Show lb OPTOMETRY: First line of d( 4 a t$ al t4:' :: Sf' f 4 Asttki ::w : 01- -0 1 ' ' :ma'wJkl N 04"Z it A i J1111-TThe ophthalinostoga is used by the optometrist during a professional vision examination to view the interior of the eye — the retina crystalline lens and other structures — to determine the existence of disease and abnormalities (Photo courtesy of American Optometric Association) 14 ''': 1F LA' si sr Do t th h - - rt? dollars mean 1 more - ' 0 - 10 6f ): 1 ' 1')!:' ' N ' V i''i''u i 40 ( 4 '': w - -- - ::- eN vi a'n - : -- ?'- : eyes? Unfortunately there are still a few people who consider eye care to be simply the "buying" of a pair of glasses Modern day advertising has led them to believe that the eye examination is insignificant and unimportant These people have not learned that any pair of glasses is only as good as the knowledge and experience of the professional man who makes the examination They try to get something for nothing gambling their eyesight in the bargain And worse they often turn their children over to unscrupulous operators in an effort to "save a buck" We have those In no other field of specialized health care are servces so well distributed to match the needs of the population as are those of the Doctor of OptoInetry (0D) Widespread availability of care has been a tradition with the profession since its c) who resort to "quickie" eye examinations Gimmicks price and bait advertising are their stock in trade Lenses and frames of advertising "questionable" quality are used in an effort to make a profit Professional optometry contends that a practice cannot be maintained in a "business" or "store" environment A successful "practice" must have a environment in order to give "professional advice" professional erofess:onal care" and "professional service" A practice motivated by founding profit rather than "professional care" becomes a "business"and as such it becomes unethical unscrupulous and smacks of quackery Because of this Optometry is called "The First Line of Defense Against Blindness" Since vision is the most important of all our senses the individual needs of each patient should get first consideration This means that should base Trained as they are to recognize those symptoms which may lead to blindness optometrists are in the best position to recommend the further care you your selection of the eye care specialist on the quality of his service and care Often this care may be provided in the optometrist's office If the care needed lies outside the field of optometric training the patient will be referred to another specialist for diagnosis and treatment How to find quality eye care member of the American Optometric Association the optometrist pledges himself to observe a strict Code of Ethics to abide by high Standards of Practice and to devote himself to a program of continuing education which will keep him abreast with the latest In becoming a developments in eye care 1 t i t |