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Show aHirfomWT rnmrn HHftm Lif GSty ribune kilt Jake S.6 Friday, February 21, 1986 Pafe Section A ryrgjg 7T r;' J. - m! j jgiwurwy ' Z.il. Womens petite sizes big business nothing more than regular-sizeclothing with shorter hemlines and sleeves, she said. Not so today Companies offering petites now use a petite woman for sizing The result is a long list of proportional changes The new petites feature smaller collars, lapels and pockets Pattern sizes are reduced. Prints for petites are d reduced about the size of regular-size- d clothing. Drape The Body Fabric textures generally drape the body rather than add bulk Scaled-dowshoulder pads, buttons, darts, pleats are standard in petites. Correct suit proportions make the petite woman look as tall as her regular-sizecounterpart, giving respect and a look of competence she requires. Small women have enjoyed looking like one of the kids, dressed in jeans and a sweat shirt, romping in the park. Looking like a kid at work will probably cost the same woman a promotion, Ms. Johnson said. While designers and manufacturers have the message, women must work to further enhance the image. Ms. Johnson, a petite 4, has some suggestions: Limit heel height to 2 Vz inches. Anything higher, she said, ruins posture. See Page Column 1 d By Carolyn Morison Tribune Fashion Editor Petites are big business No longer is the small woman, any age, forced to to shop junior, girls or even boys departments find clothes that fit and avoid costly alteration charges Designers and manufacturers realize there are numbers enough of women 4 feet 8 inches to 5 feet 4 inches, weighing 85 to 125 pounds, to warrant specialized clothing Petite lines are growing in numbers and improving in styling and quality Salt Lake City stores, like others across the country, are devoting space to solid petite departments 37 Million Women understandable Thats According to the National Bureau of Standards, 55 percent of American women are under 5 feet 4 inches That adds up to a fashpossible 37 million women who have felt that on them down looked has ion Kaye Johnson, McCarty Agency, recently conducted seminars on power dressing for the small woman at Weinstocks stores Her message Proportion Unlike the fashion magazines definition of proMs. long over short or big over small portion Johnsons definition is literal Small bodies require scaled-dowclothing As few as five to 10 years ago, petite lines were n one-thir- n d A-1- Kaye Johnson shows a petite 4, regular 4 in jackets from Carole Little, Saint- - Tropaz West. Differences occur all over. Bangles, below, show a size difference. Carole Taylor, far left, shows tunic-loodress from Michael B. Limited. Leanna Griffiths wears a linen, tailored suit by Russ Petites. Both are sized for petites. k Tribune StoH Photos by Lynn Johnson Design: Steve Boker ju 'Hhuuhl Shop Weekdays MMATI TO A Of INTRODUCING HIGH mmm. Saturday 10-- 9 GLASS for success has ne er been more from the slime on your shot in to the part your hair. Including the st your ey euear Thats u h Menrad has created the Crad uating (Mass of e euear. To help you dress for success, whether youre newly graduated or returning for our 20th ear reunion " The (iraduating Class offers seen distmc-e st les in a ariet of colors. Not too stodgy or faddish, each frame is carefully selected to gn e ou that extra edge in business and an extra lift in leisure lt time ou graduated to a frame this apXalmg U ailahle at a price vou can afford. Traditionally styled brass floor lamps 79.99 to 99.99 Exclusively at ZCMIs Lmht Gallery These Beautiful polished Brass floor lamps with fabric pleated shades come m a variety of and st os Limited Quantities sios Closed Sunday r i. THE GRADUATING CLASS FROM STANDARD OPTICAL. Dressing 10-- 6 J. ft '!!! |