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Show Paul D. Beatty j. Average Treatment ti Consider the average if you will. EDUCATION, politics, entertainment enter-tainment and now art, insur- ance rates and newspapers are d e t e rmined by and directed against the average av-erage man. The average -man world, under consideration, is governed by the metaphor and its p h i I o s ophical lllet . ill Mr. Beatty f o u n d a tion is that "like" is a conjunction. The latest work completed in the science of averages at the University is a four year study of the average newspaper reader conducted by the Department De-partment of Computational Science, Sci-ence, which now occupies the old horticultural pansy house. THEIR MO was to pre-code the computer with the widest range of human characteristics permitted in our culture, which P5 S didn't take forever, and then 0 dump in all of the newspapers N1" which have been published in USsr0r this region in the past four V years and discover which char- n 0 acteristics the news content singled out as its target. tfSAT1 That is all to say that the je Mid-average Mid-average newspaper reader was jt apPrc determined by the average newspaper content. HERE ARE the results as J unleashed: ff I The average newspaper ul reader is 44 years of age and ' a graduate of the seventh grade, "magna cum dropout." In three years of his schooling every- 1 thing he studied was prefixed 'fS t by a terse bold triplet which 9 r had nothing to do with the af- tfTi 1 fixed article. i Son THE READER starts 7.2 ' ,K books a year and reads only li HU-the HU-the first paragraph of each !held f chapter. 3 He likes his traffic snarled, J,tppU his tornadoes ripping, his lost i by B kids found by tough cops who 4,irmSK grubby them up with soft ice 5ii cream and, though an egalitar- Memb ian at heart, he has a vicarious " delail mania for aristocrats at High irs J Tea, or in this region that is ,tin High Postum. ipni. in THE TARGET is capable of reading agate (a tiny type of .;resen type) when it is in terspersed f with $ signs. He has a ready a l vocabulary of 3,000 words. -uWing He is a sesquipedaliaphobe :,ion, THE PROJECT was com pleted under the direction of . Dr. D. E. Rang, E. D., who in- m structed, "A like project is at I the all go (there's just something some-thing about a scientist) to evaluate eval-uate the average TV viewer. The new project will be handled han-dled by a slightly smaller computer." com-puter." 1 |