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Show -- 10- i DIXIE SUN upeir Bw Monday-mornin- g ship. . Scott Bowman: Vice president of operations for Marketing Works in Springettsbury Township. Bill Hayward: Director of communications and public relations for Marketing Works in Springettsbury discus- ettsbury Township. What commercials worked best? funny, its just played the big game. Facebook reacts, What was yw fav0r Super Bowl commerc cial. What surprises were there? The prevalence of recycled themes and throwback references (surprised out. HayEnough already. ward Telefloras Valentines Day This ad was a huge hit, and men will undoubtedly remember to give their wives and girlfriends flowers this Valentines Day. But did men remember who the advertiser was, or just the sexy Victorias Secret super model and the idea that you have to give to receive? (Also) a few brands need to retire their creative and start over, like Coke the Polar Bear commercials seemed a bit tired and unentertain-m- g same with Pepsi Lan(and) GoDaddy. Bud-weise- do It was timely, but whats more important: . j My top three werei' two Doritos comerCl-! (baby slingshot and dog with the missing g and the M&Ms coi. rial. LeighanneGj ft, brought me). Coca-Col- a the polar bears back ... Usually their ads do a masterful job of blending heart and humor, but whats new here? Wenner No one mentioned and were usually always talking about them (after the Super Bowl). Bowman While always entertaining, the Super Bowl commercials werent too thrilling or surprising this year. Even more so than last year, advertisers were previewing their $3.5 million ads on channels like YouTube, The Today Show and Twitter before - Volkswagen, with their show. the headlights or the car? Bair, on the Audi So Long Vampires commer- Careerbuilder.coms commercial. Im just tired of the chimps and it wasnt (Chrysler s commercial) gave me goosebumps. I loved how they tied in halftime and halftime in America. Wynegar We thought several of the ads were effective, including: Volkswagen. The spot was a great way to launch a new redesigned vehicle to VWs line up; The Doritos-bribin- g Great Dane was memorable, funny and provided laughs; and Kias dream car (spot). Kia captured the essence of the male target audience through sexy women, rock and roll, and cars. Lando Township. Julie Lando: President and owner of Moxie Media and Design in York. Angela Wenner: Director of new business development for Campbell, Harrington & Brear in York. Sandy Wynegar: Director of client services for Marketing Works in Spring- sions. Below, several York County marketing professionals discuss what they liked, didnt like and what they can take from the WEDNESDAY, FEBRUARY What didnt work? spot for the redesigned Beetle, worked in numerous ways: appealing to everyone, including kids; simple, memorable theme; great music; and their use of the hashtag was well executed. Wenner Keith Bair: Traffic manager for Marketing Works in Springettsbury Town- For many Super Bowl watchers, its not about what happens on the field. Super Bowl commercials have become an annual tradition. The advertisements cost millions of dollars to produce and air, but the spots get products and companies in front of millions of viewers. And while enjoying the game, local advertising and marketing profes- sionals pay extra attention to the ads, which can spark campaign ideas and si vu:s aojs reesow: The panel BY ASHLEY WISLOCK MCT u i Chevys gradual,., gift. Still laughing that one. Deb at Sen Hengst Loved the M&Ms commercial. Also the; commercial where i the vampires (get) ya ized. So sick of they Twilight, pale peopi; thing. It was funny to. Coil. spoof on that. Webster Yohe rea Lots of good ones year but the favonte)ter the Honda (with) Mat b Broderick ... Well don) r, all hu1 Missy RaigerMillelffi, for Students, staff give singles Valentines advicf ferent people from when they are little to when they fully mature. A child may see Valentines Day being about friendship and giving cards to others for candy. For singles it may mean getting away from a relationship and spending time with other people to maybe start a new one. For couples, it is a day where they remind each other of love, a time to set aside their busy schedules to show happiness and passion for their special BY ERIC NELSON Staff Writer Valentines Day is coming soon, and its the time for people to buy boxes of chocolate and heart shaped balloons. For all of those singles out there, its not too late. There is still plenty of time to find that special date. Each Feb. 14, people across the United States exchange chocolates, flowers and gifts to their loved ones to celebrate St. Valentine, the patron saint of lovers. But is this romantic holiday for everyone or for just those who share that strong word called love? Valentines Day means different things to dif year she is hanging out with friends and family. I think anyone can celebrate this tradition, single or not, because I like receiving Valentines gifts and giving them even if I dont have a valentine, Amendold said, acknowledging the worst part of the day is spending money. And if you are single go out and have fun. Dont worry about not having someone. Sundi Mills, a sophomore early childhood development major from Malad, Idaho, said she only celebrates the romantic parts of the day, like exchanging gifts with her boyfriend and going out. I think this tradition is person. Christy Amendold, a freshman dental hygiene major from Saratoga Springs, said she usually would spend Valentines with her boyfriend, but this x ww but for those single people out there, who cares if you dont have a Valentine? he said. Go out and have fun. There is going to be a lot of people without valentines. Julie Lyman, a senior integrated studies communication major from West Jordan, said she is going to spend time with her husband. While she plans to spend the day with her husband, she said it is also important to tell others you care about them too. We are simple and just express what we love about each other, she said. I like to find someone I care about and do a heart attack telling them so. So for singles out there go out and do something for some truly for those in a romantic relationship; it doesnt matter what their age is or if they are dating or married, she said. And if you are single, dont sweat. That special person will come along. Robert Skinner, a junior integrated studies business major from Georgetown, Idaho, said before he met his girlfriend he would just go out and have fun with friends or family and not worry about not having one. He said now that he has a girlfriend this day is a lot more fun to celebrate because she is such an awesome girl. I agree that this day sort of sucks when you dont have that special someone, one else to bring up 4 spirits. an lira for The Admissions Dus Loralee Davenport sat few things about this if coi cial holiday as well. I; Bu day is not just about of It also means just show care to a person. Sir Take it back to grad, em school where everyone hai gets a valentine. But jto1 Valentines Day is me rated, so for you single move on with your one C lo ISSl I dm dont sweat, your pnn princess will come. So when this pink red day comes, dont r AE too much about it. Ify dont have a valentine Iki ar. enjoy being single. Ify do have someone, that special time toget of enjo. Yo- y r JJ (!) M ? it B I 0 i II d ? y j r I I i ; t i s is- ; x 1 I I ' ifH i i t ? 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