OCR Text |
Show ADVERTISINO BY PHONE. A new era In advertising dawned on London yesterday. ClAX'K. Magnificent. 75: large grand- jatner, srt. 41ns.; Westminster and Whit-ington Whit-ington chim-s on tubular bells, etc: quite new: only 37. Ring up 258 Central Cen-tral just before the hour and hear the lovely chimes on the 'phone. Photo sent. So ran an advertisement Inserted by a firm of city clockmakers. In a morning newspaper yesterday. Just as the clocks of Fleet street were about to strike the hour, an Express representative rep-resentative rang up the pioneers of advertising adver-tising by telephone with a request that the chimes might be turned on. A moment later the sound of a clock booming forth the hour of 12 came along the wire. As the last peal of the Westminster West-minster chimes died away, the silvery sound of the Whittlngton peal rang out. Advertising by telephone was pronounced pro-nounced to be an emphatic success by its promoter. "Many people have rung up today to hear the chimes," he (old an Express representative. rep-resentative. "The idea is that after a customer has seen a photograph of the clock and heard It chime through the 'phone, he will have a very fair Idea of the article offered for i-ale." Indon Express. |