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Show Park City News Thursday, February 17, 1983 Page A 1 1 Winter radiothon KPCW fundraiser goes over the top dip by Jeff Howrey KPCW's week-long winter fundraising drive of a few days ago was an unqualified success, according to the radio station's general manager man-ager Blair Feulner. He says that he and the station's mostly volunteer staff are both relieved and elated. Throughout the fundraising fundrais-ing week, Feulner kept his eye on the KPCW contribution contribu-tion toteboard like an expectant expec-tant father pacing the waiting wait-ing room. He finally got the delivery he wanted. Contributionswhich Con-tributionswhich picked up noticeably as the week came to a close eventually topped the $17,000 mark, a full $5,000 above the station's goal. "We're ecstatic," commented com-mented Feulner in the aftermath after-math of the semi-annual fundraiser. "In real terms, this is the most successful fundraiser we've had in the two-year history of the station. A couple of times there has been a bit more money pledged. Last August, for instance, we topped the $18,000 mark. But that figure is misleading because a hefty chunk of the money that time came from big donations from the ski areas. We didn't have any big chunks like that this time. The $17,000 we raised came almost exclusively in the form of contributions of $100 or less. There were no huge donations. We had more than 300 individual donors this time; fully a hundred more people gave money than during any previous fundraiser." fund-raiser." Feulner says this shows that the station is reaching average citizens and they are excited enough about the station to chip in to help keep it running. "The large number of people who took the time to call in and pledge whatever they could afford indicates that KPCW has a wide base of community support," notes Feulner. "It shows that our audience is growing and that, even with the pinch of the national recession upon us, people still feel that the station is important enough to contribute money to. , "To a great extent, our fundraisers are simply re-ferendums re-ferendums on the station and the job we're doing here," says Feulner. "Judging by the response we got this time, we must be doing something right. It's a real high for the staff to see this kind of community support. As I said previously, in terms of the number of individuals who called in pledges, it's far and away the most response we've ever had." Feulner theorizes that there are several contributing contribut-ing factors in Parkites' growing support of the station. "I think that a prime reason we're getting good reaction from the community commun-ity is that the station is simply sounding much better in the last six months," he observes. "It reflects a growing professionalism on the part of our volunteer staff of broadcasters. Plus, the quality of our signal itself is now better with the recent implementation of our new transmitter." Feulner also thinks that donors like the fact that they get a voice in KPCW's programming policies via the survey which each donor fills out when he sends in his pledge. The survey asks for information regarding what types of music and programming program-ming they would like to hear in given time slots. Through such data gathering, Feulner and his colleagues at KPCW determine, for instance, how much classical music and jazz they'll play during daytime broadcasts and how many hours per night will be devoted to rock 'n'roll. "On the basis of the survey results we received during our last fundraiser in August," Au-gust," says Feulner, "we made some fairly substantial substan-tial revisions in our programming pro-gramming policies which, as I think the results of the most recent pledge week indicate, people have generally responded re-sponded to favorably." Feulner Feul-ner notes that new results from this pledge's survey will be tabulated in about two months and further revisions of station policy may result. Feulner also admits that the excellent crop of prizes donors received for their money were also a contributing contribut-ing factor in the outpouring of community support. "The premiums donated by local businesses were great," he says. "The Deer Valley day passes, which donors of $30 received, were the best premiums we've ever had. KPCW owes a big thank you to John Miiller and the other folks at Deer Valley who contributed the passes. "For the most part, all the premiums and prizes for our contests like "Name that Tune' were donated by local merchants. Among those who especially deserve a who go into making something some-thing like this a success," he says. "We had lots of people come in and volunteer their time answering phones. We really appreciate people's support. "Of the 30 or so community stations like this in the country, KPCW is the only one who gets this kind of widespread community support. sup-port. We're taking out a full-page ad in both papers to thank everybody." As to where the money KPCW receives winds up, Stuff like paying the phone bill." KPCW's budget apparently apparent-ly could see some healthy expansion in the near future, according to Feulner, in the form of a federal grant which the station is applying for. "It was critical that this fundraiser evoke a substantial substan-tial response from the community com-munity because it puts us in a much better position to qualify for a greant from the Corporation for Public Broadcasting (CPB) in Octo- had to submit don't go to waste. We filed that four months ago and we've been notified that we meet the criteria. In the next few days somebody will be coming from Washington, D.C. to check up on us in person and one of the strongest arguments argu-ments we'll be able to present will be the response we just got on our fundraising fundrais-ing week. "But it's no sure thing that we'll receive the grant. The qualifications and criteria are tough. If we do get a CPB grant, we'll be the smallest station in the country ever to do so." 1"! 0 r .no- W W AU" A tWS- .nil' ,6 To a great extent, our fundraisers are simply referendums on the station and the job we're doing here. Judging by the response re-sponse we got this time, we must be doing something right. 99 Station Manager Blair Feulner word of praise are Tim Mertens at Mountain Saviour Sav-iour who supplied the goggles gog-gles and sunglasses, Mary Doughty at Family Jewels for the necklaces, and Tom and Linda Barrett with the Dairy Queen. It's a total town effort. Almost every merchant in town kicked in prizes." Feulner points out that there were lots of other locals who donated time and service to the cause. "There are lots of people Feulner says, "Our annual operating budget at this point is about $80,000. The money we get from our semiannual pledge drives is important because it accounts ac-counts for about half of our annual operating costs. (The other half comes from station sta-tion underwriters, usually local merchants, who pay to sponsor an hour of programming program-ming for which they receive brief plugs.) The pledge money goes towards everyday every-day operating expenses. ber," the station director explains. "We needed to show them that we do have a high level of support among the populace. It could mean a grant of aobut $25,000 for us in October. "We applied for the grant a while ago and we're in the midst of our qualifying year now. 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