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Show Small Town Banker Sponsors Beef Special AUDUBON, Iowa A banker's idea to sell the world on Audubon county coun-ty cattle has paid off In the form ot 50 carloads sent to Chicago aboard the "Aubdubon Beef Special." The idea also paid off In publicity for the community and financial return. Vice President A. A. Kruse of the First State bank of Auduhon m the man who felt the nation ought to know that Audubon raises "some of the world's best beef." And it was largely through Kruse's efforts that his idea reached reality. Originally he planned to begin the "Beef Special" in 1952. Then he decided there is no time like the present and decided to run the train in 1951. He arranged with the Chicago and Northwestern railway for 30 cars for Audubon cattle. Before the project was through snowballing, Kruse had to ask for 20 more cars to hold the flood of 1,050 Aubudon steers. Thirty-two Audubon cattlemen supplied sup-plied the beef. Kruse's bank fur-nished fur-nished food for the 60-man party which boarded the special for Chi-cago. Chi-cago. The bank even furnished a chef. One of its employees cooked for the group on the way to Chicago. In the big city the bank entertained all 60 at a special banquet. Publicity-wise the trip was an overwhelming success for the banker bank-er and the community he was working work-ing for. Radio station and Chicago papers carried stories about the "Beef Special". Financially it was a success, too. One load of 21 angus steers brought the top price of 38y4 cents a pound paid at the stockyards that day. But Banker Kruse is not a man to rest on his laurels. Already he is planning next year's "Beef Special". |