Show - - - - ' - - 1 4 t -- i 4' - - " - full-flav- or - ---- Utah City Lori peek park 7 photograPrx------'''' i''''' : - 1 ' ' '' :''' f- - '''-- ': ' t Z T 1 a 4 t ferA '7 ' ' i1 - ' l I ‘ - '' $ '' N 14S t ''''' 94 4411'' - 1 k 'Z '' ' ''':'": ' :::)c - '' N ih 4 A I' 114 1‘ii ' : - ' noga:1SAR e 1: t''‘1 4 1 i i P-- - 4- I :' '- t- ll': i V-- - 11 -- -' 1i '' i1 i ' L"421it-''- ' 14:-- - " ' ' N' 4 -- 1 : FE? ' i '''t ' li ''' '''447- I i ''i' V' ti t rrtrti 41"'"-:- 4 '''' ? - ' ''' 4 - t''')11444411641N 1) tk 0'11'0t'1 ' It ' 41 7 I - t ' i- r il' tl - 3 4" 0104 S V 4 1 '' S' A W ii ---- -s WI' : 4 : 7 I t ''' - : ' ' Se11 No print film gives ' - l l' 1' 2 '''''- -- 1 4 k ' r" t I 1 4V ' V ':' : : P t t 1- t ''''' :: il '14 — 11 i - ) i: 7 I 1 !' ' 4 ''''' - - ' a " ' 'ii f 114 t 0--- I'l-- l kit - A ' : 40 ' ---- 4'1° '4 - It 4) ' 1 t z i 4r' 1 - ' ' '' 1 ' —' -- 5 - ' l' 4 ' G '4 r ' i't : : ' -o i 44 - y odagoliot - a Ais -- tits Show Your True Colors"' t ‘ — 4 f:151CV'' L14 A t ' ! 1 ' - :: - -- 1990 1-- :bo4Aey'l''4''''4''''' ' ' ''''''''''''' '6iL '' IesS? diiAv" 46:--memories to anYthing your I Why trust )i hi ° Eastman Kodak Company il:'$:(1 i ' 4gct 1 t : 'V' — " 1 ' - color ncritrate — more vou tiller isla '1 -- ' ' Af' 14Nertf 11 - h- K 4- - 1) ''ri v' i ‘ '''''' : i-- - 1d--- le: ' - ' i:Ri “ t?'"! :'t 1 k 4 re t ? k 4m fr 241c4117TI 1 ' !1 ' :'1 0- e ' 114141 -- - 1 - l 41 - 1 51 '! 'I I i - i' ' - ' - ' ' J - '- 2 '1- 4 4 - - -- 11 1 -- i !' it - ‘ " ' 1 :4 '4 )! - i 0 i r I - - 4- - ' - 'i' '1 '‘ - alt trend-settin- - A1' - : - ' - A- "A ' - ii i t ''-- - 1 ' "N'r't ' 1 i 1 ' t b ' - ' t 0 4c—" :I ' 1 I2: I ( ' i- '' - - : 7 - - 0 -' ' '' ' - " 't p - -- - ''''' 'V - ':' - '' ''' - - e -- - - i !: ' the competition we are going to see the end of brand strength" he maintains At Campbell's meanwhile Baum continues to seek a way to improve the taste of low-sa- lt soup The technology he says doesn't exist now to perfect a no-ssoup Says Baum: "If I could make one that tastes really good I could double my soup sales" A word about fruits and vegetables How many calories in a kumquat? What about the sodium in celery (not to mention its calcium and iron)? Before long we'll be able to find such nutritional data right at the supermarket either on packaging or displayed in the produce section So says Karen Caplan president of Frieda's FinestProduce Specialties g Inc the company founded in 1962 by Caplan's mother the same woman who introduced New Zealand's kiwi fruit in the US Today Frieda's Finest markets more than 270 exotic items including passion fruit macadamia nuts and the latest—habanero chili peppers from California Caplan says that her company's sales show a substantial increase in herbs and spices: "Consumers are discovering that they can use fresh seasonings to replace salt and even for meals Produce is also being some fat-frdeveloped for use as seasonings Sales of our habanem chili peppers for example are soaring" This pepper notes Caplan is said to be 10 times hotter than a jalapello In addition to chili peppers what produce is "hot"? Karen Caplan puts her money—and inventory—on cilanno all kinds of herbs and garlic But not just any garlic "Elephant garlic could be the hit of the 190s she says "Its cloves ante 10 times the size of regular garlic— approximately 4 inches in height and diameter" Nevertheless Caplan assures us "It has a very mild flavor" A look toward the future Today's food world is a very different place than it was just a few years ago Consumers are better informed about the issues and it seems that manufacturers and retailers are listening to and forming alliances with them Across the country supermarkets rebates per bag are offering to shoppers who bring along their own paper bags or shopping totes As we look to the future we see a food world in which all of us—citizens and corporations alike—accept responsibility for the foods we eat and the environment in which we live Not a bad foundation for the next century indeed 11 high-quali- ty --J - I MORE AND MOREIcontirmed ' 7:""---- "11MIFPW IC - : 1ff Vt ' - 7 - - - - 2-- or Philip Lempert is a consumer advocate and publisher of "The Lempert Report" He is also the host of "Consumer Insight" a syndicated TV show and the consumer reporter for 7V's 'Live With Regis & Kathie Lee" II i 1 4 1 If you have concerns about food or clues- tions for the food industry tell us Write: "What America Eats" PARADE 750 Third Ave New York NY 10017 4 t - - PAGE 8 NOVURBER 11 1990 PARADE MAGAZINE V |