Show 80 Thursday October 20 1988 r Standard-Examine- Horizons Polyester makes comeback Scnpps Howard News Service Ask a woman in her 20s or 30s if she wears polyester and she might tell you nothing as yukky as that will ever go on her back ' It’s been about a decrde now since polyester was banished from polite society for a crime called the leisure suit But there is a vast difference between perception and reality in the polyesters of the 1980s Perception is that lime green leisure suit of yesteryear Reality is a designer evening gown an impeccably tailored suit that emerges from a transcontinental flight a kiddie romper suit Seventh Avenue’s stepchild is coming into its own Today’s polyester is a product of advanced technology that allows it to rival natural fabrics m texture and comfort as well as looks Proof in point: the “feeling is believing” touch test conducted during the Men’s Fashion Association’s fall press preview in Rye More than 60 percent of all fine men’s suits were made of a 55 percent polyester45 percent wool blend the most popular fabric in menswear Of all women’s blouses sold in the United States 68 percent were made of polyester and blends and 64 percent of women’s dresses contained polyester As the “feeling is believing” test proved today’s technology can create polyester with the handfeel and luster of silk the breathability of cotton or the fluffiness of down Designers know it “I don’t design polyester dresses I design in the most beautiful fabrics available” says designer Victor Costa “That many of the fabrics I do use are polyester is a plus” Designer Morton Myles says “One of the greatest features of today’s polyester fabrics is they take color incredibly which is important in this season of bright intense clear brilliant colors” Bob Mackie too uses polyester in his de- ed tear-resista- nt - NY Brook For four days fashion writers from around the country vied with menswear designers manufacturers fiber company representatives fashion coordinators top models and retailers to touch fabric swatches and tell whether the fabric was natural or polyester Of the 91 fashion press members and 41 industry representatives taking the test not one achieved a perfect score “The test was designed to pose a challenge to the fashion establishment” said Ken Rushin chairman of the Polyester Fashion Council and director of field marketing for the Textile Fibers Division of Eastman Chemical Products “We developed the test to convince skeptics who concede that polyester may look good but can easily be distinguished from natural fabrics by touch” But apparently the consumer already knew Rayon From ID shipments of rayon increased 10 percent from 377 million pounds in 1983 to 4155 million pounds Mounting of any Goodyear tire purchased A OLGA DAY WEAR “When a fabric is beautiful whether it be silk cotton wool or polyester it is simply beautiful” Mackie says “The old negative atfibers just doesn’t titude against hold up anymore Polyester can look feel and perform as luxuriously as Mother Nature’s ‘man-mad- Associated Press Polyester isn’t just for nerds anymore e’ the pluses of polyester Consider these 1987 own” For the first time in a decade the volume of polyester supplied to fabric mills in America was up from 139 billion pounds in 1986 to 141 billion in 1987 according to the Textile Economics Bureau which collects data on the synthetic fiber industry More than 14 billion pounds of polyester fibers 47 percent of all such fibers produced were used m apparel Of all garments manufactured in the United States 50 percent were made of polyester in his designer collection for the past four years plans to use polyester when he reintroduces his more affordable Beenbag line next year “I’m not a snob about synthetics” Beene says “If it works I use it” Factors other than convenience comfort and appearance are responsible for today’s polite acceptance of synthetic fabrics Cost is the major factor The falling dollar has pushed up the prices of foreign textiles million pounds in 1985 to 112 million pounds in 1987 accordd ing to Whitaker and Karen women’s merchandising manager at BASF All in all industry executives $3-$1- Wey-gan- £ Plymouth Reliant e Goodyear Ridet & fleece £&METRICi : ALL SEASON SMALL CAR I Size 155SR12 Famous OLGA & others Reg s350 to $9 £ GET-A-WA- Y University Mall Ogden City Mall CERTIFIED S1AINMASTER: CARPET WIN £ 0ca4 ARRIVA 3 ALL SEASON : 3 BUMP Sale Ends Oct 22 1988 1 : TIEMP0 tK WORLDS 5 Size P15580R13 RADIAL u n j n RADIAL KzryiiiLVVNSSI U P15580R13 Sale Price 3695 4195 44 95 4795 49 95 5295 54 95 5795 59 95 r—7 r— r-- ' Li 4 n r f f r - t 1 I tv A j- t l a I r 1 ' "S m i W4 - 4 "1 J !s8995 iis8995 J I r i i 'I & i F rJ TI t't A - Ka -- --i I 4 r- 1 i ef- J- e!' 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