Salt Lake Telegram | 1934-04-25 | Page 9 | Newspaper Ads up 21 per Cent

NEWSPAPER APER ADS UP 21 PER CENT Advertising Volume Increases in in With Comparison Rival Mediums NEW YORK April 25 UP Na advertising in newspapers increased increased in in- creased per cent In volume in the first quarter or of 1934 as compared d with the same three months months' ot of 1933 the bureau of advertising reported today to the American Newspaper Publishers Publishers' Publish Publish- ers era assoc association The bureau n noted ted two other encouraging aging developments Volume of national advertisIng in 1933 reflected of the newspaper newspaper news news- paper medium compared with the year preceding and with the record of other major mediums The newspaper share of the national na na- advertisers advertisers' dollar showed an appreciable ble increase In 1933 National advertisers invested in newspaper space pace in 1933 according to bureau o of advertising estimates This represented represent d a decline of slightly more than 9 per cent fr from m the previous year The Thc magazine expenditure expenditure expendi- expendi ture reported for tor 1933 represented a drop or of per cent compared with 1932 the bureau said aid Chain broadcasting on whIch advertisers ad ad- spen spent a total of represented a loss of per cent compared with the year preceding according to thc bureau bure The newspapers newspapers' portion ot of the national na- na advertisers advertiser's dollar doller increased from cents in 1932 to cents in 1933 In the same period the magazines magazines' slice dropped 18 cents and radio dropped tenths six of a cent