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Show The House That Drops Inf The building industry gears up to ease the housingcrisis with “instant homes” assembled fro Residents of Upper Clark Street in Waverly, N.Y., were startled recently to find a new two-siory house perched on a knoll of land that only a few daysearlier had been part of an apple orchard. The house had almost literally dropped in on the neighbors—it had been delivered by trailer truck in selfcontained sections, Problem perspiration. solved even which a derrick had lifted and lowered into place,like a giant hand playing with blocks. Never the sound of hammer or saw to disturb the quiet of the neighborhood. No bite of bulldozer. The sections needed only to be bolted together (no nails) to form a commodious, attractively arranged four-bedroom house that anyone should be pleased to call home. The plumbing, wiring, heating had all been built in; kitchen equipment preinstalled; appliances were all in place. There was even wall-to-wall carpeting. Everything had been made ready for immediate occupancy by furniture and contented family. finding the protection they need—and never could find before. Andfully effective as agent that can be putin any —_ spray can! By anyy. a deodorant, too, of course. If you perspire more than average—even heavily—get the positive protection of Mitchum Anti-Perspirant. Liquid—smoothes on thru After decades of common “deodorants,”it took achem- ical invention to make this truly effective protection possible—with the same safety to clothing—the same skin mildness as popular “deodorants.” Called Mitchum Anti-Perspirant, it is the product of a trustworthy 56-year-old laboratory. By the satin. Or Cream—vanishing, non-sticky, fluffy-textured. Each$3.00. Canne-It you are not entirely satisfied, return package to store where purchased. Stores are authorized to refundfull cash price. At leading cosmetic and toiletries counters. <__ ---— Liquid or cream ranged, and joined together grooved, welded, or of the module. Walls, ceilings, and floors come in solid and interchangeable panels. So by merely removing a panel, rooms can be enlarged or additions made. This flexibility has made it possible to apply the modules to the needs of communal housing conceivable of every type—Federal projects, condominiums, gar- den communities, retirement villages, vacation centers, town houses, and even highrise apartments. It is in this direction more than toward detached single-unit dwell- & Sons, Inc., is building a to form—-in various shapes, by helicopter) and was nowcon- home an answer to the present sizes, and styles—homes of vertiug to peacetime uses. critical housing shortage—per- scores of companies—including haps the only practical answer because of the speed and econ- such giants of industry as Gen- omyof its assembly-line produc- eral Electric, Westinghouse, IBEC (in Puerto Rico), and Holiday tion and, above all, because of the astonishing adaptabiiity of the sections or modules that comprise it. The House on Clark Street can sell for $18,000—four bed- General Shelters is one of the future. It was a creation of the General Shelters Corporation, of nearby Sayre, Pa. —formerly the Electro-Mechanical Corporation, which Inns, Inc.—either experimenting formerly had been manu- with or engaged in the production of modular homes. Thesefirms see in the modular 10 the modules are transported in their entirety (have house, will travel), they are built to withstand the jolting of truck and derrick. All parts have to wait his turn. Westinghouse, through a subsidiary, C. W. Blakeslee modules, to be shuffled, ar- Stallations (to be dropped ferencelies first in the building processes and second in the materials used. Because lem, and, consequently. the individual home builder may on ene eZ out thousands of individual facturing portable Army in- verting to modules. The dif- dustry is turning. The pressing need is for a large-scale assault on the housing prob- § “3) Anti-Perspirant a so-called modular house, fresh from an assembly line that would soon be turning fab, many manufacturers of whichare, like Behring, con- ings, that the building in- _.Mitchum But no one moved in. For what the neighbors saw was actually a prototype of for occupancy, on Thursday of the same week. The modular homeis not to be confused with its forerunners, the mobile or pre- however,is in the versatility thousands, women with problem perspiration are sands who perspire heavily. Drier than any anti-wetness It boasts that you can sign a contract for one of its homes on a Monday and have it set up onsite, ready bolted in place, very much as an airplane is assembled. The principal difference, perspire heavily found to keep underarms absolutely dry—even for thou- a day, in a variety of styles. are for thousands who A different formula has been is claimed, of turning out 20 to 30 “instant houses” Family Weekly, October 4, 1970 rooms, 12- by 24-foot duplexstyle living room, sundeck, porch, $5 million plant near Branford, Conn., and this will be steel-frame construction, red ce- devoted entirely to the fac dar siding—in a choice of three designs. Modular homes can come tory production of modulesiaiay for high-rise apartments. GeneralElectric engineersq have come up with an ing genious plan for mobile facg from an assembly line at the rate of one every 45 minutes. The Behring Corporation of Ft. Lauderdale, Fla, has built a modular-home plant capable, it tories, to be delivered t@ the building site by truck and assembled there, wit |