Show I HORSE HORS CAN CAN- PULl f MORE THAN Read This Story and Y You Youl 1 Nev Never r Again Again Jump at j Conclusions i I I. I 7 The motor truck truck trailer is just no flO coming coming- into Its own according to Aril Arll Arlit I Savage of ot the White Savage Motor com cool company company pany distributors of the Los Angel AngeE trailer the he necessity for con of resources brought about b be 1 the sible a e war for j Js s-n s the h in q r rapidly Ito tio small smail a Increasing measure deman i ifor I Ifor for for the trailer the natural tendency t C the commercial world toward the tile greatest great I est eat efficient efficiency v at the tile least cost Is un I the main factor In this de demand mand ac according g to Mr Savage 11 H ways says i iThe I IThe The first firm difficulty against which th thi I in considering th I truck dealer runs trailer is 18 the time fear that the total sales c cj II trucks will be bo decreased by its use use buthis bu be I II I this idea is lS not grounded on fact an an I Imore more than was the fear of the tle le factor i 1 workers g of r some decades s sOk Ok ago that In thu incoming of or labor saving caving 1 would decre decrease se the amount of work an anthus thus leave thou thousands ands to starve Every year records new inventions c clabor c I labor b saving n machinery but the of machinery a h instead i of f decreasing r ln tg ha y f r increased tremendously This line c 1 1 I reasoning Is as true when applied to th tb tr o g nt tl motor truck as the fact that the moto truck is machinery Discover and appl P new m methods of making the motor truc true more effective more profitable and yo will immediately increase the demand fe fc tc the thc motor truck Ju- Ju just Jul l as surely as if yo O lowered the price of the truck Temore Te Yet more surely surel for in iii lowering the firs fir cost coat of the truck Itself you ou would certainly not be saving the consumer a a- much muth is ms S if you lowered e d the e first co cos' cos dt f ia cf and the c operation cost t too And th thi trailer does loes both Increasing the capacity ca of t the truck by y giving vl the tho use s 1 I Wa practically fi two o trucks k tg the first cost coat I ii in reality lowered situ and the operation cos for haulage largely largel decreased 1 Another factor of con considerable im tin l hortance ortan p from the consumer standpoint 1 is the fact that the motor truck w wi haul more more than thail it will carry even as ashor hor horse honee e will draw more than it will beai beal I The trailers trailer's s efficiency is thus upon a law of nature There Is Js not th least doubt that the tho trailer will great increase tIle the sal sales s of ot the motor even as it Increases asER the motor truck I I Utility I |