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Show UP&L GETS 'OSCARS' Utah Power & Light Co., Salt Lake City, last Friday Fri-day was cited for winning five awards in the annual "Oscar" competition for advertising by the nation's privately-owned utilities. James L. Shoemaker, UP&L director of public affairs, af-fairs, and Wendell J. Ashton, Gillham Advertising Agency, Agen-cy, were commended at the Mark Hopkins Hotel in San Francisco for Utah Power's awards in the competition sponsored by the Public Utilities Advertising Ass'n. UP&L won one first place award, three seconds, and one third place prize. Over 173 electric, gas, telephone and water utilties entered. UP&L was one of seven of the nation's na-tion's utilities winning five or more awards. UP&L won first in the classification clas-sification for booklets, pamphlets pam-phlets or periodicals. The utility util-ity company took second in three classifications: Complete Advertising Campaign, including includ-ing television, radio, newspaper newspa-per and outdoor advertisements; advertise-ments; a Series of Three Public Pub-lic Relations Newspaper Adver tisements; and Dealer Promotion. Promo-tion. UP&L drew a third place for billboard advertising. Mr. Shoemaker directs Utah Power's advertising. Associated Associat-ed with him are R. M .Pizza, manager of the company's sales and marketing department, depart-ment, and L .E. Gregory, the department's director of sales promotion. Utah Power's advertisng is directed by Gillham Advertising, Advertis-ing, Agency, with Mr. Ashton, vice president, account executive. |