| Show - 41 40401 am'o r4-'- ! 7 I iv I 1 1111Vf zbe gcalt gaffe Ztibunt 1 1 fillf ' 0 unness i Sec1ornin—September I AP 0 - tom mlomm - -Men -- 146 '1 1: 1 F' ' V ° I ' '' - '' r '' - (r '' " fc: : ' ' - i ' - - ' ' -':'' '''''" 404 '" s I' r ':: 1- - t 1 i '' r14'' r: r- ' 1 ' ''-- : I I :z i'': k ' :" : ::::: LC1°:7 ': t ' triOnannna 2000104 ' ' - fr:""0441 ° d 4 4 ':"''' I t ' -- - '' " ' ' - : p44 ':- --- - ''''''6" - r 'I Ik - - ei 1 '''"-'- -- ' — - ' 01'- twqr 'dell )1 - 1 '''''' — - --- — - r : "4 ' 0 ' 0 n'' 0 I'' : Tribune Staff Writer The facsimile or fax machine is evolving into the most efficient and popular electronic postage stamp available to businesses since the telephone Its popularity emerges from statistics provided by National Office Machine Dealers Association They show installations in the United States increased from 50000 in 1983 to 191000 in 1986 — the year they began to become extremely popular with businesses — and to 1125000 in 1988 d NOMDA a Kansas City trade association representing about dealera and 6000 manufacturers noted that some anainlysts are projecting stallations will rise to 25 million by 1992 and continue to increase by that amount every year Much of the machine's popularity canibe attributed to dramatic technological improvements in recent years The improvements become particularly poignant considering fax Itechnology originated about 133 years ago when a Scotsman known as Alexander Bain devised a crude prototype that used a stylus Today it is not surprising to find fax machines with features more commonly associated with computers — namely memory such as storing transmissions until the designat- k 34 i n $ i C 0 11 t 4 O office-equipme- ? i' 'j ed receivers access them and sequential transmission of the same information to a number of receivers and speed including near instantaneous sending capabilities For example Cannon claims to have designed the world's fastest Group 3 and 4 fax machines which can send a copy of a page of information in six and 15 seconds respectively NOMDA said "lower end" or the least expensive fax machines are particularly popular among small businesses Thus the association predicted it will be just a matter of time before fax machines will be as common as the telephone and will even begin to be installed more frequently in homes The technological improvements in fax machines not only are designed to make them more convenient to exchange information but quicker than even overnight mail : service in disseminating rZ—nitrtre0010 amounts of written information "Nobody wants to wait for any- thing anymore" observed Kim Dunn senior fax representative for Associated Salt Lake Business Products a Cannon dealer "And what I hear from customers all the time is 'I don't want to buy this thing but I've got a million people saying "Where is your fax machine?" or "I won't do business with you because I can't fax City-base- to d you" Associated's president Charles L "Lee" Archer added fr k machines are becoming a necessity for any business with a branch office in the same area or other cities He said "It's a wonderful way to control your ordering processing credit approvals and sales orders All that stuff can be done within 24 hours at maximum where before it would take a week or 10 days" Mr Archer said his company began selling fax machines in 1982 "not because we got any great revelation but because Cannon came to us and said 'We want you to start committing yourself to this industry because in the 1980s it is really going to mushroom' " Mr Archer smiled when he recalled Ms Dunn volunteered to be Associated Businesses' "sacrificial lamb" agreeing to head up sales "because none of us really knew what we were getting into" Then said Ms Dunn only lawyers banks and some Fortune 500 companies used the machines She said resolution was bad and because the machine had no error protection device interference on the telephone line would scramble the information on the receiving end Ms Dunn subsequently left Associated for nine months to work for a competitor a direct sails force organization But by then most faOlanufacturers — including Carnpn — began preferring their vendors become dealers rather than tart of their salesforce for dealers Cannon's preferen proved advantageous to Associated beca4se it set up whit Mr Archer called a subsidy program "They'd pay for us to hire people in that area for the first 90 days They would not in money but compensate us credit" he said Ms Dunn remembers "beating the large— bushes" to sell fax machines when ''' ' - 1 t 'I - i: e :4: it: i tv 1 'i : 1 4' I 1 so ' i : - 1 i t- -v p400 44 0 I 0 - - Nr7J 'k t'' t n "'' - ! i n fr''''S'! 'i0 ! t '1 I -- '1 ''1!:' - ''' 14 ' ! r :$ frier A - -- ! ' rt 4 a0 t w ti '2 t: At J ' 21 ' I - : ::: i' vv$ '''ii!iimoda : :I 4I - I - 1 L i I i 4 I I P ' ‘ '2 :ist 4 ert:LZ----4-4 - she returned to work for Associated As Associated's only fax representative her territoriy initially included all of Utah and Idaho In the last four years with the popularity of fax machines increasing Associated hired more sales personnel and Ms Dunn's territory was red duced to less than of the Salt Lake Valley But she said her sales have increased as more businesses in her territory have begun buying fax machines Mr Archer said Associated's sales territory now consists of Utah Southwest Idaho and parts of Eastern Oregon He said sales have been growing at about 32 to 35 percent a year since about 1984 Mr Archer said Associated's sales of fax machines copiers and related supplies in Utah and Idaho are expected to reach $20 million by the end of fiscal 1989 on Sept 30 He said about $14 million of that business comes from A few months ago Salt Lake City public relations consultant Mary Kay Lazarus was listening to a radio program about how the- - fax machine "was taking the east coast by storm" She said the program noted that people were flocking to food business which accepted fax orders Recalling a study which said about 60 percent of Utah's women 16- and older worked which years-ol- d made it difficult for them to prepare evening meals Ms Lazarus then came up with a strategy she felt might help her client Associated sell more fax machines Her plan was to involve a downtown food business with proximity to major office buildings Hardee's restuarant at 217 E 400 South not only fit the bill but agreed to participate Associated provided a Cannon fax machine to the restaurant Using a order form provided by Hardee's a customer checks off his food choices and then sends it to the restaurant over his fax machine The customer can either pick up his order or have it delivered Milio Mascaro manager of the Hardee's restuarant said he hired two additional employees just to deliver fax orders He said the boundaries of the restaurant's delivery area are North Temple 700 South 300 West and 400 East Mr Mascaro said while Hardee's deliver most of its fax orders "there are two gentlemen who just like - ' IT '''''-- '' KW' : ' '"'' ' ' —7' -' b 0o::--'- ' 'T ' ' '''tPOjet ' ' -! 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V k ' ' 0' - ''''''' 7: ' 44i ti t'a w ie '' : 4 4Avt' 40 ' '': 'z 0 :iii ''''' ' '' i ''v ''' '4him " v -s - 4 ill te - d ' ti L ' !' io - - 4" '''''14 44 2 to Ilk r 4 I i k 4 ragyesamactoott:womostztotw ) — ' : ' : ' :e4 01 sor Ri --- - o : ' ' i) - "" ' ' - i"'01 '11a1 -- t x 'A 11 'r?teYt' ((4-7-V4471N-i- qr : x t7"41'I 't-- ' 1 s f 411" 44ww" ' - 0 A Lee Archer president of Associated Business Products Salt Lake City shows off Cannon fax machine line his company markets in Utah Idaho and Oregon ' Uh pre-printe- d 1 stopping in here because they've become so acquainted with calling up in the morning They'll just fax their order to us go about their business and come in later and pick it up" on a sunny morning in June Mr Mascaro when asked how the restaurant fax business was going responded "I think it has been going pretty well" But after a brief pause as if to reassess the day's business he conceded "It's been going crazy this morning "We have more and more auto dealers using the fax services to order breakfast A couple of the glass companies here in Salt Lake City will order our Cinnamon N' Raisin biscuits and give them to their clients" Kevin Cushing vice president of Hardee's of Utah a franchisee with 77 restaurants in Utah and the Midwest said the company is exploring the possibility of putting fax machines in all its restaurants to facilitate management He added "Then there will be certain stores in markets where it makes sense to utilize that fax machine to facilitate customers placing orders "But with the 77 restaurants that we have now we're always sending things out to them And we try to get as much information in the payroll Federal Express parcel that we can every couple of weeks to cut down on costs Also all our stores phone in what their average time deposits and sales are every day It fax machines would be a much more convienent way for the stores to communicate this information with us and for us to communicate with them" Wasatch Front hospitals too are recognizing fax machines' ability to transmit data simply quickly and relatively inexpensively The American Hospital Association announced recently that sick newborns and women with high-ris- k pregnancies are benefiting from a fax network established by the Perinatal Center at Utah Valley Regional Medical Center in Provo The network permits physicians from 26 rural hospitals to consult with specialists at Utah Valley about appropriate care for their patients fetal by faxing electrocardiograms heart rate tracings and other monitoring information The fax system is in operation 24 hours a day The AHA said since the fax network was established it has improved patient care reduced medical-legal liability and allowed some patients to remain at home or in their local hospitals LDS Hospital has established a similar fax network linked to hospitals in Northern Utah Wyoming and Idaho the AHA said drive-throug- h ' 1 WlibMWRIfillF11WWWOrdlanr17311 Pa 1 Here Are Specific Areas Where US Budget Can Painlessly Be Cut By Murray Weidenbaum Special to The Los Angeles Times President Bush seems sincerely determined to avoid a tax increase Unless he leads a new effort to cut federal spending however the pressure to reduce the deficit via new tax proposals may overwhelm his resolve There is an ambivalence likely quite unintentional — in the Bush administration's action to date on the two sides of the budget When the subject of revenues comes up Bush is the solid conservative anxious to avoid increasing the proportion of the national income flowing through the federal Treasury But when the spending side of the budget comes up a much more liberal some would say "enlightened" — George Bush comes to the fore Of course increases in federal appropriations for fighting acid rain homelessness illiteracy S&L bankruptcies and nuclear waste are all worthy undertakings Expanding such outlays however increases the gap between federal revenues and expenditures Identifying new priorities is only the first and easiest step in reordering budget priorities The process is not complete however until the second and more difficult action is taken — cutting back programs that are to be assigned lower priority Virtually all who have examined the details of the federal budget — be they Republicans Democrats or independents — conclude that many things on which the federal government spends money are not worth the cost These marginal items benefit individual localities specific industries or particular interest groups That is why they are in the budget But from the viewpoint of the nation as a whole they are a poor investment Budget cutting should be guided by two principles: fairness and effectiveness To be fair it should be very broadly based An old Budget Bureau adage comes to mind: Good budgeting is the uniform distribution of dissatisfaction No federal department or agency should be off limits to the budget cutter The second principle is based on the fact that America competes in an increasingly global marketplace Government spending is now dominated by outlays that promote consumption Very small portions of the budget are devoted to investment A new budget restraint effort should focus on cutting items that do not promote a stronger economy On the basis of these two principles we can identify numerous candidates for budget cutting Conservatives are often criticized for beginning their search for budget cuts with Social Security Medicare and other "entitlements" but please keep reading The biggest and least painful targels for budget cuts lie in the area of entitlements Fighting any cut in this category is the American Association of Retired People — arguably the most politically powerful group in Washington Although howls of outrage are heard every time the point is made public policy treats senior citizens better than "junior citizens" The average worker is not fully protected against inflation but every Social Security recipient is Adjusting benefits by less than the full cost of living — a "diet" COLA (cost of living allowance) — would save the Treasury billions The typical Social Security recipient did not pay for the bulk of his or her monthly check (even when the employer contribution and interest is included) The largest part of the monthly benefit is a gift from the working generation Like other gifts it should be e Social fully taxable if it were Security recipients would not pay any federal income tax but middle- - and upper-incombeneficiaries would subsiNext let's identify the dies to business This notion will shock some conservatives who always assume that the term subsidies must be preceded by the word farm The fact is that a variety of federal agencies award credit subsidies to a relatively few lucky enterprises Government credit is provided at interest e rates below those that the Treasury pays for the money it borrows — and often substantially lower than interest rates charged to unsubsidized borrowers (the rest of us) Federal agencies providing these goodies include the Rural Electrification Administration (which has run out of farmers who do not have electricity) the Export-ImpoBank (which subsidizes foreign companies competing with US compaaies) the Small Business Administration (which picks lucky smaller companies) and the Department of Commerce (which picks larger firms) a multibilAgricultural price supports lion-dollar annual drain on the Treasury are justified by the plight of the family farm However most of the Department of Agricultiire's benefits go to the largest wealthiest iarmers Supporting farm prices gives special advantage to the largest farms whose low costs arise from economies of scale Another candidate for budget cutting is subsidies awarded by the Department of Labor such as those provided by the Davis-BacoAct A vestige of the Great Depression this law increases the cost 3f government construction projects by setting a floor under costs rather than putting a ceiling over them It requires the secretary of labor to determine the level of construction-wage rates that "prevail" Li the area of The gov any government-financep(oject rt n d ernment can award contracts only to companies that pay those "prevailing" wages The Department of Labor has been known to use the Pittsburgh area's high wage levels to set the standard for rural Appalachia Ditto for using Boston's high levels in rural Maine Where the department does not have its own data it has used union wage scales No analysis of budget cutting would be complete without special attention to the Pentagon The truly large examples of waste do not include the hammer purchased for $125 The real biggies are multimillion-dolla- r weapons Congress regularly adds to the to favor the ccostituencies military budget of a few powerful members Paying retirement benefits to healthy is an example of both fiscol and economic waste So is the congressional requirement for the military to do the equivalent of "carrying coals to Newcastle" Our European bases are coal even required to stockpile tholigh local product is much cheaper The potential budget cuts presented here are meant to whet the appetite for a tough-minde- d review of all federal spending So long as the federal budget remains a mechanism for converting private investment into publicly sponsored consumption tax increases are hardly the desirable response to our budget deficit wors US-mine- ts ' d P — i'"1 4 - Ill - :4Q rt 1 - I - - s - 19 17PFWtopt :H: |
