pms'01tI 41If' 3 t 'o 33 8 x 4 a tligi $4 ' ' ov 1e0 !i ) to - -- 4 r01 Ar 4 t 41- - t i an Desikned with on eye your budget ' —Monica's ' k I - '' I' - ' — "1 I : i '' ! t I '1' e i - 1 ' f' 1 4 ' '' : l't ! :' if 4"--- 1 ' f'- -' ' 1 1 ' f '1- 1 - : i 'i 1 ' f5 44 "ii tions things are looking However One buyer of' half-siz- e dresses said the other day that there are more of these garments being made today than ever and that "every new manufacturer going into business ia concentrating on sizes 1811 to up l'-- - ltr 01 it t ii i l 1 0'L: ' iL ki- t ': '' 1 1 - ' ' As a matter of fact the half size dresses being shown in stores right now afford a really A woman can good selection start looking in the under $10 range and go up as far as she I I ' I 1 '' 1 ' - :' likes Another store buyer states that "three quarters of the women who come in wear half sizes" As a general guide to sizing and proportions one dress manufacturer tags his garments - --:' Wing sleeves accent nubby wool short u rep in gold a tth contour of t he entire coat outlined by stitching Monte-Sano- 's 0 The New '11 -- ci!( iite4t'iv '''': glkIrlT:1:?i-- ' N '' '14 l'o('tp4 ki !L'14 tomm ( - i- A with this information: 141 fits a bust 161i a bust: 1812 a bust and so on up to 264 which fits a h bust The object in half-siz- e scaling of course is to conform to shorter waistlines more breadth above and more below There's more appreciation these days too for a woman's desire to reflect youthful lines in her clothes For instance one very good looking black and white print hos been developed In half sizes from an original s model with draped cowl neckline The cowl on the younger model was wider and fuller and has been adapted for h ii : 1' treatment It won't surprise anybody probably to discover that the half-siz- e hunting is much more rewarding among the opuns and rayon combinations than among the cottons—easuming a woman is Awing with one eye on the budget However more cottons will be coming in right along The rayon shantung s are in full h 70'r -) f- '4 'f ii A i't 1 N 414 '4 '?A '4'Itii Viz Ile: 404 ?:'n 51-"- 4 '' '''s 4 §4 A A lel doqv 4 tl raj t4t ti4 NEATSMALL FLOWER GAY I THE MOST COLORFUL AND MOST BEAUTIFUL kt ) ' Ift t itVi 7't: 0v l'i'rl til''' - r4A1:72 -- e - Of Phillellel last Sugarhouse I r - loon MN e AS - t t li taatISTAIL rii 1“ 7 ' A Ck 4:1 l : 1 ' ' ' r4- f'- '"Ep: 'i'd - i riTA I - V t'f? 41q-clitI- h'4 9 b s 7-':-'is rA 0 (f1:4::::::'''::1:17:-4:'1: ' :iV: i ::- - Y - —' ' 111M1 01) dolly chon9es In 0 J'k in 140 owed ODM t 1 1 orivoinatis k- future! spring fashion that belongs platform sandal in black suede sparked in your : ''''Ii ''':I' A is ' 1 ' I" - i studs '' 1 1 ith gleaming t 4 -- your flgure Ow oxpect coatiltes C 0) woisH Now you coot hove the "new look" les easy breathing comfort P N Proctkol Front with the patented elostk knelt Vest controls along noture's principles Iteoth the tenet ond all4n-on- a Comfolons Ore odivstoble ta ' State Murray I The corset that "Flattens that Bulge" nips three inches ts-- lc 4910 "Extlusive But Net Expensive's i )IVII o: v--- t '4 minute-size- black satin dots and steel in dark jewel tones ' 10" 1 0 IN YEARS 141 G 6P111N ititit a Mir fI cr '''' - kl 1111s 111111111 N - a Io 1)1 N‘ TIM! ARE le II o (- AND 4 TO 2112 Ole 1 11f(- t:4- opeorg " L''t 2 e iII c1I t ' ' a: ri! :''ti4 '''10 lit otl -- I: 1 4' : "6464 good-lookin- g r4T1tr:::P77'17-tzAs- : 1k4 kc ' Ig 1! ”1' r1 7:k l'4 !7r 1 :Ir 10 tt40 When a mart tells you he has just bought his wife a new convertible he may not mean an automobile but a sumptuous piece of diamonil Jewelry A Warner rathe newsreal is just out with a feature showing diamond Jewelry designed by Marianne Ostler with motifs that screw into place to ra variety of uses bloom— blacks frosted crystal buttons pastels that button up the front to save tugging over the head—a feature larger sizes heartily slim-mis- ell your irit t 10 Jewels Screw On more mature sizes in a restrained version of the same h LP Styles Are Here 4r A: I 4 t (cc'(--x-- 1 :) lo 4 44be:1 I : 9P:r4 itl tlyos' ''''' fo ' -- - 0 rtfonte-San- o Betted or loose given you a choice with this wrapped greatcoat of checked tweed and square pockets I N C41' e J 0)4 11 I e' - v 2295 J The fact that the average woman does not resemble the lim birch tree in girth and stature has been gradually coming home to dress manufacturers over a period of years Maybe it's a compliment in its way but the blithe and faulty assumption that a mature figger with a bountiful bust and generous beam can fit into lanky model-siz- e dresses has cost the "half-size- " customers plenty in altera- '5 i ' ( 10-2- It 1 Mature Figures Get Half Size Break 'L' : - t 0 1 ' I I tr' ' ' : 1 - - t t P - - for apring a black wool "domino" Pau title Trigere display It h underalung sleeves that brtng- armhole to elbow Cott I f nitAy — sheer rayon 0 Sizes crepe ''' 4'-e- ': ' 1 "I ! - - i t : I 9o I lig 2- ‘ r:1- : - -- ' r - ' 1 4 '' 't : 1 ' 'l f NI— t to flowing for back inpanels terest Black and 'i "''- 1 4 ::: With drape ''''''' ‘ aT pert taffeta peplum caught in folds that ' e ' k moil g success! t t l ' a 4 14ctotiIt' l - 1 4 10'0 0 't ty 0i-!1114e''- I I we li ks :: Spring i '"''tIlit"tokk60 ' 0$' 16 i: i t ' 0441 - 0 x ar c 1 " OP for ' Iliit11:1 4: 14:14:114111141):II6:6411:11:$1411:i e t 4— t IN fiS)P) ' Touch 61 ':lilliti:t14411444:4:ts1 ' I 1 4404 '4°114 00' 44)'r44 i k I 4 1 The Couturiere 14 -- "I'''At4141444444:41144644:64474t4ttioki I ' "Lady" 4°T40 4- 4 e w4 - osioe eke 11 )t 00141 ::41:1 full figured woman who buys wonien's dress sizes Taller than Miss she is Her type is heavier all over 41 -- 1071gAll44 '' ' k 1 1 w444 to44tle144440 ? 2 l' 1 s 41 0 440114 4 4 'I ' 41 410 ' : I ' ) Lady" 4 Average 1 - ) y 444opp :1701011410 ' - - - ' : iiv iteoet1 ftto tett 400 rail 71400 1‘o 4"!'r" I 3- t - ' '''''t4''':t t' L $ii i i ' i ' A L4'ss' qof14 i00 ' ' ' ' i :''' t e : 1 '' t 1 ' : years - ' ' ''1'''' it II fr - '' ) 'kir4 14 - 110117rt '" ' 044'kott 44oek - ) 411 's '14 1- P f N 104)h 1104041- ''' i k i ''' - - - "0111" rrtfc0 1 i ' i '14 iio' 1144olo "l)1444'-) t ' i r I A44)44) i - t ' ' Ir : - ' 1 1 ':: ' - 0424 44'0'4 74 kiL4)04 ‘01t'E - three-quarte- t q ‘'' a - '' - - bell-shap- ' ' ''' d'11 1 kivtI1104 itif 4 i ' ' '''''' N " 0 t s' e - -'- t 01 --- fr4e '-''' ti ' 1 - ' e i ' tio s t 'It '' it ' ''"IS 444410N 4‘t - 00 4011"4t4Ir 3' 0 It 4a ' ot P of purchasing and hose by size and measurement they are now insisting that their slips fit Just as well The idea is carried out in body contour measurements Bust size alone is not enough A woman's height her waist and hip measurements must also be considered An extensive survey proves that although there are many different types of figures most American figures fall into one of four basic figure types Check yours before you buy a slip: 1 The short slender woman 41t Lie e''' under 5 feet 5 inches who usually buys junior sizes Small "Little high bust small hips Miss" is her division 2 Average slender figure who also buys dresses in miss 5 5 feet inches and sizes Over Her fairly well prwortioned division is "Miss' 3 Short stocky woman heavier than Little Miss but under 5 feet 5 inches She buys dresses in half sizes "Little 'shoes gloves t to ' ur learning that slips Wuren are can fit perfectly After ) I i ti3O0 - P J ' ' v 14 k The moulded type is ingeniously fitted through bodice and midriff with tucks and inserts The tight waistline is often emphasized by pegshape outstanding hip pockets Nearly all have deep sieves sometimes gathered at the elbow and with tiny upstanding collars The skirt falls away easily from the waist The variety takes on a new face when worn r gracefully wrapped around by its owner A length in beige wool with lynx collar is effective The belted-bel- l cut on the same lines as the flaring model has the waist taken in with tucks and pleats and is belted with a leash narrow strip of leather Plaid tweed fleece and doeskin are popular for these A few have cape backs with the cape extending out of deep raglan sleeves s ' '''' ) 0k-- 7 AN ) s I- '' 1: i There is no such thing as one single silhouette While coats can be divided Into two general classifications—moulded coats (fitted through the bodice and midriff) and bell coats (shaped out bell-lik- e from deep raglan sleeves set in far back from the armhole)—there are as many silhouettes represented within the two classifications as there are types of women to wear them 4 4 1 4 ' I ' I '-'t :' i One can imagine the ever critical Man taking a look at any of the new array of spring coats this season and saying "Now that is the way I like to !l New Slips Insure Perfect Fitting '! 1 1 ' ' 0 it L Sunday March 6 1949 Matching 1 win nt yow tag $750 satin-dotte- in bladt sucde ' P N Proctwot frefoi '- -am (WWI 101 your Prows Come r ri In and See for Yourself r71 ri 1 a 14 i1ta 22 EAST THIRD SOUTH A 6:0 T I cr i-:1- 1 II - 1 A 4--- - '6 ilx ACORSETISHO 1 A - r I ' - 11 ' 39 South Main Strut 2415 Washington Ilivd Ogden Add 'f I 1 51 on mail oldenJ |