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Show just tell tub mmi ( WIS WAWT" I HIRAM nt IUtfc" WALKfff fS ff s w ' News Want-Ads Get Results. RHEUHffllSM ACHES-EftlHS l Don't 'dose' yourself. Rub the aching ) part well with Musterole. Its great pain-relieving medication speeds fresh V blood to the painful area, bringing amazing relief. If pain is intense j buy Extra Strong Musterole. Sleep IN LUXURIANT COMFORT at Milford's Ultra-Modern Ultra-Modern Hotel. Service THAT'S ALWAYS COURTEOUS Steam Healed Rooms COMFORTABLE. SPRING-FILLED MATTRESSES Milford Hotel REASONABLE RATES DAY - WEEK or MONTH You are in the 2 ! Ccfe ' " " altfa$vd j fill ' Blended whiskey. 86 B .d,, . ,m C -.nrr I 9 "'"AM WALKER & SONS IMC I proof. 70 grain neutral ..a - ,mo.s I spirits. Hiram Walker & l"''' J Sons Inc., Peoria, 111. i?Mba$W TO HELP US FIGHT COMMUNIS! TO HELP VETERANS and white dang h TO MAKE UFELQMQ FRIEND! "What's this 'integration7 they're attacking you for?" ;: - , j i ! , a ? , 1 One Of the Complaints iAaf a certoin minority v j- s . f in this country is now making about big companies s ? " ; j like Standard Oil Company of California is that : v vf$-.h '- they practice "integration". This word is made to v? ! ; ; sound so evil that you may wonder what it means - v - ji J f as it's used in this case. r SV 1 5 The fact is that integration is common in x - - , iK i ' American businesses both 'arge and small. ' 70 0? vv , - """! I They use it as a natural part of their system of ' " s i It increasing efficiency, cutting costs and improving I - products. Integration doesn't make a good com- 1 - ' s 'kJn& I C ' pany 6ai. To understand integration at a glance, ri-..i, ,. SaX., , y,liiiilrff-'J look at this parallel: A fisherman takes his boat onto the ocean and When the fisherman cleans his own fish, he makes his catch. Standard discovers oil and brings has become an integrated business. So, too, it up out of the ground. If both then sell to some- Standard. Like him, we work to put the product body else the fisherman to a buyer at wharfside, into the form you want. We refine the crude oil and Standard to a buyer at the well there's no we produce turn it into gasoline, lubricants, integration. Suppose each takes the next step . . . chemicals. This is the practice of integration. If the fisherman now carries his cleaned catch And if the fisherman then sells his product to the market-place, he is further integrated, for through a store of his own, he completes his inte- he is now also in the transportation business . . . gration. Standard does it, too, through Company- as is Standard when we operate our own pipelines owned stations (about 1 in 7 stations where and tankers to carry oil from well to refinery, or Chevron gasolines are sold). Integration helps refined products to areas where they'll be used. companies do better for you and the nation. I'd Like to Know . . . Many people write to Standard asking pertinent questions about the Company. We answer all letters individually, but some points seem of general interest. We take this way of discussing them for everyone. If you have a question, we urge you to write in care of: "I'd Like to Know," 225 Bush Street, San Francisco 20. STANDARD OIL COMPANY OF CALIFORNIA plans ahead to serve you better PORK & BEANS o e in SEMI-SWEET CHOCOLATE O C Oflf" Pierce's, No. 2Vl can L IlMf 4 C CHIPS B?kei,s g qz I toF 69 PmZfEUR . 41c SYRUP C1E..... 42l OK'd SPAGHETTI -.. 2 for 25c fATQIIP IGA Ol ' PINEAPPLE oi WilOUr 14 oz ZJK Ukelele, 2 Slices - No 2H, can OlQ, VIENNA SAUSAGE Ol SARDINES re if IGA '4 s IN OIL 0 I0r 4C unsi v MAZOLA lmls 4? ; SUREJELL 3for32c SALAD DRESSING " A 57 NBC GRAHAMS ("7 ( MHl BISQUICK la,,c ,!e 4 DREFT DUZ OXYDOL VEL mATOJU,ce LARGE 00 IGA " J6 02 .', I SIZE OJC MINUTE RICE r, oz i:; AT JEFFERSON MERCANTILE CO. "Your One-Stop Shopping Center" y Free Delivery Phone 20 or 220 |