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Show Coluffibus?!!ionsnaTnedfor the Great D iscoverer, but it cant i make the Great Discovery. Ifdoesn't have ; MJB Coffee. It's not that the citizens of Ohio's capital arc lacking in ingenuity. It's just that the founding fathers of J jL V, Columbus, like the onginal Christopher, simply didn't go far enough West. If he'd sailed another thousand miles, he'd have 'i'.-r-'z--T g J. discovered the maunland in 142. And tf The Founders had kept : vi ir miles, their ca would lor tftgo- - have dif flivered the firct coffee in the erwintrv. sarea &ry t ty'1-- ! . tory. The MJ B people sdpply only ' Mk.va c . 'rum us - l-- Vest, because they insist on quality rat ' quantity. That's whylhey'vo been famous ffr53 fee in San Francisco smceWStJl. A4d.Jtney 5f t( one bit when the great po pular. They set out to they did. They built a brand conie; didt change tljeir atft;jtde jjl WUH, OUIHI, ""!,! makelktigjTiche in B&w;cbffee conee ever. Ana pjntirighftftie heart of t I 5 i enables them to maKe M JB Instant Coffee fresh right wVLre it's grown, f MIB is fthe Only major brafid : made fresh where it's grown. Tjpat gives it extra rihess richness you can taste; country coffee-growi- ng The MJB people" ciit Maf,(Nicaraguarr jm'N ; tf:&y.7l-- . Discover new to M JBTerntory. If so, the M JB V people offer you this special cpupst).1 It will enable you to make the Grt Instant Coffee Discovery, and save 10c. (If you've K2 and save already discovered MJB Instant Coffee, go on and use the coupon anyhow. Consider it a Columbus Day present In advance.) mwmm sSQSIr i, 'Richness! 'Because it is but only for The West. Now, it may be that you're . , Jl.iiv.'.". . Ten Gents! i 1. iitir yw 401 |