Show CONSUMER r O R 1111 II I J- J Understanding The Instructions Which phrase do you find easier to understand Baking Baking Baking Bak ing and microwave use only or Not for stovetop or broiler use If youre you're like most people then you find Not for stovetop stovetop stovetop stove- stove top or broiler use more corn como Both say the same things in different ways But the second second sec sec- ond phrase was understood by a far gre greater ter number of consumers in a test conductEd conducted conducted con con- ducted by oy Corning Glass Works Yorks Its experts learned that people better bette understood a warning not to do something something some some- thing because instructions telling them what they could do du required ired them to figure out what they couldn't or shouldn't do The company already has called for a universal to easy-to- understand language for warranties and use-and-care use information It said that the only way to make the crux of such instructions permanent is by putting them directly on the ware That's why the company is currently imprinting Not for broiler or stovetop use on the bottom of its Corelle Living Living- ware dinnerware In the past products sold and resold resold- through a gar garage ge sale for example ex ex- ex- ex ample often ample often go to the new owner without use-and-care use instructions Conrad R. R vice president ent of Corning and general general general gen gen- eral manager of its Consumer Consumer Con Con- sumer Products Division recently recently re re- proposed that a committee from government J Ji Jr r i J INSTRUCTIONS that are are easily understood help insure insure insure in- in sure consumer satisfaction business and education be created to formulate formulate for for- a universal easy to understand language for use in both warranties and use-and-care use instructions He said he feared that government government govern govern- ment might eventually dictate dic die tate terms to be used He said he pro proposed the committee because because be be- cause government might make many of the mistakes business had made in using terms familiar to it but not necessarily familiar to the consumer Its It's a matter of insuring consumer satisfaction satisfaction satisfaction-by by insuring insuring in in- suring consumer under standing |