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Show P r- sv- , - Xft, J I -- .X ) This shatters the myth that everyone must to get the pay premium prices for freeze-dried- s coffee taste they want. Make your own taste test: See what you think. Compare the brand youre now using, freeze-drie- d e i i J , - J? i- - - 't ? . . jLSt.V- ?, ,1,' r r 4 S, ffp Tiff frpfnygr Magnified approximately 3 Tur r rfV rrf "l .(if"- 1) X 4 actual size. Sks&se i 1 i - the many test sites where respondents compared the taste of Instant Maxwell House and the leading f reeze-dneOne of d. white plains, n.y. The Maxwell House Divi- sion of General Foods Corporation reports the results are in bn taste tests involving new Instant Maxwell House Coffee. Over a thousand tested: Testing was conducted by Crossley Surveys, Inc., an independent research organization. They found that of the 1,777 coffee drinkers tested, 45 actually preferred the taste of new Instant Maxwell House to that of the leading , ... ... , freeze-drie- d. L ... - - Mrs. William Cosgrove compares taste. Hundreds chose Instant Maxwell House over the higher-price- d freeze-drie- d. ' ' ' , Tiny Flavor Bud that made New giant I nsta n t Maxwell House famous in 1953. - ' coffee bud. Its larger, with a deeper, darker coffee color, or instant, to new Instant Maxwell House. To find it, just look for the jar with the giant coffee buds inside. They are newer versions of the tiny Flavor Buds that made Instant Maxwell House famous 18 years ago. The new giant coffee buds are now much bigger, and are a deeper, darker coffee color. Taste and see if you don t agree with those who said new Instant Maxwell House actually beats the higher-price-d freeze-drie- d for taste. i I i |
