Salt Lake Telegram | 1923-09-30 | Page 25 | You Can't Tell under What Title You May See a New Movie

. , . . . I You Can't Tell Under What Title You May See a New Movie i A. , A JSpRAClEPAUTHO? UWCJNO POR HIS MWEU N FUAS I Marriage Maker, "Modem Marriage." Mar-riage." Therefore "other Men's I a ugh tors," " M her Men's Money," "The Other Woman. And the great question eeriea "What Wlvee Want." "What Women Want," "What la Your Iaughter 1W-! 1W-! Ing?" "Who Baby Ar You?" !"Why YH ws Uvsr "What Uvs Will Do," "What a Wlfs Learned" snd Ben Turpi n "Whsrs Is My Wandering Boy Tnls Kvsnlng?' It's easy to see the -producar'e viewpoint. view-point. The queetlea ts. does not the pubii tire of tkess obviously "allur- : Ing" titles? I After on oa discovering that a templing title may mean only a mediocre picture, the screengoing public may suddenly "go rtdn on box office titles. When It does ths tttls-chsnging frensy will be over. i By MEA Ssrvlaa. HOLLYWOOD, Kept, It Why tltlea ara changed Is ons af tha great myfleiiea of Hollywood. An esriy applanation waa economy of length, so tftat titles could be played In larger letters on postern snd could be set up In the Illumine ltd letters op thestre marques, Then, whan many new tltlea were physically longer than the origins Is, the producer said they wsre compelled com-pelled to msks the. tttle sllurtng enough in Itself to fin the theatres. Now there Is a perfect frensy of tltle-chsnglng. Tltlea srs often changed before the camera, stgrts turning, srs changed ones, twice-even twice-even three time during the course ef production, then may be given another an-other title In New York. Take "The Xsun." In which William Kaverahara played ao successfully bn the stage for years. When Wllllsin I to Mille started directing It for lastly he cultd It "Mortal lxvn." Half Way produced It was ret It led "Hifflns Magic." , Now It a "Ths Mar-rlags Mar-rlags Maker." s e e- Honu'one out tf curUt?t;y recorded (he various title changes. In ths past i ' two months there's been forty-four of them. There le a certain merit to ths Idea uf choosing a title that Is self-attract self-attract Iva and self -selling to the amusement seek ere. Moat pK tur.goera select their evening's eve-ning's entertainment, deliberately or aubconscloualy. from their reaction to the title. L'uless they are rsbid fans for some particular atar and the genus fsn Is rapidly dying out! ths set org area not taken into consider-stlon consider-stlon In choosing ths show to ses. And It would require a film enthusiast enthu-siast with a flair for detective work to keep track of a favorite atory or author through the mass of title changes. Ho the title's the thing. Hut if a title wilPseil thousanda of books. If It will attract thoussnds uf per ons to hear apoksn plays, why should not the same title attract photoplay fana? Thers'a the mystery, see Producers are certain the photoplay photo-play fana are only In t area ted In auch fundamental things a a Ulrl. Uvh, Womsn, Marriage, Hale. Wife, Lure, K"'. Heart, Hln. finul. Lie. Therefore "Msrrlags Morals," "Ths 4