Salt Lake Telegram | 1917-09-09 | Page 25 | Merchant Queen of U. S. Here Chicago Woman Superb Leader Mrs. Neuberger, Money Genius

of S. S Here M Chicago man Superb Leader it f f. f 4 Mrs Neuberger Mr Money Genius I Mrs Mollie fetcher Neuberger 1 I s It I a c ki ti 7 N I gw gwIt r t I R j k ry 1 w ati roY Y Razes story Sixteen-story Building to Erect Structure in Conformity mity to Her Ideals FER ER two forty days on the i A waters of the Pacific and amI a delightful de- de delightful de de- I wandering among among the picturesque Islands of the Philippines Philippines Phil PhU- and and Interesting corners of Japan and China Mrs Mollie Neuberger the merchant queen of America and and- sole the Boston store of Chicago will pass through Salt Lake today on the way to her I home in Chicago With Mrs Neuberger will be her husband S. S Neuberger who also aho is ex exceedingly exceedingly exceedingly ex- ex fond of travel They have been exploring interesting spots of the orient since l last st April Besides being the richest department store owner In Inthe the world with a fortune fortune fortune for for- tune of amassed largely through her own brilliant ideas idels of management and business dealings Mrs Neuberger carries a a- alife life insurance insurance ance policy of more than which is the largest carried carrie by any woman in the world From an in a small department department department depart depart- ment store of Chicago Mrs Neuberger has now risen to the ownership of l. l a store K R f. f two twenty-two departments depart ments that requires' requires men and women to conduct Her success for the last eleven years since she completely her business in the two twenty-two story building building build build- ing against the advice of her friends has been e specially especially brilliant And the marvel of f it it all is that she paid for i that buildings unit by unit as it went up from th the profits of h her r business At Atthe Atthe Atthe j the same time she has kept the stock of the vast store growing as the house gre grew grew also also also out of the earnings of the I business I RAZES STORY 16 BUILDING i Two years yearn ago in the course of the rebuilding Mrs Neuberger the merchant merchant merchant mer chant queen of Chicago as she is la termed tore down a sixteen story fireproof fireproof fireproof fire fire- proof steel frame building at State street and Madison avenue that would have endured for 00 OO years yeats in order ord r to build one in conformity with the great building ehe eie regards a as a monument For this building and its Ha site she wrote her check for tor one million dollars dollars dollars dol dol- lars twenty-four twenty hours after she she shede de decided decided decided de- de to In buy y it In three months more sho she had a new building up on that site site and a portion of the building occupied During her marvelous business ca career career career ca- ca reer Mrs Neuberger has accomplished d these things through her own keen een business and persistent and methodical al management Problems great and difficult that would have daunted the great business managers of the country haVe hate been easily solved through her own business And through it all she has retained the faith and optimism of ot youth and her eye still has the same lame twinkle and hi hr her r hair hail is as free from gray as when when the tho weekly salary was as important as is isher isher isher her great fortune today So thoroughly thoro has she organized her business and so great is the confidence o of her thousands of in her that her time may be passed in travel or in missions of charity All An over Illinois she is known fo tor her generous g and ready gifts to needy individuals or Dr to worthy causes So great wa was Mrs Neuberger's re respect respect re- re and ca care ro for the comfort and enjoyment of her that In 1916 1915 she ghe built a beautiful vacation re- re ort jort sort for them on Lake Beulah R.- R. This altogether too long iong been at the tho merc mercy of the coal barons and the railroads of Utah resort covers several acres and affords b boating tennis golf gol and many other amusements as well a as free lodging and meals for the while there thereon on their vacations BUSINESS WITH PLEASURE While away on her travels Mrs Neuberger keeps in touch with every I department head and receives reports and results of the efforts of her dail daily Curing the life of her first husband Mrs Neuberger was 1 a. a home body and cherished I a great love iove for her home and children One of the main reasons for her absence from the store in n late year yearn j is that she wishes her two sons who are now attending to the affairs there to shoulder all the responsibility re responsibility responsibility re- re and learn the business for themselves It is the belief of Mrs Ke Neuberger berger that the idea a woman cannot handle big ig business problems a as effectively as men is absurd and it is her sincere opinion that when a woman woman has genuine genuine genuine gen gen- business ability she outclasses a aman aman aman man with the same amount of bu business insight because a womans woman's talents are more versatile and her faith Is stronger That the manner of dealing with customers is one of the most important things in business Is the opinion of ol Mr Mrs Neuberger It has always been her policy to give full value to customers customers customers cus cus- and to try in every way to win winI their confidence One Ono of the surest ways in which she accomplishes this is I in her liberal policy of exchanges In Inthe inthe inthe the store anI and trio the refunding of money when the customer is not satisfied Business organization organisation and the knowledge knowledge knowl knowl- edge dge and study of in order that they may be placed in positions suitable to their abilities is another element in Mrs Neuberger's business success Dont take your troubles home with you and dont don't worry over little things thing such as the loss of ofa a few thousands on ona ona ona I 1 a marked down sale as it is a part of the game is another idea of Mrs Neuberger along this line Liberal advertising in the leading papers i is h one of the great things that the merchant queen believes contributed contributed contributed contrib contrib- to her grea great t success In Tn one of the leading magazines of the country she nhe explained to business men and women of the country that advertising advertis advertis- ing had been one oric of the main factors in her success She said Dont Don't imagine that one can win success suc sue cess and keep it within his grasp without without without with with- out the aid of the best hest newspaper ad adI ad- ad I use columns constantly I and always with results