OCR Text |
Show i Club Told of Vital Role U.S. Newspapers Play Ad Men Hear H. C. Bernsten Stress Vitality and Integrity as Foundation of Dailies The rews vitality and integrity of American newspaperi Is lonvinctre more and more business men that newspaper advertli-ne advertli-ne is the belt key to sales success. bulk ef their own self-advertising In newspsper columns." I Mr. Bernsten said that Idaho potato po-tato growers would receive (l.WO.000 more income this year because of a newspaper advertising compalgn In 193s, which opened up 104 new markets for their product. "Buick put T4 per cent of It advertising ad-vertising appropriation Into newspapers news-papers and went from seventh to fourth place In a single year," Mr. Bernsten said. Mark Hampton, owner of the Hampton Advertising agency, was elected president of the club, succeeding suc-ceeding Frank B. McLatchy. Other new officers include E. J. Broman. vice president; John Ra Anderson, secretary; George A Moore, treasurer, and H. E. Brewing! Brew-ing! on, David F. Coursey, Stanley H. Evans, Ward E. Raybould and Mr. ytcLatchy, two-year directors. That ststement was mad to the Salt Lake Advertising club Thursday Thurs-day by H. C. Bernsten of San Francisco, Fran-cisco, general manager of th Pacific Pa-cific coast division of th American Newipaper Publishers association's bureau of advertising. The meeting was held at lz:18 p. m. in th Hotel Utah. Newspapers of the United States spend more than 11.200,000 a year to produce "the greatest show on earth," Mr. Bernsten said. Sourer Deacribed The fsr flung sources, equipment and personnel involved in the production pro-duction of th newspaper delivered at the door of Mr. Cltlsen every day was described by th speaker. More then 113.000 trslned workers take part in th gathering and presentation presenta-tion of the daily news parade, Mr. Bernsten said. Figures showing thst ths sales return from newspaper advertising is far greater than from other fields were preeented by ths visitor. "In Salt Lake City, readers psy more than four time as much to enjoy their three daily newspaper as they pay for th five women' leading magaxine and th nine leading lead-ing general magazines combined," Mr. Bernsten said. They're 'Keystone "Newspaper are th keystone of th American economic process of mass pioduction, mass distribution snd sdvertising. Our Americsn process has made this nation wealthy enough to pay yearly more than $1,000,000,000 for just s ports alone! "The effectiveness of newspsper advertising is strikingly demonstrated demon-strated by the fact that most of the newspapers' competitors do the |