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Show Page 40—-THE HERALD. Provo, Utah, Friday, January 11, 1980 BombShelter Business Booms With Coming of Iran Crisis DALLAS (UPI) — The phone rings a lot these days at the Poarch family's bomb shelter business and the owners say it’s because of the crisis in Iran. The family has built bomb shelters But somepeople, at the very men- shelters as ‘‘almost absolute protec- tion’”’ against a nuclear holocaust. tion of a worldcrisis, go through stress It would not be unusualon the part of lout shelter," he said. “But I think that some people who had gone through a during the Cuban crisis during the ‘60s particularlystressful circumstances or — when there was a lot more on TV through somewar.’ about people buying shelters for the The years surrounding the Cuban backyard and the neighbors finding out crisis were the “premium years’’ for aboutit and wanting to be able to get in the Poarch family's underground — made people think about having to protection business begun in the 1950s hold a gun to someone to keep them by Poarch’s late father and another out. man, who now sells shelters in “Now they don't want anyone to OklahomaCity. know. ! had one lady say straight out In the ensuing years, the family sold she didn't want other people to know about 15 of the seamlessstructures anshe was putting in a shelter.” Poarch described his clients as nually but their sales will be at least “well-informed” “not what you three times that this year, at $3,495 each. would call wealthy, just concemed.” Although at least one psychologist “The Iranian crisis is the onlything I said he doesn’t think it's a ‘‘realistic’”” can personally attribute it to.” said thing for people to go out and buyfal- Poarch. ‘‘We wereaveraging about one lout shelters because of the tension in call a month, but after the first day the Iran, he said it is probable. hostages were taken wereceived about “Given the way thesituation is right 20 calls and it’s increased from there.” now, | don’t think it’s gotten to the A trip underground to the fallout point where it would be a realistic kind of personal response at this point (to shelter in Mrs. Poarch’s back yard buy a bomb shelter),”” said Dr. John prompts feelingsof claustrophobia and to — or in spite Santrock, head of the psychology and powerlessness,th: human development program at the of — the 2-foot-thick roof and footthick light green concrete walls. University of Texas at Dallas. “They never say bomb shelteror fal- and storm shelters for 20 years, and not since the Cuban missile crisis has business been so good. “On the average. we were receiving one call a month concerning fallout shelters in the last year,” said Jerry Poarch,a burly ex-Marine. “Butsince this crisis started, we've been getting about 50 calls a day.”” Poarch, who operates the family’s Stormaster Tornado Shelter Co. out of his home on the outskirts of Dallas. said his customers won't admit what he personally thinksis the reason for their interest. “They're giving me all kinds of reasons,” he said, a wry smile playing on his bearded face. ‘The most favorite is they want it for winecellars, then there’s the game roomforthe kids or for a storage room.” Poarch, 33, said the fact none of his bomb-shelter customers want their names known convinces him they are buying his 10-by-12 steel-reinforced concrete, underground structures or asking how to convert their storm JERRY POARCH stands in the doorway of one of the business mai iybe got one call a month. 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