OCR Text |
Show Capital continued from page 6 Email continued from page 6 1900s to 1920s, who lived through the depression, fought in World War II and did whatever had to be done to provide for their families, as the greatest generation. They were not a generation that bought into the get-rich quick schemes. They dug in and overcame all odds. The second key element in developing human capital is to gain an understanding of risk versus return. It is important to know what that means and where you fit in that spectrum. Risk is an aspect of not only the businesses that you work for but also your individual careers. "How much risk are you willing to take on personally and what kind of return should you get?" Bullard asked. "You don't get something for nothing." His third perspective for human capital was the necessity of achieving good communication skills. The use of the English language and the use of technology in communication is critical for developing human capital. He encouraged students to learn in depth the English language. It can be an effective tool in selling yourselves as you articulate your thoughts and ideas through communication. Since technology is the incredible drive of our economy, it is also important to learn to use it to communicate. i v , . . ; 5 .. "' v S ' '.-.' S ..; '. -v. ' z . - s Many people came to Lonnie Bullard speak about business. He said that the business a process not a matter of getting somewhere. Bullard's fourth perspective was Jacobsen's own corporate values. Along with the strategic planning of mission statements and corporate objectives, absolute integrity is the basic core value. "It took me three career changes to realize that integrity is a personal choice; you fight it every day," Bullard said. He believes that integrity is far more important than the technical skills that you have. His fifth noted perspective was balance. He explained that successful businessmen, not workaholics, fight for balance. "Business is a process, not a matter of getting somewhere," Bullard said. "It's a matter of enjoying it every step of the way." He likes to think of business as a marathon, not a 100-yard dash. He believes that this is vital in developing human capital. The last perspective that Bullard mentioned was prioritizing. "We take on projects or sometimes we get passionate about things that we simply have no business doing," he said. Elizabeth Hess, WSU senior, felt that Bullard's lecture was very beneficial because of the way he incorporated the human nature of business in a comprehensive approach. He helped her to see that business is a part of life. "Real people out there really apply what they do," Hess said. She was impressed with Bullard's corporate value of integrity. Hess said, "People's core values really are at the heart of what they are doing and their passion; it's not anything to do with making money at all." In conclusion Bullard said, "I am gratified to see young people coming out of school. We have a lot of them in our company that are just terrific and absolutely critical for our success." A luncheon followed the lecture in the Goddard School of Business boardroom. This serves as a networking tool for students in the Nye lecture series to pursue the presenter's knowledge and expertise further. Registered students may sign up in advance to attend designated luncheons, although seating is limited to 20. You can leave a message for correspondent Shauna Shaw by calling 626-7624. j2.com. Some of the more basic ser vices can be found for free. For example, j2.com provides a free e-mail address with the capability to receive both faxes and voicemail through a phone number the company assigns you. Ureach.com will provide a full range of unified messaging capability for $6.99 a month and about 10 cents a minute. These features include a personal toll-free number to receive phone calls and faxes. Incoming calls can be routed to any regular or mobile phone, and even programmed to route to a different phone number depending on time of day. The service can even call you when an e-mail is received, and the message will be read over the phone by an electronic voice. These are just a few of the services this company provides. WSU student Crystal Tippetts said, "It would save time, but I wouldn't be willing to pay more than $10 a month." Other students said it would be too inconvenient because they get so much junk mail that it would be difficult to sift through it over the phone. You can reach reporter Nate Beck by calling 626-7624. Club continued from page 6 for all practitioners." Howard Noel, communications faculty member at WSU, said there are ' other benefits of association membership: receiving important public relation publications, meetings on campus to learn important aspects of the practice of communications, and meeting with working professionals in the monthly luncheons in Salt Lake City. Martin said members enjoy friendship, networking, leadership development, volunteer service, professional development, skill enhancement and mentoring. "It's never too soon to start building your career network and learning aoout the trends the communication field is moving towards," Martin said. "Communication is a broad, diverse field. It is to your advantage to get involved, meet others, learn new skills and stay on top of this ever-changing profession." Justin Barber, the campus IABC chapter president said he met with Wendy Martin, Utah IABC membership president. She said the organization is eager to help students with workshops and seminars. "The focus is to help students preparing to graduate and entering the work force," Barber said. When Martin landed her first job after college, she joined IABC. She has since served on the local board where she learned leadership management and mentoring skills. "It has truly been the best thing I've done for my career," Martin said. "I have made many friends and gained valuable professional acquaintance. I can even actually at tribute two jobs I've landed since college to who I knew in IABC." Students interested in IABC membership can attend a chapter meeting today at 5:30 p.m. in Room 313 in the communications building. IABC membership forms can be obtained at the department of communication office in Room 326. You can reach reporter Carolyn Losee by calling 626-7624. I J . :e PERRY ELLIS FORMALhWEAR LORD WEST SOUTHBRIDGE RALPH LUREN Stanfs i i I Quality Fashion Formal Wear i 393-0929D : isoffd I 50 East 4600 South Washington Terrace Family Programming and Pinnacle Honor Society present: mi . n IL,1 " 1 .1 On TT? 1 5n im"1 V'-rMrf L affliiMsifltaaramsiy |