Show Publicity Value Lost in Proposed Screen Bureau t HOLLYWOOD Cal The AP-The habit ot of some motion picture producers producer pro pro- Samuel Goldwyn Goldwyn Gold Gold- ducer particularly wyn of Importing many or most of their new film film faces faces' from abroad appears to ha have 0 caused some deep thinking in Hungary A circular letter received here from froma a Budapest concern announces that To the business of our enterprise enterprise enter enter- prise we have added de international the agency and IntermedIation of International film artists whose deficiency was remarked already since long times custom pursued ill now was s The owl for the fabrics of films s to supply their theft wanted artists artistes by correspond correspond- ence and expensive and researches re- re searches and at last In spite of these heavy expenses have not found the type becomingly fit for their purpose of the part played pla ed To allevIate this difficult manner manner man man- ner of seeking for the artistes of Um film shall be the chief task ot of our enterprise whIch posses Its International international Inter Inter- national relations relation and acquaint ances By our agencies the commanding commanding com com- manding fabrique of film could get geton geton on hIs order the picture of film the mImicry the description of the particulars particulars par par- and measures of the wanted artist By means ot of these ready which could be projected projected pro pro- immediately Immediate the fabrics could quickly find their types wanted who are fitted for their purpose What the organizers of this new International casting agency overlook overlook over over- look is the fact that by signing a anew anew new leading man or woman during durin expensIve travels In Europe a producer Is assured or of enough publicity publicity pub pub- to make the new pla player er fairly well known in the United States before fore he or rho ever reaches eaches Hollywood Hol- Hol lywood For Instance it Is good for a a. few lines In the newspapers when a Hollywood producer announces an an- In Europe that he has decided decided de- de to Import a certain actress It Is also a story etory when the actress departs for tor the United States and another when she arrives in New York and expresses her opinion of American men prohIbition politics or some other subject close to the popular heart It Is once more a astory astory story when she leaves New YOrk for Hollywood and again when she reaches Hollywood By this time all the film fUm fans know who she is They have been reading about her In the papers for weeks If It on the other hand the same girl had been discovered and signed here In Hollywood she would have been fortunate to have made the news pages as much as once before appearing in her picture |