Salt Lake Telegram | 1917-09-09 | Page 38 | Editor Wouldn't Buy "Gyp" Tire Warns Buyer Against Unknowns Name is Everything to Autoist

Editor Wouldn't Buy Gyp Tire if if 38 if W. W Ss J if f. f yv Warns a s Buyer uyer Agai Against t Unknowns if if f. f v. v q if Name Everything Is to Au to is t Among automobile men the tire with no name the tire which tells you it is but good good but doesn't prove it the it-the the tire that you never heard of before the chauffeurs graft tire tire all all such worthless stuff is known as as' as the gyp tire I The gyp tire is named for the gyp horse the latter being the horse that you buy of the gypsy All gypsies have horses for sale You see them at the roadside the horses picketed sad and thin Each gypsy can tell you wonderful stories about the merit of ot his horses But the wise farmer buys no gyp horse He knows that next morning when the horse is lame the gypsy will have disappeared The wise buyer of automobile tires buys no gyp tire If the tire blows up up-as up as it will do flattens do-flattens flattens out and w wears ars out there is no responsible concern concern concern con con- cern standing back of it Better buy a gyp horse than a gyp tire For if you buy a horse from a gypsy you at least get a horse He has four legs some kind of a mane and t tail il and usually at least one eye Even a gypsy when he sells you a al l horse must s sell ll a horse of some kind But the maker of gyp tires can I sell you anything or nothing You hav haven't nt X-ray X eyes you cannot look on the inside you cannot know whether er what you think is rubber really is rubber or a mixture of rubber and something else You cannot tell whether the fabric which is to the tire what your muscles are to the body is intended to wear or orto orto orto v to wear out Back of every tire worth while there ther e I must be an honorable name and a great reat organization for It takes great factories great buying power I sive sine machinery a well established in industry industry into in- in to produce a tire tare worth buying Every tire lire that is worth while has Its reputation its name it is known The man using his eloquence to persuade persuade persuade per per- suade you that some unknown tire i is a better bar bargain aln than a real tire Is simply using his eloquence to cheat you If you doubt this listen to the experience of this writer One of his friends is manager of a areat great reat concern that sells automobile bargains This friend frieml showed the writer thousands of tires all of different different differ differ- ent kinds or rather indifferent kinds They were piled up ready to be sold All nameless Extraordinarily low prices were Q guilt t. t ed This writer said to his friend If those prices are really as low as you say let me know which is the best of these bargain tires so that I can get Fet them instead of the more expensive tires that I buy No said tho the dealer in gyp tire tires You dont don't want any of this stuff You wouldn't get satisfaction Continue Contin e buying what you have been buying one ne neof of the well known makes Nothing else ls will suit you you f Mr fr Reader buyer buver of tires nothing In the way of a gyp gyp tire would suit you either You wouldn't buy a solid gold old ring of an unknown peddler if It you had no way of testing the gold You would be suspicious of the man manI who offered you solid gold old for less th than n the price of solid gold Be suspicious of the who of ot offers fers fern you solid rubber high class workmanship workmanship work work- manship in fabric for tor less than the natural price of solid rubber and the cost of ot high class workmanship One absolute essential of a good tire is production on a huge scale Only the great have such production None other can produce your moneys money's worth Remember that Bu Buy no gyp gyp hose or or gyp tire I I I