| Show 4' - mbn -- ii- - ':' '' '7E ' ' 4F The Salt Lake Tribune Sunday September 3 1989 eln Beer in America: Gushing Pot o' Gold or Dusty Passing Fad? Dry - t''''''''''''i' - 0 r- a :'4 ! Wa ? t !: 4'1 VA::::::: :::::4 40-- - g41 :' '41y:i::::':4144 -- ::::0-x' OrVA4: :If!1:::pga r:1 °'' ''' t::':::"'::!: 1 :H:::::-0 y::)':::-ra:::i :::'''':1 :: !:'' ::if-ilx- ‘ "::''f' 40: :' ':' ii - tigi t::aera— - :' ''''''' ' ::ot':--l':!'5- -- k14:4:44:1:::44r:: fV f r :4- 14'' 4 t?:'1 :::: r 4 :: :::1-:::--- !:1'''' 4 :7-- 0 :ikoe ':: 0'n 5::: 1 I !l:f''' 1 ?t - s4 D 'l: iir7:7 04 A?4 L'V: ' :A ' :4 ::I51 i V31)r '' '"" 4''' Cost Much Less Now Than in 1986 IBM PC or compatible com- puter hardware package aimed at a student entering college or a cond Ao If you need to have a separate machine for a home-basebusiness and one eye is on your budget both Weiss and David Perkel say that an d entry level ($60041200) choice IBM-P- compatible is probably your best - opened Guardian " tf' '4 7 L 1 It 4: :41i- - Itssii M- ' ' f 0 a" Awe' ' ' fi f'- -' y li ''''::": :0-:!:::::: 4 '!': t it160 I if :: t16mo 41:rr A 747: T) ' 1 r: — :::' :::— Preu Laserphoto 2 Fidelity 2 Sentry Say Norfolk 897 Baltimore MD Eastern Svgs Bank Hunt Valley MD Washington Svgs Bank Waldorf MD First Constitution Bank New Haven CT $100000 CDs Rate State Svgs San Antonio TX Pacific Coast S&L San Francisco Hallmark Svgs Plano TX CA 890 890 State Svgs San Antonio TX Pacific Coast S&L San Francisco Hallmark Svgs Plano TX CA First V) - 4 AN) - :- s MMF e Moss 01746 Source: 100 HIGHEST YIELDS N Palm Beach Fla 33408 -Source: DONOGHUE'S MONEYLETTER Holliston Mass 01746 Utah Resources Plans Meeting Utah Resources Internationl President John IL Morgan Jr said the company has tentatively scheduled its next shareholders meeting for early October in Salt Lake City At the meeting shareholders of the company will be asked to approve the company's previously announced settlement of litigation with CEC Industries which was formerly Justheim Petroleum Co Shareholder approval is a condition of the settlement agreement The settlement will effectively separate the two companies' longtime business interests 887 YES! Drop by Associated Business Products for a demonstration of a Canon fax machine and enter to - win : - -- - -- - - 624 column represents compounded effectlye return to shareholders tor past seven days Past returns are not necessarily Indicative of future yields Investment quality and maturity may vary among fund k - manager absorbing a potion of fund expenses Reprinted in condensed form with permission from IBCDonoghue's MONEY FUND REPORT of Holliston 895 890 st- So be two-to-on- prepared The cacophonous vendors at the stadium may soon begin asking "How's about a nice dry one" Your neighbor may invite you over for something dry to drink It's been a year since Anheuser-Buscintroduced Michelob Dry in this country and the brand has been so successful — at one point the brewer couldn't make it fast enough to keep up with sales — the company earlier this year introduced a dry version of Budweiser the world's best-sellin- g beer Bud Dry should be available nationally by the end of the year said Goughenour "We're just delighted with dry beer Our volumes are more than twice what we expected It's just been incredible" he said Dry beer is brewed to produce a taste that doesn't linger It's made with a process that converts more of the malt and rice into fermentable sugars which interact more efficiently with the yeast The beer contains less sugar than regular beer fewer calories and no aftertaste which probably is its most noticeable difference Bud Dry's advertising slogan is "Comes on Strong Then It's Gone" INOIR NVord Last year about 500000 to 600000 barrels of dry beer were sold in the United States said Frank Walters director of research for IMPACT magazine a New York-basetrade publication for the alcoholic beverage industry This year Walters expects sales of about 25 million barrels Next year he said the amount should climb to 6 million barrels Annual sales of beer in the United States total about 188 million barrels "It's still very early to say but we expect by the end of this century dry beer should be at about 20 million barrels" Walters said "But this category is so new that that could all change in the next hour" One big question remains about dry beer: Is it just a fad? "It's honestly too early to tell" said Robert Weinberg an industry consultant and professor of marketing management at Washington University in St Louis "I think it may be more than a fad because it looks like this is a very pleasing product to - Perfect tre x ' in tli tli the industry like the current craze which got started about two years ago in Japan Asahi Breweries Ltd of Toyko introduced a dry brand that started the sensation and prompted all of Jato scramble to pan's major brewers concoct their own dry brands Now the category has captured 20 percent to 30 percent of the Japanese beer market industry analysts say Goughenour was sent to Japan by to investigate the Anheuser-Buscskyrocketing dry beer sales and see if the company should get into the category He came back perplexed "I couldn't figure out how this could be applied in this country That was the question mark" he said "When we first started nobody knew what we were talking about Americans know dry wine They know dry martinis and dry cleaning but they really don't know what dry ft ill 111 di ar ar h is" :n Japan consumers know what dry is because dry sake is a staple beverage so dry beer is kind of a logical extension for them Goughenour said of Ito with these features Automatic Referencing Columns Document Comments k F- - SE new Regional' beers in the 1950s and '60s such as Rheingold and Stag Pale Dry were touted for dry taste but they never caused a big a stir in Word perfects power flexibility and ease of use make It a best seller 11 d -We see areal strong future in dry beer We think it's here to stay" Eller said Although its just started to catch the public's fancy dry beer is not PERFE CT 1' - zgkYvv Document Compare Document Summary Kerning Locked Document Macros Master Documents Math Enhanced File Management for Multiple cartridges and Downloadable Fonts FootnotesEndnotes Soft Keyboard Sort I Speller Styles Table of Authorities Table of Contents Merge Outline Forms Selection HeadersFooters Thesaurus Timed Backup Page Numbering Preview Search Hyphenation Index Generation Integrated Text and Graphics WidowOrphan Protection Word Search SALE LIST '49500 Limited to quantity on hand t Yield rate of 887 First 637 Res Fund k630 4 WPG Annual 915 895 890 MMF USAA Reserves MM 618 Calvert 6 Independence One TaxFree MMF k 618 7 MMF 617 Vanguard NJ 8 Vanguard Muni BondMM 616 MMF k 616 9 Dreyfus NJ k 613 10 Fide Hy NJ 914 978 911 974 8 98 960 891 952 890 952 Beal Svgs Banc Carrollton Tx Columbia First Fed Arlington VA Chew Chase Svgs Chew Chase MD 950 940 914 913 913 908 906 904 k 903 k 5 941 1136 911 1093 905 1084 904 10 83 900 1077 VA S&L t MMF MMF Treasurers 3 INVESCO Nat'l Avgc 820962 Yorkridge-Calver- End- Tax Free Money Funds Average 570 1 MMF k 639 Evergreen Nat'l Avgs 821869 Sentry Say Norfolk VA S&L Baltimore MD t Savers Fed S&L Little Rock AR Seasons Svgs Bank Richmond VA Fidelity Fed Svgs Bank Chesterfield VA CD Annual EffectiveAverage Yields Spartan 10 914 Sentry Say Norfolk VA First Deposit Nati Bank Tilton NH 903 S&L Baltimore MD rt Yorkridge-Calve900 900 Empire Direct Buffalo NY The yield column is the annual effective yield - the first year return on the CD The column shows the average annual yield That is calculated by dividing the total interest earned over the life of the CD by the number of years of the CD The result is expressed in percentage terms CD Annual EffectiveAverage Annual Yields Yorkridge-Calver- Period Alger Money Market Portfolio k 4 Vanguard MMR Prime 5 Evergreen MM Trust k INVESCO Treasurers MM Res k 7 Independence One Prime MMF k 8 Founders Money Market 9 Counsellors Cash Reserve k 916 VA Yields for Compound Highest 3 Avg "The curiosity level is unbelievBob Goughenour a group brand executive at Anheuser-BuscInc who helped bring dry beer to American supermarkets and taverns able" said less-swe- Money Funds Average 843 Transamerica US Gov Cash Res k 897 2 Mariner US Treasury 893 3 Vanguard MMR Federa1891 4 FFB US Government Fund 889 5 Cardinal Govt Securities 816 6 High Mark US Govt Oblig Fund k884 7 Kemper Money Market Govt Port 883 8 The Galaxy Funds Govt Fund 880 9 Thoroughbred US Govt Oblig 879 10 Mariner Government Fund 879 General Purpose Money Funds Average 864 1 Dreyfus Woddveide Dollar MMF k 960 Virginia Beach Fed Svgs Bank Virginia Beach Softw Wore '239" 4720 S o Highland Dr rHIGH RATE CDs FROM FIDELITY CD astiety Nuts Hid IT Service Fidelity US Depository Company makes it easy to get a high rate CD Fidelity US Depository Company a member of the Fidelity Investments family the nation's largest mutual fund company now offers CDs to meet your savings needs And every CD is insured by the FDIC for up to $100000 per depositor per institution Minimum investment is $10000 $5000 minimum for an IRA or Keogh Call now! 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''''' i : it' Sequoia d tool" o' It' " f0F:::- 646 e IBM-clon- '4- ::svcAS y::?:: I A' Highest yields reported by federally insured banks and thrifts as of Aug 30 based on stated rates and method of compounding for lowest minimum deposit available Figures in parentheses are average annual effective yields offered by 100 large banks and thrifts in the top 10 markets Individual yields for and 5- year CDs show both the annual effective yield and the average annual yield The annual effective yield is the return for the first year of the CD The average annual yield shows the average return per year over the life of the CD assuming all interest remains on deposit MMDA Annual Effective Yield Nat'l Avg entry- d r' :4: "'" :'tt e4f YIELDS' By Richard Sherwin New York Daily News ' ::: ''"'" '' i::: ''4:e4 Ig Highest Money Market Yields Personal Computers 300-bau- L' - h sumer wanting to use a computer system at home had a total price tag of $2150 It included a standard dual-drivIBM or a compatible clone ($1500) nine-pi- n dot matrix printer ($350) monochrome monitor ($150) and a modem ($150) Today a similar package can be assembled at many discount stores for less than $1450 In addition there are many starter packages running less than $1000 Today's lower prices are the result of many more retailers and manufacturers competing for the consumer portion of the hardware and software market Where just a dozen major players participated in this end of the business as little as three ago today there are now at years i least 10 times as many vying for consumer sales Apple Inc Commodore and even game-base- d Atari are among the companies that sell the appropriate packages from $500 to $1500 that will perform everything from homework to home-basework "Brad lees Ca !dor Target and Radio Shack are carrying entry-leve- l machines for under $600" said Dennis Telszrow a computer retail analyst for Epp ler Guerin & Turner Steven Weiss head of the Math Department for the Roslyn Middle School and High School in Roslyn NY suggests $900 is needed to come up with an essential package for the student's needs "You can put together a whole e Commodore Apple andor package that will take the student right through high school and iinto college for that price if you plan Ito use the PC solely as an educational ? 0:'''''''''" 7o 400'v:- business-oriente- - - 14 Robert J Goughenour a group brand di- stands near sev- rector at Anheuser-Busc- -level ''"'''' T''' ::rtio$:00 4 ':v(A0:-y:- :' Three years ago the average 4b:: ''4:'"- i:77:::::::47' :i07--- 4417: tAa111'1''''T!:!' :i4 : fa ::::Hrlityii 4 4::: m:- 7:4' :e - tyll::i:::7 -- 51': 101" lira: :::':: 04f-- P rA' : :: ' 1 fril(HtioD tni 11 t :'17 v ":'t e(ii ''1:! lyiv ' ' :''f4-4-' - 41 9:etop 1 r:'-:- t' 1 a?A::: I!:42 l':':-i- ' ''':': !:::450t--::xy::- - " i:!:::::w1 i: ":f6s woolot Wo04fY-:- : :le 1140r 110i ' young women" Weinberg said several female students have told him they like Michelob Dry because it's the only beer that doesn't make them feel like they smell "like a brewery" The female market has been something brewers have hungrily eyed for decades Weinberg said and if dry beer opens the door to that market it will prove much more than a fad Odds that a beer drinker will be e Weinmale are about berg said At the country's second largest brewery Miller Brewing Co officials are carefully watching the growth of dry beer but remain unconvinced that the category will be around for a long time "Our research shows that these products do not offer any significant benefit or appeal to mainstream beer drinkers" said Miller spokeswoman Susan Henderson She said Miller based in Milwaukee has no plans to plunge into the dry beer fray Nineteen imported and domestic dry beers are currently sold around the country including Canadian Japanese and European brands G Heileman Brewing Co of Lacrosse Wis sells five different dry beers on a regional basis including Rainier Special Dry in the Northwest and IC Special Dry in Pennsylvania Earlier this month the company which is a collection of regional breweries introduced Lone Star Dry in Texas said spokesman Bill Mier Randolph Picht AP Business Writer ST LOUIS — Dry beer is becoming a big hit across the United States although most drinkers still have no idea what it is or what it tastes like That may be one reason the distinct new beer has become so popu- h aAvk :::!:iit:':::::::::tii:tiA m1 "4 ::(43A :::''' ''Allai 10B - 747"- - : :"i 4 -W'':--r''':'?:::::-4- 4: t!' ::i::vvi ''? t411!& 'Aiwaiiiirawmomobamiamm040 ‘4 - Ifeeplizly kw:iA1:::06444):C:1' ''' t )" 440-74'If- pftY::UUA4':::: : D14 s i:'-:- ::it:::t1:r:Ef4i:ilz::::' i::6:: :: I - 44i::?mx: t4" 04 4 r :4" 1:: :141Y 7:g:'iH77i: t 'Vg ''!:!!!rIAT-4::k:- : tY) ' 44 :' -:: ?::!:!:! 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