Show - - 44-- 4—e40-40- -i 4 4 - v 440-6-1-r-"- - 4v 4s”6-- - e -A ol4114io- - ot14 - -- 644440444 b0bdialkOkSniadCPI - 's 12F THE SALT LAKE 'rRMUNE Stinday March 6 1949 mamommossogoob SPRING SONG 1or5ff JUNIOR SISTER STEP OUT twovemorwmpertm74VWrIr17r10 1 1 Miss Dotes on Saucy Attire ' - - ' " I 1 4 4f ' -- I I ' 4 - f 'r and icy winds March-full- y snorting away but as long as theLe's a crocus In the floHst's window and bonnets bristling with bluebirds and rosebuds she feels the flush of spring and pines for spring clothes As for fashion this young miss has ideas— millions of them! She's kept up with everything from New York to Paris to San Francisco and can talk about the highest style points She looks for style in her clothes But she wants more than just chic She wants dresses that are vital—alive and youthful' as she is - - r ' i k 0 $ - i t i ' ' "'" N44 r I i '' - 4- : 4 Nii t 1 Ai 3 ' - ' "'"'''"''''' 41' - - - ' 1 ” 1- - '' v'1 I t '" 1 -t' - -- - - ''''' r —1 : ' f ' ' ' :f't - - 24 - t - 1 s' !I ' I ? - ' t1'4 - ' ia i 4 ''1 : 1 4 j l'''' i 7: ' I A — I i:- ' ' '1 1 ::1 '4' t " ' 1 1 7:: si -- - J ' - ' : ' ' x ' ) f I ""''' - 1 ! t '''' 4 'r l'"1 ' I so corner on fashions Bright Young Things go for dramatic paiseys 'haul drape Morn has light-hearte- q I j ' 's I t' 4144 - '''1' I '"- 4 -- ' ' 4 ' ' ' '''' - ' ' - 'l' 4L - - - - t 1 ' ' I : ' ” t I ' 'I t 1 ' 1 t 4 s '' 1 t 4- 0- t 3 t 41 of soft pink flan- embroidered In pink - Begins at Toes ' - A'' - - i - - t ' I S ARo — 4 I le ) h 4s I ‘ i er l t 1 di' I ' 4 - r '! t4 1' --- - t 1 i it ' - - '- - 1 i - ' '''' z 1 - 4 - i 41 z i i 1 :t I t r t- i I ' i7 '‘ I I:A 1 It I 1 C s I 1 s c 1 I I 2999 Ir i '' it i N Navy Red Tart SiZett 10 to 18 ' Coot tkotthod ono o4 - out sway styloo dalifortsStit3r1rnin 4 i 7 ) I i ' r Shortie for you this Spring! 1 t' tt 1 ''' - Bold Buttons - i ''''C'cs211' N 1 - 1 1 - ' -' 1 's t 1 ' anchor the sleeves and pockets of this adaptation of a French original I t ": t -- ''- :) $44 -- c 'r() l' - -- url‘001A1Gsulf: ' -- L'1 t Pastel Shades 1 -I Sims 7 to 15 to 1 1 i 1 Fi ' :-- Eli-- H C t-11- Exciusirely at Whipple's El VALUES ' - '' tit- - WAY igit4‘- i— '' 1t -- -- (I the KIDDIES114-In f1 ( 4 L o ' ft' I fi 1 1 A 44 t ' ' i by AinLpEureX - t I 4 11 w THE -A- I ''' V ‘ '' ' 4 ' ' '4- Nt't I ) 1 101ime4fosr alnodfannotsysTod- stb::):dcseiLlobr ""Peo — Baby Buniing (1)j1 ( '1"' i -- I 1 - Wise Mothers Always Shop Here for the Best Buy Come -- Jr— In—Be Convinced I i ' 1 dlisempinlel t Top Vatnimt In the Nenret Stun- - '''' a i I OUR ' INVITIA 1 oy - ' i 1 t iI I ' 1 i 1 ' FASHION PARADE ' - of: I --4 k de (1' 11 t i4 '' 'ff 'titt)-1EA- k ir toia 1 D iN N :: 1 INN 4 :' I tt (''' ' : A) I ''' t i ' t t T 1w441441001Migt k Z' I 1 i r -' k indt---cor- ' lit '- 't ‘oneithes'htioenpliseprdemsonesi tr I - : - Id1 i - Drettstratirpritesodallpiltniumithids:::- - - t ?raga ACCOUNT ' p mchuol inhil 3''y ' ‘k it I t 1 I u A: - 4 t 1 ) l' ' the first YOUR CHAR011 I MAIN - r I - i' I 4 'ft- t 4 il 1 i f New famanal ?2e"1-gLee-- ! - i i ' il ' 't- ' ' 1 I i wool 10070 ' 1 ir ! I I 4 worsted gabasheen spring blossoms I fl 1 Smart new shorty coats ' ' li 1 I 2 ! II 11 i - t I il I I - t - If it P It I if t 1 1 i'f'''' 1174 i ? 1 V '' it ) ) - '' ' '' 14 ft is — - !' - i ' t 1 ' - ti t I' l' o' ria- ‘I 1 - i t 1j ---4 t t f I 0 0ti0 c t J - t- 1 4 lit SIZES ermalstallemtlito From001 4 ' Ar'r t 4 - 11 4 s " 98" SOUTH t ) - COLORS ALL AND tt: WONDIOITLIC - ) t 63 1) i -A WHIPPLE'S ' 11 4 r-- ' For general use choose an oxford with sof t uppers and flexible leather soles a firm heel counter and "wiggling' room for toes Experts turn thumbs down on "sneakers" 1- i - 'DC- $598 to oor L - GALORE ASSORTMENT TRIMS —NAYS back pains i I: s I° "! s on- frequent-checkup - r ii Make yourchild's foot size up to seven years He outgrows a shoe before he wears it out Too short a shoe affects gait and posture and could lead later to troublesome ' ' k - ii - ' ' - I - 1 NJ' deo NOW ON DISPLAY 1 1 1 Sm sailor with navy coat Child's Health - ' t 71 1 f - ' Kiddie" Is this young embroidered emblem on N f 1 - 8chiffil I Boys' cotton trousers have gone down about 8 eo in price reflecting lower piece goods prices Woolen goods and cotton corduroys are about the same tus before Coveralls and crawlers are about the same but overalls are appearing in more imaginative design — for in- Exclusive Styles In 4 A "Kute 1 Cotton Trousers See These 4 eat - stance elephants cross their trunks at the top of one pair to form the sunspenders Zipper front overalls and coveralls will be on the counters from $298 to $351 — Bats for little girls will Cost from $1 to $350 less this spring —a pleasant thought to keep in mind come Easter time Children's millinery manufacturers say straw hats with open crowns with flower decorations just like mother's will be the fashion for girls Bonnets and sailors In both straw and felt will be available as usual in style but lower in cost t 6 le "Howdy Doody" Wool knitwear remains about the same in price A boy's sweater of good wool quality still costs about $4 may be more by late spring But the decorations are advancing with the times Mickey Mouse and Donald Duck are being replaced by Howdy Doody the television puppet who ran for president "of all the children" There are more styles or little girls' dresses at lower cost Shoppers can count on getting sizes three to six for $298 and seven to 14 at $398 to $598 The Empire style that's THE ) - "Pinky" prefers dainty net The walloped collar thing for the ladles this year is also the mode for the small fry Dainty colonial prints that smack of Martha Washington will be shown for the girls They even rate their own slogan: ''Little Ladles Look to the We' These dresses have sheer ruffled 1 i -- - ' ' '' k Good news for mamas and papas this spring Is that children's clothing will be available in a greater variety of styles and at lower price for many Items Coats are one of the few exceptions showing little if any chang e but manufacturers promise better quality Work is more detailed for one thing Tweeds will be popular and the trend for little girls' coats is toward the fitted rather than the boxy toppers favored lately Knitted cotton garments are down at least 5 because' of reductions in the cost of cotton yarn — t''' c 17 ' 4' 4 f ! I - - I 'i ' ( it- 4' J i i ' ING 1 - - t rlith a flair for 4 k - - ' - - - Li c' ' 4 - 1 t tei-t- 1 'i 44 Y '" ' 4i " e I ' ' ra i ' 't - ' 4 ' te r g ' ' ! - - o - t ttal d I I i ' t n f j ' ' : ' t ' 11 4 T 4 ' ' ' ' f 1 ''f' T N i i ' 11' - ' ' 4 - i 1 - '' ' f ' i - I 111'4 ' ' - - r I- 1 f - -- A i'' Touches u helter-skelt- 1 ' Suit First Foremost on this impudent delightful young persim's spring list is a perfectly cut little tailored suit to wear all day if she likes Yith a change of blouses and sweaters Then a taffeta tea dancedress with a full skirt and an intriguing rustle And of course a formal frock with a jacket that makes it just right for dinner and minus the jacket alarmingly provocative for evening Besides these she's going to want a print dress for dashing here and there Her clothes are fun to look at fun to clothes that she picked wear allowance out herself—all on a less than you'd guess! t ) ' oh" - She Has 'A Way' This season she's daring to be indiscreet and combining colors pell-me- ll She'll take a turquoise blue jacket and plum skirt Or like as not she'll choose gray and yellow and wear a strawberry scarf She has a knack of doing mad things with colors—and getting away with it Just as she has a flare for wearing skirts a little fuller than anyone else her hats are a little saucier and evening dresses cling within an inch of her life " -- 0 I ' i ' ' 1 ''" 4t23etatsor! " '') - ' of''1-Al ti I ''l t 4 4 s - '''': - ) '4 ' t- lace-boun- ' - - 1 - ' sl o- She dotes on frou-fro- u touches A ruffle here and there a gay and splashy print sash d collars And she loves flower-coate- d boleros trim-fitte- d jackets jaunty-ultra-sho-rt coats with swishiness big bold buttons—all sorts of fullness and outrageously mad prints She doesn't want a dress to be just smart She wants it to give her a smart turn and flatter her for all she's worth With this in mind she inevitably chooses colors that help her If she has brown hair with an auburn cast to it she goes in for greens and soft blues If she's blonde she dotes on vivid blues and dusky pinks certain beiges Be her beauty brunette she plays up reds and golds and shades of these ' t Frou-Fro- ) I 1 ' li I r : '' ' ' t - ‘ i i ) "' " ' '" ''' '' iI "'" '' ' )''' 1 k 1 -i : ''' '' ii '-1- t1 - I - - 4 1 0 ' '' ' ' '' - - 1' 'I laden with snow ' - Just as soon ax there's a tinge of spring the air the Bright 'Young Thing becomes Over clothes Skies may be gray and In 1 $ r 4 i Fine Feathers in Stha 11 Sizes Too 4 ''''S 4 '''' 1 1 'CD - a Jr Shop 63 Suth Main 53 EAST 3RD SO PHONE "High Chair to High School" T ' ' MOST ACCOMMODATING 115 SOUTH MAIN e itr Vinno00101001 fli k ' STORE FOR CHILDREN — MEM2MWA ra Salt Lotto City C MONM0001110- is - - : |