| Show - F12 LIFESTYLES The Salt Lake Tribune - - Sunday April 4 1993 - Cosmo editor writes a survival guide for women over 50 "I never expected to be such a poor sport about age because I never expected to be old I expected to go on forever little waif-gir- l the serious studious small-boneright into my nineties" — Helen Gurley Brown in the introduction to her book "The Late Show: A Semiwild But Practical Survival Plan for Women over the Age of 50" d By Margaria Fichtner NEW YORK — Outside on West 57th Street a light snow is falling but here amid the floral wallpaper the scented air and the clusters of dolls photographs and plump pillows there is an almost overwhelming aura of girlishness and perpetual spring One jarring note: the framed motto POSTURE which perhaps is responsible for the gentle sigh Helen Gurley Brown emits as she smooths a strip of Scotch tape inside one wrist "I'm close to scoleowhatever" she says easing knees together onto a straight Clair "My posture is terrible so the tape goes on to remind me to try to sit up I don't think it's ever going to work but I'm still trying" Still trying of course is the point here the reason the 71- eccentric genius behind year-olCosmopolitan magazine has prod duced The Late Show: A Semiwild But Practical Survival Plan for Women over the Age of 50 (Morrow $23) It is Brown's seventh book emerging 31 years after her fabulously scandalous Sex and the Single Girl and a decade behind her previous effort Having It All which injected the distasteful word "mouseburgering" into the lexicon as a synonym for virtuous materialism "It takes me a long time to do a book because I just work on weekends" says Brown "You have to be a little crazy but it just keeps back the demons in my case When you're working when you're focused you can't 1hink too much about yourself I don't know what people do who wake up in the morning and don't have anything to do I would jump out So it isn't the window by noon a burden for me to work this way noras it might be for a mal person" Work as everyone knows has t- -- - - - - -- - - - 1- at 143 ge1pl‘o an ml 'ego 0 and 0 1C en - Ali2 6 -- af DAY ploosTOeS N ko OP I I ? 1 2 fliahts Dail i ii it it ' ''' 01 14j rt a vel a': ' - A - 4 ''4714-r- r444 617-- 7! 3 o cqW?"1931q4 tii -- ' 1a--n"j13 :01! 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z icA ' Easter Almondettes 856 ' - : es 4 - ii 0 inexplicably young 3950 OK" - back") "I just feel the whole book is a little little bit posh" says Brown "I sort of act as though everybody has access to a great manicurist and a personal trainer and I've been so poor I mostly still identify with people who don't have money I guess I feel that you should have worked your tail off from when you were 18 like I did and by now you have money to have a trainer if you want one" Otherwise there are no apologies The Late Show's Sex chapter is its second-longes- t (behind Food) because Brown is conwoman vinced that the over-5who has no handy mate and wants to keep her libido tuned cannot wait for love to arrive by Federal Express "It's like strapping on armor and going out into battle" she says "There is a subject that Cosmo's managing editor and executive editor and I talk about a lot which is why women don't have more sexy affairs just to have people began offering Brown their bus seats "The first time I ' n-chief g d empire-waiste- editor-i- - ton ("Always sleep on your rl lo Brown has been talking for years about stepping down as but so far her only concession is afternoon naps on her office couch And for the record whenever the day comes Helen Gurley d - - : g small-bone- d 4 - best-dresse- MOM mos' omaratus Atilib'T h71111))1RE1 - best-sellin- Brown who never made the list will be buried in a pink orange and puce Emilio I Pucci "It's think I've got a picture of it It's from 1967 and it's just delicious It's my style It's cute and it's young and it's colorful and sexy and if you don't have a bosom it's selle and Mirabella in circulation and is distributed in 27 editions in 80 countries home-brewe- d -- I "There's absolutely nothing Brown's favorite Reasonably Brown's whole life the force that long ago wrested her from the poverty of an Arkansas childhood and rewarded her with an enduring marriage to movie producer David ("A Few Good Men") Brown and staggering professional success Now with The Late Show — aimed at women who have no intention of wafting cominto the looming twiplacently :Brown boldly tackles light life's most discouraging inevitable: time "I never expected to be such a poor sport about age because I never expected to be old" goes the book's introduction "I exthe sepected to go on forever little rious studious waif-giright into my nineties" -) from the tap "Money smooths things over I often am almost prostrate with gratitude that I don't think I have to worry about I'm just very money now grateful that I worked so hard for so long and was so stingy and so careful and so frugal and so practical and sensible If I'm comfortable now it has only to do with my having been cheap all my life" And so she goes After 28 years under Brown's slender thumb Cosmo remains the magazine on college campuses It leads Glamour Vogue Mademoi wrong with liking it" says Brown a notorious penny pincher who plucks interoffice envelopes from Cosmo's wastebaskets recycles plastic bags and refills her husbands Mountain Valley bottle Skinny Rice Pudding and one for body-hai- r remover There are beauty tips by celebrity chums from Joan Rivers ("I drink gallons of water every day") and Polly Bergen ("Once a month I put on a lot of Best Foods whole-egmayonnaise") to Lauren Hut- been the driving theme of Then them We women of 60 70 we're very fortunate if we line up a man to have sex with let alone several men But I think it's getting to be more prevalent" She also continues her lifelong worship of money ranking it with health at the top of the smart woman's survival list convinced myself the offender 'knew who I was' and wanted to be accommodating to a celebrity" But a second benefactor "didn't have a clue She simply saw a woman much older than she who probably ought to sit down" How depressing Brown does 112 hours of exercise each morning takes a daily fistful of diet supplements eats like an eremite and is never sick "but there's always been this edge of melancholy that creeps in if I don't watch it and it got worse when I finally woke up and realized how old I was The truth is I was ready to throw myself in front of a Mack truck" A kindly psychiatrist suggested she write a book The result is a mostly upbeat guide that entwines classic bits of Brown philosophy ("Accepting yourself as older is different from accepting yourself as old") confessions ("Yesterday I found myself talking to some mushrooms") and observations ("When a couple of paper clips you are trying to separate cling together I am sure they are in love") with information and advice on marriage sex beauty fashion food and exercise There is a recipe for NEWS SERVICE KNIGHT-RIDDE- ' ' k t ' I LA iCriPT141 I 1i42 if47iftriiieirt rplij i 1) I' rt ' t 4 4 I -- 10 -- $ ? sk:-- - 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