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Show He's a two-legge- pest, d most bothersome Summertime, who befouls the natural beauty of our land. in Until 10 o'clock on a certain Duncan Wright had June morning, never committed a crime. On this particular day, he and his wife, June, and their two children were driving along a highway admiring the national forest through which they were passing. They were on vacation. Unconsciously, Wright flipped a burning cigarette out the window. Next morning, 200 miles farther west, they read about it while eating breakfast: "Thousand Acres of Timber Destroyed by Fire," the headline said. The story described the location and speculated that the blaze had probably been started by a careless smoker. "Why, we came through there yester day!" Mrs. Wright exclaimed. "What a shame." "Yeah," her husband echoed. "People should be more careful." It would have been hard to convince Mr. Wright that his litterbug habit was responsible for the disaster. Usually a litterbug's antics are not so costly individually, that is. Collectively, the annual cost to the nation is enormous. For example, we spend more than $50 million annually just to keep our highways clean. Forest fires last year destroyed more than 8 million acres of timber and almost 95 percent of these fires were man -- caused. Even the beauty of our national parks is constantly menaced by thoughtless blithely tosses his trash out the car window is only trying to keep his car clean, and most motorists are moving at such a fast clip they couldn't see what happens to their garbage even if they were so inclined! The hum of wheels on our national highways will soon reach a crescendo again as Summer vacationers take to the open road. There will be standing-rooonly in play areas everywhere. It will be the season for the colorful tissue bushes to begin blooming. Rangers will be lowered over ledges of the Grand Canyon to retrieve empty beer cans. The cleanup squad at Yellowstone will busy themselves fishing tires and towels out of spewing geysers. citizens. Yellowstone National Park spends $400 a day to clean up after some "nature lovers." Just what is a litterbug? An irate Arizona Game and Fish Department offers this definition: "A litterbug is a common animal which travels about the countryside, often at high speeds, and attempts to distribute paper cups, beer cans, and other quaint forms of decoration evenly and thoroughly on all bushes, trees, and rocks wherever it travels." Ironically, litterbugging is a practice deplored by practically everyone. Why, then, do people persist in it? Mostly it's because a person who two-legg- ed m Taste is what counts! And Luckies are the smoked! ever cigarette you best-tastin-g J IMfllt' Ml fi l'IH I' t 0 b , , XA r ( I 'u m ' f I. C7; VI f 6 THERE'S NOTHING LIKE ITI Only a Lucky could taste so good! For this Is the g tobacco that's TOASTED taste of fine tobacco light, wonderfully to taste even better . . . cleaner, fresher, smoother. So follow through: light up a cigarette you ever smoked! Lucky. You'll say it's the 7M. ..I f Mil , ' 111 ' L v" r": - I ,r I I ri I - v- i3 good-tastin- best-tasti- ng CIGARETTES ILUJCKJIIES TTASTTE IB IE IT TIE Hi "IT'S TOASTED' TO TASTE BETTER... CLEAN ER, FRESHER, SMOOTHER ! COm., THE AMERICAN TOBACCO COMPANY |