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Show 14A knows, perhaps the cheese giveaway 26, 1983 Saturday, November The Sal Lake Tribune programs can be elmipated. This would certainly benefit 'jkil taxpayers." Battle over frozen pizzas real cheese content By Dawn Tracy Tribune Lifestyle Writer Battle lines between the dairy industry and frozen pizza manufacturers have been drawn. At stake is how d much real cheese pizzas should contain, and how packages are labeled. meat-toppe- Pizza manufacturers say if proposed U S. Department of Agriculture regulations are approved, frozen pizza prices will increase by 25 percent The dairy industry says consumers have a right to know which pizza ' Washington, DC. attorney Richard Frank, representing several large frozen pizza manufacturers, said theres nothing inferior about cheese substitutes except to a bunch of dairy farmers. Federal Drug Admans' rat ion which already requires plain pizzas to contain 100 percent natural cheese or else disclosure of the use of cheese substitutes. Battle Cry "We have a crisis! wrote Will Willis Jr., president of Jenos Inc. pizza. The USDA has proposed a rule which will negatively impact our pizza business in addition to resulting in significant cost increases to our consumers. Large manufacturers opposing the new standards are Pillsbury, which produces Totinos and My Clint Warby, Utah Dairy Commission director, said the changes will result in more nutritious pizzas and will help consumers make more in- formed decisions. Ill go to the mat with anyone on this, he said. The changes are fair and necessary. The USDA has invited comments on the changes, which should be sent in duplicate before April 2. Write to; Regulations Office, Attention: Annie Johnson, FSIS Hearing Clerk, Food Safety and Inspection, U.S. Department of Agriculture, Room 2637, South Agriculture Building, Wash- P0CKET WATCH ington, D.C. 20250. Way to start the day manufacturers use substitute cheese and most do. Dairy proponents also say frozen pizzas should contain at least 6 percent real dairy cheese which would force frozen pizza manufacturers to use 500 percent more real cheese in their products. Manufacturers: 1 Frozen pizza manufacturers won the first round when they asked for and got the comment period for the proposed regulations extended from Oct. 5 to April 2. The real priority of the pizza manufacturers, however, is the development of economic and consumer data to demonstrate that changes in the standards are unneeded and would greatly hike costs to consumers for no valid reason," according to the trade magazine Frozen Food Age The proposed USDA regulations call for least 6 percent, or a minimum of 12 percent, real cheese to be used in frozen meat-toppe- d pizzas; prominent labeling when cheese substitutes are used; and at least 12 percent of the meat to be cooked. The changes apply only to meat-toppe- d pizzas. Plain cheese pizzas fall under the jurisdiction of the Regardless of the weather, cereal with milk for breakfast provides a hearty way to start the day. Whether the cereal is hot or cold, try adding several slices of winters favorjte fruit canned cling peach slices packed the lighter way , along with several spoons of the liquid for extra flavor. They add vitamin A as well as a sunny light sweetness on cold winter mornings. Classic brands; Jeno's Inc., producer of Jeno's, Johns and Colombo brands; Quaker Oats, maker of Celeste brand; and H.J. Heinz, which produces La Pizzeria brand. Cathy Pernu, marketing specialist dt Tombstone Pizza Corp.'s headquarters in Wisconsin, said Tombstone Pizza is the only large manufacturer that endorses the proposed changes. "We think consumers expect to find real cheese on frozen pizzas and are often unaware that cheese substitutes are being used, she said. "We endorse regulations that require prominent labeling of that fact." Tombstone, which produces 100 percent real cheese pizzas, conducted a focus-grou- p study, a five-cit- y telephone survey and three-cit- y taste test and found a majority of consumers expressed a preference for real cheese and natural ingredients, said Ms. Pernu. And in spite of the Real Seal (labeling logo when real dairy products are used), most consumers seemed unaware which brands of pizza use a cheese substitute, she added. Most Use Substitute But Mr. Willis, Jenos pizza, said percent of all pizzas contain a cheese substitute, which has comparable nutritional value to real 75 cheese substitutes. If the proposed regulations are approved, he said, manufacturers will be forced to use 500 percent more real cheese in their products. This will result in retail consumer cost increases of up to 25 percent. Consumers will be paying twice to subsidize the dairy industry, said Mr. Willis. They will be paying with their tax dollars to keep the price of dairy products artificially high, then paying higher retail prices for purchasing products which are made by manufacturers that are forced to use dairy products. He said the word substitute should not be used in the package labeling Mr. Willis said the use of cheese substitute is already prominently identified in the ingredients statement. Ms. Pernu said ingredients statements are in small print and few people read them. Tombstone General Manager D. David Sebold said many segments of society will benefit from the proposed regulations. The consumer will be able to make an informed purchase deci-siand will be able to select from an improved product offering, he said. The farmer will benefit because of the greater demand for cheese and meat products. Who oi Executive have orgasms while they are 7 199 Camel Back Style women can expe- rience orgasms Sofa 299, lava 249, Sat QuHn Slaopar 399 &$&& 3939 Highland Drive 10 - 6 Sat. 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