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Show u 1 PUZZLING QUERIES There are many people who like to argue about the long discussed query whether the tail wags the dog or the dog wags the tail. At first sight the question may seem absurd but observation of some dogs makes the answer doubtful. Along the same line is the question that worries some merchants whether advertising makes merchants or merchants mer-chants make advertising. At first inspection, this question is puzzling to some business men but close observation of successful suc-cessful merchants will demonstrate the answer. It is interesting to observe that good trading towns are represented by good newspapers. The conclusion is inescapable inescap-able that successful merchants, utilizing profitable advertising, advertis-ing, are responsible for the good looking newspapers that go out from their communities to tell the people about trade opportunities. |