Show PRETTY MEN Of I 1 ADS DRIVEN OUT nUT Righteous Wrath Ousts Poster Cake Eaters NEW V YORK Nov S. S The 5 The farmer boy the printers printer's devil and the the- workaday clerIc clerk are going to have their pictures on the billboards and magazine pages this winter They will replace some of the swagger young oung men who vho have been posing posing posing pos pos- ing several seasons for the artists hired by collar and clothes manufacturers Not Nota a few of these concerns have concluded that the orchid Is not the flower of ol young joung American manhood and they are going in for sunflowers They say the buying public doesn't like the pink cheeked checked men who have been showing the readers of advertisements what to wear They seemed to have nothing to do but watch polo ponies In Indifferently indifferently In- In differently peer at yachts in the cove or ignore the football players on the field below them in order to swap small talk with the girls in vivid sweaters and sport skirts People began calling them pretty boys cake eaters lounge lizards sissies Humorists Humorists Hu Hu- poked fun at them and the good old common people who bought most of the collars and suits said If It that's the kind lind of a face you ou have to have to tobe tobe tobe be well dressed Ill I'll go through life Ute a slouch But now they are going to show the day public fellow that t with one Wg can a Job be and a d regular still lt be smartly smart smart- everyday every every- t ly clothed Last winter there was a al warm discussion within the National l Association Association Association As As- of Retail Clothiers as to the public attitude toward the pretty men in advertisements This fall faU the result of this discussion is apparent Recently the new catalogue of a nationally known clothing house was published without a single 1 ballroom scene irR bridge party y or clubhouse etching ln Virile settings BUg supplanted supplanted sup sup- plan planted ted them There was a drawing of an old tar talking talking- to two sturdy youths beside a ship a freighter It was not a palatial passenger carrier Another showed a awell awell awell well dressed office worker working H He was Within sound of a printing press A third pictured a farmer dressed up for a trip into town He bore a businesslike mien and apparently was just giving some final instructions to the hired man manon manon manon on the tractor when the artist happened along |