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Show Anvil chorus Campus politics: the name's the thing while it is not to be denied, is cnly secondary. Important factors fac-tors to be considered are whether or not the name is common, how many syllables it has, and whether wheth-er or not it rolls off the tongue easily. No instruction is needed here. If the candidate does remember that the name is the thing, he will get that much more mileage out of his campaign and sail through the election confident and happy theat he will win with ease. If he doesn't, he'll emerge the typical nervous wreck of the political po-litical hurricane, having been tossed from mouth to mouth in a derisive way. political machines. These are the candidates who, even though they would have all of fraternity row behind them, must get out and shake hands. More recently, however, the private schools and some state universities have taken a swing toward intelleetualism. Here, it is possible for a candidate who would have a weak nickname to push ahead by using his complete given giv-en name, as in the case of Lawrence, Law-rence, Charles, Richard, Michael, Jonathon and William. Lawrence will be elected before Larry will at these schools and any voter here wouldn't be caught dead passing over a Richard or Simon for anyone named Steve. If a school is possessed by this pseudo-academic feeling, the can-didate can-didate must determine whether or not his name will be useable in its formal or informal form. If the school still remembers cheering cheer-ing for Jack Oakie as he charged through the Big Rival's defense, thereby saving the honor of 0 1 d Ivy (and Richard Arlen), odds are that the more intellectual form will not go over. But if Ramparts and Atlantic are common com-mon fare, stay away from those nicknames. There are, of course, ringers that flash brightly for a moment and then disappear. The demand for fiery personalities in student governments made any election a hey-day for candidates named O'Shaughnessy or Gallagher in the late 1960's. The more Irish the candidate was (in name and tactic tac-tic witness the case of Sumner O'Feil, Pamona, 1965), the greater great-er chance he had of being elected. Full names were fine here "Th' name's Michael O'Neil, but to you, it's yur friend, Mike." There are, of course, neutral names with which a candidate is neither helped or harmed, some of which include Glen, Paul, Bob and Ed. Watch out if your name is Wendell, Bruce, Sam, Jake or Al. At the "rah-rah" schools, Wesley, Wes-ley, Francis and Lester can be cut to Wes, Frank and Les and used to better advantage. Sid and Stan work well with the Irish rule mentioned above (but only if Stan's full name is Stanford if it's Stanley, forget it!). There are other ways to overcome the name handicap but they require much more time. Some candidates have taken a common name, such as Robert, bypassed the common nickname (Bob) and employed a not-so-com-mon derivation, such as Rob. Others, Oth-ers, in an even worse way with names such as Oscar, Herschcl or Willard, go over either by converting con-verting completely to initials (P. 0. Benson) or to initialing their first name and emphasizing the more workable middle name (J. Paul Getty). While it has never been a disaster dis-aster to have an unusual name, it has taken a great deal of effort to overcome names connected with religious and ethnic movements, national politicians or locally well-known well-known killers. Some names are creeping up in prominence; yesterday, yes-terday, they wouldn't have had a prayer but today they have a better bet-ter than average chance. Brian, Simon, Kent and Wayne are examples. ex-amples. Moving in the opposite direction are the names Jack, Gifford, Sam and Joe. With women there is no common denominator in names just a number of don'ts. If a reputation of a female candidate any female fe-male candidate indicates that she will appeal to guys, morally or immorally, the resulting female backlash will offset any gain she can make in the male segment. (Witness the classic case of Vicky Drake, the Stanford coed moonlighting moon-lighting as a topless dancer, who ran for office by distributing a photo of herself posed naked. Female Fe-male backlash accounts for the failure of many good-looking girls to make it into studentbody office. off-ice. It is here that pull for a girl, whether it be in her sorority or dorm organization, comes in handy. han-dy. The more influence and backing back-ing she has, the better chance she has of getting her vindictive sisters off her back. As for the name, any sounding exciting (Sue, Kathy or Vicky) should go with an exciting personality. per-sonality. Marilyn carries connota-tions connota-tions of sex and, unless the candidate candi-date has the face of a doorknob, she should prepare for female backlash. Linda, Ann, and Margaret Mar-garet are all names that hint at dark, brooding personalities backed back-ed up by intelligence. Names to stay away from include in-clude Teresa (make it Terry), Angela, An-gela, Connie and Patsy (unless the voters are all women; Patsy and Connie then become all-right, as does Coleen.). Neutral names include Carol (never, never Caroline!), Joan and Jan. Girls with names that do not qualify as "all-right" are seldom able to exercise the alternate route of using initials, as no one, but no one, will vote for a girl who sounds like a businessman when you say her name. The significance of last names, BY NICK SNOW In all areas of student endeavor, here is no one single constant. Even in student governments across the country, different factors fac-tors must be taken into consideration considera-tion to assure success in a campaign cam-paign for political office. That's why the first rule of playing the Political Name Game - the game guaranteed to boost even the lowliest frat brat into 0(jiCe is the same as the first rule of all traveling salesmen: "Know your sales area and then formulate the proper pitch." What mil work at one university will not necessarily go over at another, an-other, so pay close attention to the signs indicating which name mil win its candidate an election. Because the name is the thing! Many aspirants to political office off-ice enter the race under (he handicap han-dicap of a poor name, but the mistake most make is that they do not use their name to its complete com-plete advantage. "Name," now, does not mean reputation or credentials. cre-dentials. Its meaning, in this arti-cle, arti-cle, is literal: We speak now of the monicker placed on the body : at birth so the body may be more easily identified. No one will deny that a per-, per-, son's name should be drilled into the voters' minds as often as possible. pos-sible. The means by which this is done vary from candidate to candidate and, while method is ! important, it will not win an election elec-tion if a person's name does not have appeal. I What are the voters looking for r in a political candidate? They're t looking for someone they can i like the candidate with the most r believable pitch and the mcst unusually un-usually honest and friendly per-' per-' sonality. At smaller schools, this ' alone can get a candidate elected, 1 but at the larger universities, ex-posure ex-posure is limited and any voter's lf knowledge of a candidate is ob-' ob-' tained through his written plat-it- lorm (which very few people o( read), his posters, and his name i en the ballot. jc The number of voters entering s the voting booth who are not ac-r ac-r quainted with the candidates' plat- ferms or the issues involved is . staggering. It is here, as the vot- goes down the list of candi-t" candi-t" lates, that the name plays its !! nost important role. 3 H the candidate is running for tudentbody president, he must fst determine what kind of a iame his predecessors had (an-iiii (an-iiii her cardinal rule of politics: be bad. tositive). At most state univer-0 univer-0 Sties, strong Anglo-Saxon names ,r(! ire most popular. Start with a j,,, lood first name like John, Jeff )r lr Steve. Each of these names ' ' u8gests a tower of strength, a 'ilar upon which the students w lean, yet each simultaneously "its tehat, though they must be js1 Mat leaders, these men are more hot tan willing to sit down over a it- :e with the voter and speak ,f "nestly. (Ji' ,irn, Pete and Dave are good s(11 wnds, but pity the candidate , amed Charles, Gordon or Leon- '& (and any derivatives). These re the men who must use their ' Jll resources (pull) to get elected, c 'tee are the architects of the |