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Show Business Business Editor: Carolyn Losee Phone: 626-7624 By Carolyn Losee business editor The Signpost Weber State University students have the opportunity to join a professional membership of more than 13,000 public relations and communication practitioners and students. The International Association of Business Communicators introduces students to the professional world. Those eligible for student membership include full-time students attending college, universities and other educational institutions, as well as part-time students working toward a degree who are not presently engaged in the organizational communication profession. "As a student pursuing a degree in one of the related areas of business communication, IABC can offer you the resources you need now to advance in your future career," said Capital vita element in successful businesses By Shauna Shaw correspondent The Signpost Although Jacobsen Construction has the tools, materials and cranes to mobilize a lot of equipment and build fabulous projects, that isn't what it markets. "It took me three careers before I started to realize and gain a very deep appreciation for the real capital of business, and that's human capital," said Lonnie Bullard, CEO of Jacobsen Construction Co. Bullard spoke at Weber State University Thursday in the Nye lecture series. He outlined vital elements in developing human capital for successful businesses.The key to human capital is leadership. "I spend most of my time trying to figure out how to differentiate ourselves by having people that are better, more equipped, more competitive, and have more drive than other companies in the market," Bullard said. "Our ability to mobilize that human capital and put that on the job is what will make us successful." With more than 80 years of experience, the Salt Lake City-based corporation has over 5 1 5 employees, with an annual revenue of over $200 million. Jacobsen is one of the top general contractors in the western United States. Jacobsen has been involved with several landmark Utah construction projects, including the Little America Grand Hotel, the Huntsman Cancer Institute, the LDS Church Assembly Building and The E Center, as well as lead- "WSU students represent the future strength and growth of the communication profession. IABC actively supports students education and entry into our field as a means of enhancing the profession for all practitioners' Wendy A. Martin IABC Utah membership vice president Wendy A. Martin, IABC Utah membership vice president. Martin also works in the office of Salt Lake County Mayor Nancy Workman as a communication manager. Through IABC, students interact with and learn from those working in the communication field. The club sponsors activities, such as career days, internships and seminars. "And students will be able to keep i 10 Lonnie Bullard talks to a crowd at ing the way in obtaining more Olympic contracts than anyone else in the market place. As an advocate of education, Bullard suggested students to get as much education as they can get in the shortest amount of time. "The piece of paper is important, and the time that you spend here is just a tool to get you where you want to be and that's in, the real-world environment, learning real world lessons," Bullard said. "The things that you learn here are very applicable in real-world lessons: the theories that are taught, the case studies that you go through and the things that you argue in business." "You will be competing more and ril V "v up with current trends and issues affecting communication, while still in school," Martin said. "WSU students represent the future strength and growth of the communication profession," Martin said. "IABC actively supports students education and entry into our field as a means of enhancing the profession See Club page 7 T ) . 'h ll,,,,..,,, ..... the Ralph Nye Lecture series about business projects. "more on a global basis with students that are being trained all over the world," Bullard said. "If you don't learn statistics and some of the mathematical things that they teach in business school, somebody in India or somewhere else will." In the construction business, he's been surprised at how everything seems to relate. He has found the need for cost accounting, marketing, channeling, strategic planning and organizational behavior, as well as other aspects in business that helped the corporation to position itself in the marketplace. WSU senior Loisann McCrory said. "I thought it was very interesting that he quoted back to us many Membership benefits IABC Utah's monthly newsletter, "InterCom," which includes the "Jobline." Listing of employment opportunities."Communication World," lABC's official publication for members. Access to the Member Center on the IABC Web site (www.iabc.com), including the online version of "Communication World," career resources and a database of all IABC members.Special member rates on IABC publications and services. Special member rates at local chapter, district, regional and international events. Opportunity to explore career . cwmfcr.L ' jjjjimnixm iyu iimiiiii.ubjiii ''--v"tiv-i,SsK','l,i things that we have learned in school." She was pleased to hear him mention statistics, economics and other aspects in business to help her avoid what her professors refer to as the mental flush. Bullard's first and most essential perspective on human capital is work ethics. "We have a tremendous obligation to pass on a work ethic that has been passed on to us by the generation before us." Bullard said. He referred to those people who were born during the early See Capital page 7 options in business communication.Opportunity to interact and learn from those now working in the communication profession.Offer of the transitionalstudent-to-practitioner (professional) rate. 50 percent off member dues and a waiver of the $40 application fee if you become a practitioner member within one year of graduation. A wealth of networking and development opportunities through chapter meetings, workshops, seminars, internships and publications. WSU 12-month membership $50. Pick up phone for email access By Nate Beck business reporter The Signpost Pick up the phone, you have ane-mail.-It may sound funny now, but using the phone to check or send e-mail may be the way of the future, In fact, the future is here. Unified Messaging is a technology that combines all of today's modern communication services into one package. According to unifiedmessaging.com, this technology allows "its users to access all three message types voice, fax, and e-mail from virtually any communications device, such as the telephone, PC or Internet. It allows users to manage all of their messages from their familiar e-mail inbox, using common systems such as Microsoft Outlook and Lotus Notes. Each message type is distinguishable by an easy-to-read graphical icon." This new technology may be the answer for the student who needs a fax machine, but doesn't have access to one. Or the businessperson that expects an important e-mail, but can't sit by the computer all day. Depending on which company you use, e-mail can be accessed from any phone, and faxes can be received or sent from any computer with Internet access. Students had mixed answers responses when asked whether they would be interested in accessing their e-mail account over the phone. "I would be interested in using the service, but would not be willing to pay for it," Alison Eason said. There are a variety of companies providing unified messaging, including onebox.com, ureach.com and See -Email page 7 |