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Show - . , , , . . - . . , , , .. , .: . -- ' . ' ' ) ;,...i ' ' ' - - - - - -- - - - - ' ' - . - Tic-- - ks al.'1-rmi- special aerekee in, providar convenience for those who I , to buy. , Iwish the busy hotuiewite., few g not time to leave duties y.thiwnhg: of needs , for the Wore. telephone service will be perfected to the point where the tostomer will be able to, obtain precisely what the .. without leaving her home. wishes ' . ,.., Trained eniployes will take the telephone order accurately, Mtew, . pret it skillfully and carry out The aasignment "Pidi5C provid. . lint the lady at the home tvith all . DI very small towns in every part or the United. States to. . lb.' things the needed- with ir Minimum loss of time to herself. day there are stilPto be found old type "General Stores": stores For the outoftown customer. where limited lines of goods ranging front kitthen stoves to service will be provided to enable him or her to take advantage of fly swatters, from plowshares to dress silk are to be' found ' special sales in' the big city The goods must almost literally be "founcr by the customer. : the Acores. without havine to- make are stores the the on set a fiv trfp into the eitv. Special up usually principle of packing 'the man order buying service is be. greatest posisble amount of goods into the smallest possible ing inaugurated. offering a, perspace and there are few clerks to help in the choosing of mersonal shopping department which , ,- function for anemia living will chandise. I , - - ..t - . anywhere. Precise instructions In completo contram to these are written. phoned or telegraph. : ad to the stores, remnants of the past personal- shopping dewhich remain only in towns too 1 .:' ,' pertinent and a trained shopper I small to create a demand for .' Will make the indicated pur-..,-- - , .. anything more up to date. are chaise at 'tome epecial sale. or , -,... . the big modern ck:partment on of crease the regular merely storm of our coieesmall cities business. of the store., with- - the ; as well molars. onec To step same careful attention which she , 'wtmld give to her own shopping. .. from the old "general" mons Into themodern merchandising, palace advice to be Glees s. ii to step from a dusty bit of ... matters of special concern In li the past into the brilliance of the the progresaive department store future. s 1 of .the figure wilrhave a spacial If there be anything to the .T department to advise on buying , so made that ,, needs. Tvnical example of this frequently charge modern man is making...himsel- fis the wedding problem, where a,,, into a lazy creature deliberntni7 young ,prospective bride is faced , ' with the task of buying things be easing his tasks and r- ' ': ; ,: which she will need In furnish. o., lex the really difficult one , log her home. Her own exgether, then the modern .1t,,,Art-; perience in such matters is small ment store would be a good pieta Ii and even her mother's advice is in which to wove it. On the oth. apt to be behind the times. for er hand, the' evidence- stems tit i, many thing, have been develop. point to the fact that the result 1. .......,..., 4 ad and many others have become ' of the modern improvements is, obsolete since mother furnished to provide better things and low. f'","...,,, ''') her home. The alert merchandis- er at rather than to make life meets this big establishment - ' too easy, and this contention has '': problem with a special departha proof ready made ht the big ,' meat of experts who study this t store of today even more def.,I particular thing constantly and el are always ready to give sound initely than the other. . ...,..., More Dereloweest Ahead advice on just what to buy. adapt. 11 1 store of to.' The department big that advice to the require- - ahernowhalMharneberha. - - . - - - ' , , minis - ;, ' ' - - - , s ' - ''- , i 1., i -- , of the - r i t -- r , lin,04. ii , . , , . ..., . manythis " - ation ótle-g- The-ie- 6--Edué- at Bente Enchanted forest ..:,,,,t, , ; 's Da. oj - yt-5-- "Imrigtatniagerinuilh: A i Jollity.' ' ' t - we , t r r ' , . . , 4.-- . ,, - A.. ,,i, ' ' , - ,,,4- - - -- - - - , ' t, ' - ,,,m, t ' . 'I ,...., . ,' , liciwanto-4es- ,., L- t - DISTRISUTION LOWEST INSURANCE - ed of a course to train and Im. prove Santa Claueing through.. out the country. The response from department thsWisrestowti,dneut ' 1r-t- ' RATES , Being short and plumNand endowed with a ready grin. Howard had been the towns most Popular Santa Claus from early manhood... lain tirchAlbies.on clubs and schools requested' him 4 Was. 640 Salt Lake ,City, Utah .e4ti T!r5r: ' - 1 - - 4 , , . ., . , ,, - - . IL r. PIOILLER, Imsessreftseasses ' ' - , ''' - : FixTurtE I . FACTOSYt 11110411 IL West 12-legboaella Illoasa, co now , . , ,,-- 1 - ri I ' . , - , - 4 : - , . . , - - ' i . . - . , . . - -- - -. - -- -- '' It . - .,r - vt i:- 1 e ..,, , .., , , ,,, ,, , ., , .... - " , '. , .' .I. ' ; ; ,. 1 --- ,,. ,,.... 4 -- - , , -,-.; ensalma,---an- tile Wasatch .. cAz:Nrr,wctx. - ,.. , . , ; - , , 40t LUL:Tti,-14,411.- 1 , co A.., ,, , - ' , ., ' . . . ., , . , , , , ' tf - ,ti ,: ,... . . . .. . - '"-.- 4 0. er.,.. T CONCRETE SAVES MONEY AND Is IDEAL TO DRIVE ON . . it - - . J A 1 - 1 - i -- , . , 5.,, I f' ,.;71.f4 , , ' , Its gritty-texture- 7.72- , , -. .. ,,,, 7'7 Its high viitibility prozootes safety at night., , ,,,, surface reduces skidding iin wet weather or dry. d .., ' ' ' er0 0 li . It cart reduce the cost of adequate illumination as much as 30 , . , - . , - --- . 1 decades. 2 POILTLAIID- , - .. ' CEtdE1111 F ... ....,.,,, AS-S- - , ' ' EALT LAKE art, OCIATIOt4 , , - , I . Is -LITA - - ., 4 . , - . ,v,1 ..,,,,..,, 4 ,t -- -- , . Ds original surface serves for - UTAH , . ' . ,-, . . .. . - ., ' -;, - , . , - '; - , , ,,, , t . CITY; , .. . - 1 ' , - - rbeerpPbous, W. isn TITAn LA . , ' ' $ .. , . , . . -- 4t,!, . l'; Portland Cement Concrete Pcnrenuntt , , , L- - ;,'-- - , -- - weat DOOLY Pereasat Fee the , . . , - , , ammassa le alt the abrow nviik . ,...a4z., r 46;4 L ............." Lib , Trumann tiLcrt age. friortowy Ank - r,....-- -... mane, Impotkor al olasse, w, LIFE , t , 1 Specialty a- teassinty-oa. artlboommula 4- '- For tho Molorbd , - can I I EEconomy LatiG , la the long run far the mamba and the antpayen . ' 1 .....,..,.: ,, , . ', t. - ' 1 . .. , Y t - , , z .; Security , -- I - , t - Witct AM I? - . , EA hy 1. ... , ,, . '1 t i' I 4 . :' , - I . - I ,I, . ' ...v110.1.;;---- "ILIMUmwo..., . , - .., . - - 1 , 4 '. - -,- - $. 4..,,,, 4" ; . i ( , , 1 ,- . .1-- 7 1 . - , -- 4 I - -- , f- I 0.. 1 . r ' - - dr '1 . , k ' . ' , ( , 1 . t ' ,,,,e., , I ; t , i( - , ,, l f 1 - ,,,, - . als,nliweset nor liost Moat esdi miaow the delay aosnenoy In aboalda. mak polo t - snot la Out went shoonelet Loa, IMEMOS- troacilos-o- ---, 7 7.1 Na sooloomb-op' bee will teas amesaa nal, tof - - , . ranek, Moot itilloa , ....,..,,,........,.,-...,-.,,,,,....,Fixtures Okterch end Stare; reek, Cifice,. - :,-- ' SALT LAItiE CABINET --;-- . - . y , - - ),,7 ' i - . , , - , 1 ' , . '. ,. - Ns." , , ' 't i 11 . iny - 7 L CARTAGE STORAGE . -, ' i i 't . - i 4,v.. WAREHOUSE CO. , . , , ,,,, i, ' . ' t- t , ,t JENNINGS-CORNWAL- -- t , t. a Sillets-Cliaase- ,- 1 f v-- ',, I ''''lh".1".....'"."........"......1'. V" .1 , - ,, , i of Merchandise Ctitries -, - - I ' ,, . I the Efficient and In ' "' , - ) n - , ' - ,,' '... ., . . , 2 ! ... .:i' ' - '0. .,- .' ., . , . . , I ' t - An Institution Serving the Inteimountain West ' ,.. , '3 - - . , t ' ' . ,e,.1 I 4, !, 7 - . , t- 44. !' t - w4i , - : ' I . ' - immemorial- t : :, 1 mat-tee- 1 !! beniappwCroachillibtult";d . . .. - . r - , t , , ;,, from that standpoint." Howard said. 'Every child pictures a Sam, ta, Claus embodying such twin. Met as kindliness., understandlnlf of their whims, appreciation of their wants, pleasantness , and theories lir cooperation with the manager of a local department store ant his success there brought him offers from larger stores in metropolitan centers. From these experiences develop. ed the material which has been I , - - IncorPorated le, big couratmeo, kuiPartahearionawas. tbialitilho:bekingart-abutestiAg.t Oaths. Ind. l , Adjoining. the toy village Is an expanse of the 'Enclu;nted For. est"- in the colorful foothills of southwestern litiosieriand, where a realistic and natural setting stimulates and solidifies the con- motion of the tom of exchanging preeentetnif regaling the kiddies. .1.en a Degree The headquarters themselves consist Of the buildings in the, Santa Claus school, founded and conducted by Charles W. Howard, former toy manufacturer who tame to realise that filling, the children's stockings was a serious matter. Eighteen courses In the science of beat inthea Santa Claus are offered school and its graduates are awarded a degree of B.S.C. (Bachelor of Santa Claus.) The Majority of the students are department store employes, sent there to perfect their-SanClaus technique for the shopping days. This instruction enterprise was begun In Mr. Howard's home at Albion; N. Y., in 1936. While recovering from a broken neck. he conceiv. ere cnt - , . . , i -- ' , - , for this tule and that Warted him Evhimanrvilmle.oviencItcl inForporating fluorescent light which provides the first acc artificial substitute for day. light. The light is in glass tube' of various lengths and diameters and provides a light which - ,. blends into the background when lit in actual "outdoor" daylight and which, indoors. offers an accurate reproduction of outdoor conditions. enabling the custom er to see precisely how a piece of material will appear outdoors in daylight, without thp bother of taking it over to a dooralmost a practical impossibility in the , ,most modern and biggest de. even An stores, partment today. additional advantage, bv- chang. ing from the new fltioreecent , light to the standard artificial light,- the effect can be changed from that of daylight to that of Indoors at night, and the cus, tomer is able to set at a glance bow a given piece of goods just will- appear under any condit- IStill , , Oil - tradition g store more, same unett which have been fol., i do Its part to meet the lowed up to the present, will be perplexing problem of the wedding present: of eliminata big, immensely efficient. woo the tremendous. convenient. lag embamssing occasion derfully ' when the young couple finds the ly helpful establishment where gift table covered with 28 waffle the customer may obtain almostirons and not a single toaster anything be desires to buy. meanor a couple of dozen flower - while finding for himself rest, vases and no waffle iron. The recreation. convenience and ease. V store will carry a special file store of tamer-roThe J, on each prospeettve bride. listing will certainly not be sells" 1,....0., tip each present which each friend 4, fled merely to have, on hand a hues there for her. Other friends ' Hundreds of new reasonably large assortment of coming to buy later will be able from which a us' to look at the file and ate at a serviees designchandising tomer has a good Mance of , to Mane what things have been . satiebetter devetoP ea, to please choosing something bought what things are obviousr him. The stock of merchandise are customers making ly lacking. fiat ..W111 be sufficiently large to make atilt further along their appearances in mod-qui- te theFollowing sure that every customer path of extre service in the one stores. is Here er?1, just matter of weddings, the store of exactly what he may obtain wants in any standard Product- - l of the will not only advise largeI the future on what. she should The store of tomorrow will not electric light immediatelyr the bride advise frietuis of ths young be content to sit back and let buy, in visible makes any flaws ions.tho customer dictate his choice, couple on what they should buy. but will offer the facilities of the Within the store the adult silk hose. This inspection., slowlY. and then buy in atleord to each once with current trends. The special department shopper may pause to receive a the- clerk while made by s bride her coach to in es. have will of the peetive store future beauty treatment or for a hairof etiquette. the customer watches, cut and shave. depending on the buveri out in help make peciativ- trained for the wed. sex of the customer. and the ihe fiele;all of the time. looking takes only a few seconds I actual arrangements ding and will even address - the - school child- iiiofferedspeciel--, for better merchandise. seeking saves money for the wedding and forinvitations. educationalarrangefeatures- te the To anticipate thet store through 'better satis- - the photographer to take pictures of outstanding displays. Forway the needs, divining his tastes. bridal of the with other children party, help educational opnation elmi Bureau. and rrstimi lied patrons in itself any detail. tp,e wedding portunities will be provided. speNot Only will the special buy- of "adjustments". Traveling Service cial motion pictures brought in ers be studying the market at all to In illustrate another the manufacturing special field, times to make sure of obtaining what to advise concern. exactly store of tomorrow processes, free literature distrib department r the hest of merchaudise. both own of line their particular ing be to not uted train to the able will only growing mind supply new and old. but testing bureaus merchandise, Not only will tney to know real values and to be a the customer with the precise will be maintained by the s:arett know textures and mathematical needcustomer discriminating equipment and materials themselves, to make accurate vaiues, but those who sell cloth.; All of these things will be ed for making a trip to any part testa of their own merchandise. ' ing or personal effects wel be of found in the store of tomorrow. the from the world South Pole to determine lust what are the trained to know why rn fact- - many- - have already ap. to of Borneo or Paris, would look well on one person capabilities mad limilatirms of will have experts to advise in the store of today and hut' peered each product. so that customers and not- - on another; lust what most of them will be found al. what will he buyers exactly may be guided by scientifically type of dress and accessories; are needed for each particular trip ready incorporated in the lead. accurate information' in choosing fitted to each type of physical, and to furnish information on ing mercantile establishments of materials and products which and personality. They makeup Salt Lake City. traveling quite aside from the will be able to advise customersI may exactly suit their needs. For The biggest stores of New on pointers purchases. with precision on just what czire many Yen, fragile items. special York and Chicago today have Not only will this service be be set up env article should be given inI testing stations will offered. but the live store of nothing in the way of special 10 ortter to get the most out of it. tomorrow will offer to secure service which the average store right where the merehatothl;e sold:electrical goods will he For problems which may go of tomorrow in cities large and the tickets for the journey in checked at the time it is sold: silk small from coast to coast will beyond the ordinary sales person. question. make all advance ar. n the stores will have special as have. nOt stockings will be craved free of rangetnents just regular threads and Male metal The customer of tomorrow travel agency would. In most tenting department. where high. linex. ware win be shown free of will receive more value for his cases. doubtless. the actual ar ly trained and highly paid will be made perts will be always on band to money: more - in real, tangible perfections before the customer rangements offeradvice on just what articles a in goof"- bought, More still value leaves the counter where the travel agency. through regular would. be best suited to specific : in "intangible value represented but with the added convenience purchase is made, of matter needs. In the personal of haying them made through Stores have found out (and by these many services and eon. appearance. the expert advisers the store where equipment is veniences which will be provided their future policies will be based customers will what tell exactly to on past- experience) that It is by the merchant who is always being purchased. tYPe of thinge should be worn anxious to make of the cuatomer Special Lighting their advantage not only to sell and order in exactly what way-inot only a business, relation but Inside the store will be in. something to the customer, but Individual's out each to bring frtend. stalled a special lighting system to sell him something which is be To bad. e e hid in be th st ts, po exactly suited to his needs, which and articles sure the that styles A for the. bm.ur. will do themes which' the exPere may Prescribe sitlesgtri.-for---instance. wM not ' , in estore buy- . v'ersilirdlavallabesenble on ijq lin keen melting a Prneliert- , rt.quiarly to spe- , r ,t.s eve monomer a. dress or a hat as it!tTbilti 1..t where schoobi or "Oinks." cial 1 she will be to sett her a dress. or they will learn what is being 1 $pq a hat which will enhance her tip, worn in each season 4o locality .tind ilearaneessand which will meet is what next (and a, such her needs. Reason. for hest suited to each stores own Mune of action 4 obvious: sale particular locality. The famous . ,..sosc- 10(417,7; of a piece of poor merchandise or Amos Parrish clinic :a. ': !.' ', one unfitted to a particular cue- - supported by wry fine stores ms , elitl,.1-,. tomer is merely lt single gale cluitively for this purttose. teril kilt I. ...--------- --and display are el hale of somethinr with which style windows . . I. will be Particularly ...t...:...., placed in the-- mart , modern ,..-stores today not only to, attract Pleated, On the other band. is one to customers of ....,. dozens buy actual prospective salefLusformany new merchandise but to keep the really sat. Informedon latest the the public tailed customer will come back ' trends- in fashion.again and exam.. Spatial ServicesTraioed Employes to In0111 addition sports In nation reason. For this employes k merchandise and aids to enable. will, be Possessed not only of F, each customer Insecure the typo good will. and a. willingness to tosuited of merchandise hest hada. but will ' he given special: . 011s es,,, .. Litwin., : neerts..titeaturoof b , - 4' tratning. They, will be expects in ,:I Malmo ir 011H their field. people who will know tura will offer large numbecii-oAm i lbw boot or tomayr tag ;mist , Whom do I Ampie wbot aboaltDo I owe alt basso" ' Moo ow my seigoiLmeet An I amosisitt Mow maw& An la Assiessowboit mr my' I A. gins supookbe amplorsol.46 !ASPICS I. terms. Pms, and Silk iik& , as A II-.- it&ate , 4 .. I . e as - . .. , -- - -- , ta s-- ,- , Dee" of Christmas. , , Ind, : 4 - -- - - , . , ,, - SANTA CLAUlL Modern hignapeed businees oe, ganization and dlstribution have at last ovetaken., veneratde old Santa claus. ,, His, North Dole headquarters have been found to be inadequate for this wcwid.wide. Christmas eve .business and a branch for the 'United States has- been established here he this sp. PmPriateir named Indiana town., The Yule tradition Is exemplV ' fled in the elaborate and tants, tic setting of toys and chlktren'a novelties. A child vhdting this layout would be spared from any further dreams to visualize the ., . ' ie ATäntà - r 1 , - i . - -,- ' 4, - , .., - , . ivery, Spécialized Services, Testing Bureau To Be Offered Future atirolls' -- - - Customer,Sat 1sfact -- - 13.3-- -- 17, ffeall, 1..- vepartrrtent Stores ,, M DEC - - . . .11r1r . -.- SALT 'LAKE: crry,.SATUI1DAT,-.--- Ntws., , . . : . - , ' , - - , ,., , , I , - . , -- ,'' -- v ,. J. 4,...,4,4,4. s ),,t,,,,,,a,b,.?...,-- , ' ', . |