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Show Page 36 - THE HERALD, Provo, Utah, Thursday, December 3, 1987 il If f w V ( i feiliafaaa Brimr a i tmt'P XI I I Bimti&ilt'W .r KtSMHt-jiKf- We admit l ) ) fi. lin n iiwht.h -- , i,m,i imnniiiw V v o n n k il vEljr n ) mirfrrJ"fl -i- X f P I I If II 3 I If S p ll nil fell K ue..taj8,'",!i v i i LbhkmJI Iii.i ''v f r Timl p-- fcTrerrnnl ) (fer vVr;i v H$ X it Advertising has a tremendous impact on prices. But you may be surprised by what kind of impact In addition to being informative, educational and sometimes entertaining, advertising can actually lower prices. It works life this: Advertising spurs competition which holds down prices. And since advertising also creates a mass market for products, it can bring down the cost of producing each product, a savings that can be passed on to consumers. Moreover, competition created byadvertising provides an incentive for manufacturers to produce new and better products. but it Can alSO i help yOU aVOld lemOnS. J 41 ' A!I0TKR WORD FOR FREEDOM OF CHOiCE. AmaicanAssodarionofAdvertisingAgencies |