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Show versatile, factory-built modular units a capacity for turning out five houses a day. This presupposes, naturally, a multi- By LOUIS BERG This attractive, steel-framework home was made from factory-built module parts. unit project. One doesn’t move @ factory in order to build one house. The Florida-based Behring Corporation will build only on land that it owns and develops. Its specialty, anchored in preientious versions of the old-time trailercamps. Whole villages of prefabricated houses are now poppiag up. The modular home meets most, if not all, of the objections to the factory-built influenced by its location, is the retirement village, and, acccrding to one officer of the company, it has been turning away youthful applicants. Although its House on Clark Street was designed as dwelling. Its versatile com- ponents give wide latitude to individual preferences in shape and size. The assembly belt will spew forth, with utter impartiality, modules for ranch house orsplit level, traditional or modern. a single-unit, detached dwell- ing, even General Shelters is too busy filling orders for urban housing projects and college dormitories to devote much attention to private inquiries. The estimate of its officers is that it will be two or three years be- Goneis theshiny, aluminum surface of the mobile that many found objectionable. Goneis the deadly uniformity of communities fresh fore one can pick up the phone, order a house, and from the factory. Gone the have it delivered. There are exceptions. Arbor Modules, Inc., of Waterbury, Conn., recently deliv- rasp and whine of the bulldozer, with its destruction of trees and landscapes. For the modular home can be ered a two-bedroom vacation planted on any type of ter- house to Adolph Green and rain—on pilings, or on con- his actress-wife, Phyllis Newman, to replace temporarily their 22-bedroom mansion in East Hampton, Long Is- ventional land, which was destroyed byfire. The companyis prepared to accommodate the ordinary citizen, but it will take five weeks or more before he can expect delivery. There are others, depending on location, that will accept individual orders, but mostly the business is on a wholesale basis. Multi-unit or detached, the factory-built home, most authorities agree, will be the home of the future. Building-code restrictions are tumbling in the-face of improved assembly-belt comfortable and durable as Wolverine boots aren't fit to be tied. Afterall, you only have onepair offeet. So you oweit to yourself to choose boots that give you the bestfit and comfort possible. That's what you'll find in Wolverine Durables. And, besideslightness,styling and value, Durablesare rugged. That's choice of many, modular homes are expected to be increasingly popular in the future. “Instant” neighborhoods cam be created with the modular components. Such nearby facilities as lakes, swimming poois, parking lots, shopping centers, playgrounds, and ten- youless, aren'tfit to be tied. developed to enhance the and comfortable too. Any boots thatoffer a nis courts can be especially new communities. Canit be that private homes have now joined the growinglist WOLVERINE’ Boots you can take comfort in. objections on the principle of “if you can’t lick “em, join ‘em.” Last year, according to Business Week, 90 percent of all homes under $15,000 were mobile homes, no longer mobile Dut firmly with or whythey stand up to the toughest job. Wolverine Durables are manythings, sys- tems and the urgent need for instant housing. Labor unions are modifying their footing withoutcellar; can conform to the configuration of the land, and can even be built, onpiles, over water. While conventionally built houses will still be the of “prepackaged,” ready-to- use merchandise such as frozen foods and imitation lawns? Come 1980, you may well be living in a house ordered by mail or telephone. “Will you please ship me, as per your catalogue, model AZ-30421, with the following optionals. . . ." @ For heKeliorine dealer nearest you,call this tol! free number: 800-243-6100. in Connecticut: 853-3600. alba WOLVERINE WORLD WIDE INC., ROCKFORD, MICH. 49341 — Hush Puppies® shoes and Wolverine® brand wouvenme ©13 & and shoes, ski products and gioves. nn |