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Show - .oN PAP0.P.W.0.11.M.N.4,0-.0.biWOftas-- ( THE CHRIS"rdLAS i NEWS, sALT LAKE art. SATURDAY; - Seek , Bu'illess Of Man age Man the L 8. 11.-..--yks , hearted man who wits greedily 2v- amassing wetith at the toped's of everyone who stood in- - his .wav. Banks had Money to lend, but to Omee who were rich already so, that they did not really need it To thm man of average mesns the hank seemed rather a forbidding Mem Undoubtedly, the portrityal of the tnelodraina was a atricatures omd far from the truth, but on 'The other hiusd It is true that banks end bankers bays beeonsw, more "human' of recent years. Certainly, thebanker of today la taking a more "human" attitude., or tertian.' we ishouhl say that he-It taking pains to make the pub. Ile see that 'human" atitude. r nor 'difficulties of the last de. did much to, bring the! loser to the tveratte man. ' t For many yeam banks have hod personal loandepartments..which. were planned to meet the needs of : the average ularted Individual : Instead of the business magnate, but only very recently have they widely advertised the fact and : eons out ot their way tostscour. are the general public to come to them for loans. Priories Against barks ' The hank of tomorrow will be-ldefinite protection against the 'loan ahark ".. the rather shady totabliahment whirls makes such rosy pmtnises about lending Z money freely and which finds. ! wart of charging the, most ex that crbitant, interest mtes--a-ll : the law Oil allow and often , ."ore when subtle ways are found TO exceed the law's provisions wtthout apptswing to do "Character loans the istoc:k.in. trade of the unlicensed loan shark who promise. to lend man- ow "quickly and without any red tune, without seeuritr merely on your signature" am really the the bank. The char acme loans' of the "shark" are not really' based on character at all. but are based on defiMte. and untertmuleue meths ',sometime Of recovery bt the' monev. Banks, on the other hand., know. this true character-o- f the people' to whom they make loans and re certain that there is no bet. ter guarantee- than the. word of a really honest man. ' The, Job of automobiles flnano - r I - - r- -. s -- , --a- - 17 193 S . r I EL Mr. Whitter, "of a fuller under- -, standing oft the part of the gen. Talking Tooth Eats Atom And many.", revealing e re. Dew To the ordinary person who secrets in the war on cermet works fer--,salary most will make his first public appear--of his lilts and.who thinks that anew- before ittrongs at the Oold0 "finance is notnething almost out of another 'world:. the real en Gate International Exposiproblernsof banking, even as option ha 1931), ; piled to his., men needs, are so Rollo the. Robots is - medics 4 much Greek. Not may is he: unable to tmderatood,-bankingbut students call hint will be set up ho is squally in the dark wivrat by the Urdvmity of California . 4 looking ot, problem. 01 national as one of the outstanding fee) and internationai finance arid turas of its 1200,000 exhibit Ii coneequently- quickly "falls for on Treasure Island ip gen Fran; wild schemes such as have flood. casco Bay. 11 ed our for the politica picture The preening of a button will past fire, year The rnan who start "atoms" flowing down 11,1-enthusiastically votes for some plan to give eireryone S200 a lo's throat to all parts of his body. Rollo, himself. will be a t month or, "PO every Thursday' sort of I cannot have any real idea of the. mechanical halt mural and half man. The ' 1 of Even finance,. aside working 4 . from this impossible schemes "atoms" will be of which the fallacies are ammo spheres, each containing radio1 Mt 10 many whose common active substance. Human guides and written legends will die i sense does- not rued, an under ' standing of the worldnge of ft close what the substance does in. the way of fighting diseases. mince, there are the problems of l For the first time. the radiolegitimate finance in government I which are very little understood. active man will bring to light I for a mower woman secrets new hidden deep with. It is hard - . In university to vote intelligently. for or against laboratoriesse The average man has foUncrthat the large banks are anycme running for offloe if the does not understand what voter are who will him in institutions which, service every peculiarly able to traria. help really the candidate's fituuscial policies late the terms of banking into pOssible way to understand the intHcate financing mean. the language which is understood , really "Pinnace" Ylirpialated problems and to handle his own income in a more satby the ordinary layman. They Amer!. situation. this meet To m,ekplain not only the underlying isfactory way. Banks, once thought aloof from the ean bankers have undertaken a Trincipleso but the direct applies,. their mass At of education. erage citizen, have begun to stress their friendly atti tiomt to problems of national and job ff. are earner. own having the tilde toward International import and to the expense they wage ' nancial experts tour the nation problems of the man making $150 of btudnesa, yet the banks by and address public gathering, to month. !fig and other similar fornur of this what their very nature are best aide to explain precisely The result- - of Ws campaign financing long term payments iM are rear meet "finance' thie and salaried individre for the average end this attitude on the part of problem strange thing they si is being largely assumed by offering to do so more and more to explain how the hanks' open Our bankers is bound to produce as time go ts on. Banks have ail ate. the Principles wtdch they he banks, While there are many a different relationship between ot the necesaary machinery for must inevitably follow if they-arthe banker and the general pub. very legitimate finance comp& RT.' set succeed. The experts flies which are handlimrthe bust., to Ho. handling such loan already nubile will de.nese in an efficient and praise. the in know to are men and able do who the not rtve more benefit from the bankup job merely but finance. of worthy manner and the banks the most effitlent matinee, to the will use them institutions. high mysteries ing are not trying to run them out benefit et ail concerned, often men who are trained lecturer and their facilities intelligently a or-all , - , I f, d - ' . e - , TREASURE ISLATID, Ftimcisco BaymHave you mete heard ah thrcUtnt tootht Th. American Dental Aimea. tloti, cooperating 'with the California State organization, will show you one as a feature ex. hibit at the 1939 Golden Gate In ternational Exposition. in the Hail of Science. The 'talking tooth,' am the ex, titbit a called, is electrically each moveutent telling chapter of the story of tooth de OSP MO Eiri eit 0.01010 cay. Another feature will be an exhibit showing 100 years of dental progress, "before and after" on the teeth of primitive people who have been to the diet of whits men, also will be shown. Tooth straightening, care of the teeth of children, facial beau- ty, the affect of teeth on healt h are other exhibits being prepar- ed. s' "ex-Putt- crets conterning the latest developments in the war on cancer and other malignant diseases. according to University officials. This policy mcdces it desirable and will be better able to direct its own political destinies from. the financial point of view because it will understand the problems on which it is voting. The banker of tomorrow will be actually. very much like the banker of today or of yesterday. But in the eyes or the public the banker of tomorrow win be quite a different being. because he vrtil be understood and be in closer touch with the average man than ever before. Such, a situation can ortly be of real value in a nation vrhich was founded and has grown on precisely these same democratic IF principles. Yoz 50 7cz I ri-- 6 C17.1 1111.1 and tarc--W- oe iTy t-- -t 11'1.3 mead. With branches at Boise. Blackfoot, Emmett, Gooding, Halley, Idaho Fells, Jerome, Mentoollor, Moen., foie Home, Non's. Payette, Pocatello,- - Preston, Shoshone. -- 1 bt,-4,w-osi - rg 9!"10 C kirk& i Sarin 1060 ,w,- 4 3T Ezcz:rrit National Association With branches ot Ogden, Logan, Provo, filoghom, Morro, Richmond, Pork City. Torrid. , Tr, IfIPPOT1 Salt Lake City ft"r FEDERAL r 11..4 4,1 - ' I r P 0 RAT I 0 PI tr.mor,"..rry Iv mil I Us. Iwo. Rock Springi,,Wyotaing DEPOSIT' ::111SURANCE, -- CO t tot .'.!!5 ,vn,.; that com, this institution has served investors of the intermowitcdn region. a happy and prosperous one. FE:311 , . our efforts to provide the best facilities and service available to aid them in making the New Year ,"eil Lot pcmies seeking new capital should agree .to furnish its stockholders with a free cmd open market and thus create confidence on the part of Investors. . Ofi Solt Lake City With branches at Sugerhowse 4NSO public inspection. To all our loyal customers and friends we extend best wishes for a Merry Christmas and pledge anew 1. ".:11 Registered as a National Exchge since 1934, complying with the rules and r,gulations of the Securities & change Comraistdon, investors realize that their interests are fully protected In all trcmsactions. The official records of di listed companies are avcdlable to !1 rxri-7- tat rip 4110611116.10111lial 's iftk ,1 Salt Laho r -, 0.0 . of hivestors In the'faiure of the minlig inclustri Is -shown TDio: tiiiiint;reasing , , , quhles that taro coatiimally receive& At S. F. Expedition Likes 'Ent, Too - , Air Will , u the are no,- reetrictions mope and method of tho away eaught "Students may treat. the ettbrct In its gensrid aspects- or concentrate on tome special phas lut said-- !Tanen, may deal with ono ov more of the econetn., le cc social factors involved. pre, em proposals- - for changes in the technique ,of , the business, or 'consider phaseteof the retrulan17 measureeof Tenent.,iesre' ro Rollo Robot immartzt, caurrimi hops that maul of the cmitribtiLions will be worthy of publication in Investment, Banking, the and journal. of in periodicals of more general', interest, an& in that way; ad, vance on. of the more important aectives ofr the Association." I Francis F. Patton; A, Ct.,Beck, ways been an educationed one. to extend knowledge of the nature and purpose of the business not only among people in the buM, num but: also, and more partici. Co, Chicago, chalmtan of the Education CoinmflteeOt thrs, ularlYt to the general public,. As part of Its extended program LAisociation,..,explainecl that them to the coming year. the Educe. non Ccannuttee- - of the Angelatlen is sponsoring ttte faSay COW Witt to.stimulate Internet In the subject on the part of thin tni portent eminent of, our, poptga. tion massaged by college nee flot Irq! rot, dergraduates. lt is naturally, the ) nu Association lug long reh ognized the imPortame." mid - nnounce , end public of th significance of the investment banking function in the Americas economy. Aw, cordingv one of the chief pun poses of the AmociatIon has al, 1S3S. and will he Judged by distinguished Jury of Awards made up od the follow. lag Kenneth C. Hogat tt. presidents The Wall Street Journal. New York N. T.; Jamie M. !Arid dein. Harvard Law School. Cambridge. Siam; Harold O. Maui-Th- e ton. prosscient. The Brookinp stitution, Washington. D. C. Rob. ert 0. Sproul, presideM, Univw . sity of California. Berkeley., Calif.: Robert R. Wood, press. dent. Sears Roebuck alt0 Co... JUIY Ohms. U rnvestnzen rssay Conies l ' Bakers' Ammunoement of details of A. Lowy Awards. which INN established by th Invest. Association, of mint America st iterecent convention at Whit. Sultibwr Springs. visa made today by Jess C. Witter, Dean Witter di Co.. San Prime's- as. preaident of the Association. competition. which will be open to undergraduates (met or women) in American colleges end unhsrlitiee. offers three cash prizes of S300. lib and $50 for tbs best essays which. in the judgement of the Jury of Awards, wU contribute to a better pub- he understanding of the business of Investment banking. Papers are to be submitted by 51 at considerable paving to the rl buyer. Ildeeetioo Needed t Perhaps the biggest and most Important lob that the banker of Wier and of tomorrow Is doing for ths average man. however. le not in tho field of actual finant zi inir at all but In that of edura - In the popular Melodramas of the middle of the last century. the ere of "tinder Times Cats of in' the standard the' banker- - was aportrayal cold. hard DECEVIZI :ress ill 'Serrkes ' , N.Wf.,L,ot..fai;La |