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Show Saturday, January 24, 1998 The Park Record A-1 5 ICEUSA is bullish on the recreation market Continued from A-1 3 Huffman says that warranty returns have been at one percent or less throughout the past five years. "We want to be known for our quality products," he said. "We make them the best way we know how and we stand behind them." Huffman's company, parf of Coyote Sports, Inc. (NASDAQ: COYT), takes advantage of aerospace manufacturing capacity capac-ity in the San Diego, Calif., area. That's where the shafts for the poles are made for ICE, and where Coyote's other companies-Reynolds companies-Reynolds Bicycle and Apollo Golf get their materials for bike components and golf club shafts. ICEUSA poles are currently carried by about 450 retailers across the U.S., Huffman said. He attributed much of the company's success to the specialty ski shops. "Jans, Cole Sports, Destination Sports they were all early supporters of the concept, as were true skiers' shops," he said. "The people who concentrated on skiing were quick to carry our poles. Their support really built our business." ICEUSA is expanding its product line with innovative products, Huffman said. Already in the line or coming soon are the only all-carbon-graphite telescopic crosscountry cross-country ski poles, helmets and snowshoes which use the carbon graphite materials for their frames. The helmets are approved by the U.S. Department of Transportation, rare in - a recreational ski helmet. DOT approval measured by the results of an impact-resistance impact-resistance test usually requires heavy construction, construc-tion, Huffman explained, much like a motorcyclist's helmet which often weighs four or five times as much as a ski helmet. "The helmet design is entirely our own, and again takes advantage of aerospace aero-space engineering to achieve light weight and strength in construction," he said. The model he showed included front-and-rear vents for cooling during dur-ing warmer spring skiing weather, helping curtail one Kjm Huffman, president and of the chief complaints about ski helmets. Huffman said he is bull- Huffman noted. "And I believe the Baby Boom generation gener-ation is now getting the time and the money to take their families out for recreation." "I have three kids of my own, and they're all enjoying winter sports. Whether they ski or snowboard is their choice; I'm all for whatever they choose to do." Huffman started in the ski industry more than 20 years ago. He worked at the wholesale whole-sale level for Salomon North America, was a salesman for Marker USA's bindings, sold boats and water skis for Coleman, and was the Kastle bruce lbmsipark record Skis product manager. Over the years, I ve done it nil T nm ctill Atilnn it nil co-owner of ICE'USA, decid- Z 1 V 6 ' but for my own company, he ed six years ago that the said ish on the winter sports time was ripe in the market "I am always looking for market. for imseale ski Doles. The ways to expand the company," poles are now ne sa.10' snowin8 tne compa- carried in more than 450 'oA Do;. Tha , ' retail outlets. 'I not tUa nnnnrtiinlii .- 6v.i v,Ftv.lu.itj iv, company s across the country, and I've been skiing for 45 years. I've noticed the parking lots of the Deer Valleys, the Steamboats, the Vails seem to be fuller than ever," he said. "I just have to believe that more people are taking advantage of the opportunities." "Snowboarding has helped the industry, and shaped skis have helped the industry," called Rapid Wear. The line includes face guards, shin and arm guards, slalom guards and back belts. Huffman indicated that ICE'USA will unveil a number of new products, both at next week's On-Snow Ski Industries Association show at Solitude and at March's Las Vegas ski show. Corporations mine for Nagano Olympic gold by Yuri Kageyama ASSOCIATED PRESS WRITER TOKYO (AP) In its battle against Fuji Photo Film for the Japanese market, Eastman Kodak Co. has long played the underdog. But when the Olympics come to Fuji's home turf next month, Kodak will have the Nagano stage all to itself. Going for the advertising gold at the Olympics is an extremely expensive game. But corporations like Kodak and Coca-Cola Co. that have joined the exclusive sponsorship sponsor-ship club for Nagano say it's a mul-timillion mul-timillion dollar challenge they can't resist. Kodak sponsorship means rival Marker unveiling its new snowboarding products Continued from A-1 3 ning January 25, 1998. In the United States, Marker's hardgoods representatives will sell and service ser-vice the new snowboard line and Marker's apparel representatives will sell and service Marker Boardware. At the March 1998 S.I.A. .Show in Las Vegas, iis Marker's snowboard, line, jvill ..b.s, presented together with Marker's -alpine binding collection in Booth 4391, and Marker Boardware will be presented in Marker's apparel Booth 4381, both in the South Hall. Internationally, Marker's snowboard snow-board products will be distributed through its subsidiaries Marker Germany, Marker Austria, Marker Canada and Marker Japan and through Marker's distributor network net-work in other countries. Marker's President and Chief Executive Officer, Hank Tauber commented, "The introduction of Marker branded snowboard products prod-ucts represents a significant step in our continuing commitment to the snowboard industry. We look forward for-ward to providing riders with inno vative, advanced products and we will strive to be a reliable and profitable prof-itable partner with our retail customers." cus-tomers." Marker snowboards will be produced pro-duced at the Company's snowboard snow-board production facility in Salt Lake City, Utah, which was completed com-pleted in late 1996. The new facility facil-ity houses the Company's state-of-the-art research and development Snowboard Technology Center and is located near the Wasatch mountains, which provide excellent excel-lent on-snow testing of new products. prod-ucts. Developing and producing snowboards in-house enables Marker to control and protect the development of its proprietary technology and assures the highest level of product quality. Marker's new snowboard collection col-lection replaces the DNR Technologies line which was distributed dis-tributed in 1997. Marker International, through its subsidiaries in the United States,; jt Germany, . . k Japan, x Swjj&irlaiMk Austria arid; anacla, is a leading designer, manufacturer and marketer of alpine ski bindings, bind-ings, snowboards and related products and designs, distributes and markets outerwear, luggage and gloves. Fuji will be locked out of any marketing mar-keting using the Olympic name, five-ring emblem or other motif associated with the games. And Kodak hopes the visibility it gains during the Feb. 7-22 games will help boost its fledgling status in Japan, where Kodak controls a mere 10 percent of the film market, in contrast to its near-70 percent domination of the U.S. market. Kodak has long claimed that the Japanese market is fixed. But it lost a major trade battle last month, when the World Trade Organization rejected U.S. claims that Fuji had conspired with the Japanese government to keep Kodak products out. Kodak is counting on the Olympics' all-gold image for the edge it needs in Japan's tough market. mar-ket. Kodak officials say the company's compa-ny's Olympic campaign, including setting up dozens of retail outlets in the Nagano area, has already boosted sales there. "We just see an extraordinary i amount of value from beginning to - endsaid XDari- Oustin, Kodak's 'chief marketing officer, in a telephone tele-phone interview from headquar ters in Rochester, New York. Kodak is one of 11 companies called the Olympics' "worldwide partners" that have pledged about $40 million for a set of one summer and one winter games in exchange for global marketing latching on the Olympics. All donated products prod-ucts and services are calculated as part of the payment package. A more limited 2 billion yen ($15 million) "gold sponsor" deal covers only the Japanese market for the Nagano Games. Toyota Motor Corp., one of the gold sponsors, will show off its technology by providing 1,500 vehicles, including electric and other clean cars, to shuttle athletes and Olympic officials. Other Japanese companies are official suppliers. In return for a donation of bread for the athletes, Yamazaki bread sold in Japan gets to carry the Snowlets Olympic mascots mas-cots on the packaging. Marketing experts say the games are a powerful way to enhance a brand image with even more widespread appeal""thati endorsements" of individual athletes. ( Executive 'LgAME J Having Nightmares about your Phone System? Rest easy at the Executive Suite, where you can get a phone number the day you get your office. (435)655-9696 www.crmg.com mmmm mi Featheredge Adjustable Firmness Mattress Customized Sleeping Comfort at the touch of a button Craig Reece, CRS GREAT CURB APPEAL First impressions are important, especially when your home in the Park City area is on the market. Prospective buyers are strongly influenced by what they see as they drive up in front of your house. Before your home goes on the market, ask your Realtor what steps you should take to maximize your home's curb appeal. If your home is on the market during the summer months, be sure your yard is neatly mowed and trimmed. An investment in flowers, shrubs or mulch might also be in order at that time of year. Any peeling paint should be scraped and repainted, and bikes or toys should be removed from the yard. When prospective buyers drive up to a house with a 'shaggy' exterior, they tend to assume that the interior may need work as well, and they may not even want to take a look at the house. The time and money you spend improving your home's appearance is well-spent and can help bring top dollar for your home. For rock solid advice on buying or selling real estate, call Craig Reece at 801-647-8017 or toll free at 1-800-553-4666. Craig has been a full time Park City resident since 1973 and a full-time real estate agent since 1978. (801) 647-8017 (801) 649-7171 (800) 553-4666 Prudential Cabman Raal Eatata Saddlevtew Office Park 2200 Park Avenue, Bldg B Park City , UT 84060 (800) 553-4666 (801) 649-7171 The Prudential and art registered service marks of The Prudential Insurance Company 4f America. Equal housing opportunity. Each company independently owned and operated, Only Our Name t t t 1 hr( n 11 . Is Hard lo owalk Our name may be hard to understand, but notour food. Because we serve ;h only the freshest ingredients. From sandwiches and pizzas made with our famous Baked Fresh Daily bread. . EHfSi (schtotzshtfs Deli) Take our food v seriously. Not our name. Funny Name. Serious Sandwich! 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