Show EDUCATION CAMPAIGN CAN HOLD STOPOVERS STOPOVERS- NEXT YEAR LEE SA SAYS SAYS' VS Touring Agencies Have Great Influence Railroad Rail road Man an Says Say and W Work ork S Should Be r l' l Begun With Them em at Once I That t S Salt ll Lake City has an 1111 opportunity op up thousands thousands' of ot tourIsts tourIsts tour tour- t to the to-the the he city next year for tor stopovers stop stop- overs o pf f from two d days daye yg to four tour if it ifan ifan an aggressive i and td systematic na ic campaign earn cam p ign is Ia begun this thiu fall and continued con con- through into the ne next t summer sum- sum mer merls Js Is a contention ri advanced by y W. W H H. Lee Leo traveling passenger agent alent for tor forthe forthe the Salt Satt Lake Route Roule Lee says ays that thai he lie does not wish to be understood as In the degree criticising what has hns been lone done b by civic organizations organizations in the past but that he expresses ex pr presses the view vf w that what has hns been do dono 11 has mere merely opened th the way to greater grenter successes in the future When it Il is ms considered that there have b been en actually tens of or thousands of tourists who have exercised ed their stopover privileges In Salt Lake this year It can r readily lie be seen seen how m much oh Salt Lake Jake h has gal gained ed In in business and in fame tain Th The r railroads ads h have been lavish la In their it advertising b budgets this year Car and tHe trie results have been truly phenomenal The newspapers have done th their lr share sharf a as have all the various civic organizations No one has failed to put hrs his shoulder to the wheel whet l. l Results Res Are Arc Satisfactory S i The les result lt of this 18 Intelligent and concerted effort has been been to to draw to Salt Lake an nn unprecedented num nurn- ber of ot visitors But thousands of them have only had a half d day r or a full lull day at itt t m most st for tor Salt Lake Lak when as a matter of ot fact if It the they had b been en advised fully as to what Salt La Lake o has to lo offer r in the way of attractions and nt for the wayfarer fn er they would have made a longer longcr stay An unusual unusually Important El eminent ment mentin in tourist traffic is the urS organized tour tom There are lIl literally rally hundreds of ot booking agencies 8 scattered catte red throughout the New England states the Eastern Rt states and as aR far vest as RS Chicago that map out complete tours dud and make all arrangements for forthe forthe the tho entertainment of at their patrons in il advance These The touring agencies map out I every step of the Journey Journey- from the tho tho home of the patron to the vas passenger station then on the the- tour lour and back to the home borne It Includes an estimate of ot e every ery cent that hat Is required d' d to bo be spent including baggage haul from and to lo the tho home Ever Every moment of ot time lime to be bo taken on the tour is mapped with tho the precision of ot a a n military military mili mm- ta tary movement ment and the patrons will know weeks ahead where the they will vilI willbe be on n a specified ho hour r of ot a a a- given day y Only One Day Given I Because of the great t attraction at atthe atthe the tho fair these those booking agencies have not ranted granted to to their nil all the I time they could have used to the best bes advantage atI in Salt Sail L. L Lake e One day has been th the usual allotment of or time timeto to lo Salt Lake wn whereas reas two days or even eyen a week could be filled with Interest Much was' was accomplished in the thelast last year 0 by hy the concerted publicity effort torl extended by Salt Lakers as In Individuals Individuals In- In and as organizations But Bul the fair fall traffic Is not not all all ali we v should fight for tor There The are arc other years ears to come there are other thousands thousands thousands thou thou- sands of ot tourists tourists' who will past pass through gh Salt Lake in 1916 and after after- ward Now is the time we wo should earn carry on the work of ot education that Um we have b gun with such remarkable results The power Jo r pt pf t the tho o touring agency should not nut be ha overlooked We Ie should during the next y year ar continue the great ral work we wc have begun beg so ably this year yeal but bul make H Hp It a p personal r onal edu campaign with the managers manag manal- ers era of ot every touring agency In th the United St States tes as tho the special subject of our efforts It If we will wUl go at those people in inthe inthe the right way and impress them with tho the attractions of ot Salt Lake we wo can get a lot more business than would come this way In the ordinary course of ot events The Tho Salt all Lake City Passenger as assocIation association association as- as has prepared and has sent thousands of ot copies of ot a most at attract attractive attractive at- at tract vc folder to to the cities of or the ElU t and and the West Vest describing In pictures plc- plc tures tUf's and text teat t a few of the things things' Salt Lake has to offer the visitor Campaign of Education I Y r would amplify this by educating the tour managers in the central bo booking offices s of ot th the ther largo large number of or attractive e that can bem be bo m made de up for Salt Sail Lake stopovers We Vc can con arrange a wide field of one-day one 1 iLl Itineraries two-day two Itineraries and so 80 on up to lo a full tull week Tf It we can |