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Show Carbon Ccunttj Business Review 4 -- November 21, 1995 1995 Tourism marketing focus What is and who is the Travel Bureau. Many are confused . Some believe the Carbon County Travel Bureau makes arrangements for trips around the world, quote air fares or arrange hotel accommodations. We are not a travel agency. Our purpose and bus- iness is to promote our local attractions to the outside world. Tourism marketing and infrastructure dollars are primarily focused to i mport new dollars, create new jobs and to expand this part of our local economy. With not having the advantage of huge budgets it is a challenge to create new visitations and jobs, but we work within our budget, wisely and effectively and take every opportunity to acquire more dollars through grants and other to a certain level. Currently we have applied with Emery County for 100,000 regional brochures showcasing Castle Country and other information including hotel accommodations, restaurants, guide services, events and attractions. The two counties have also purchased advertising in Trailer Life Campground RV Park and Services Directory. This is the official directory of the Good Sam Club with over 1,700,000 active members. A radio campaign was also purchased in the Wasatch Front area with three of the top rated stations inviting listeners across the state to our annual Christmas Festivals, including the Electric Light Parade and the Gift of the Magi play on Dec. 8 and 9. In this same buy we targeted the snowmobiling en- means. thusiast and listed the Utah offers a matching fund program. For every dollar the bureau spends Utah will match us one to one up to Joes Valley. For the 1996 tourist season a new Museum Bro- - groomed trails from Scofield (Continued on Page 13) Layne Miller and Kathy Hanna discuss funding programs. CARBON COUNTY TRAVEL BUREAU &ntu)diuirujf the tcautif atea to tuwete'iA jkcm aiound tfie wckld Bringing tourist facilities to i ORV Enthusiasts taking toaotmi the mindb of the touUbfa foe Canyon Developing a world-clas- s travel system for Hikers, Bikers, Horseback Riders & fyfa Nine-Mil- e to Nine-Mil- e Canyon Carbon Country Club Golf Course Desert Wave Pool College of Eastern Utah Utah Prehistoric Museum Western Mining and Railroad Museum Scofield Reservoir Located in the Zion Bank building 700 East 100 North, Price 9 or 637-300- |