Show On the Home Front Commerce Department Drafts Postwar Business S Study udy By James Marlow and Georgie WASHINGTON April 29 It P It Itis I is only 16 months since Pearl Harbor Har Har- I bor and already the phrase post phrase post postwar war planning planning planning-is is becoming an old refrain with much of it still in the talkie stage But a lot of work is being done on olt it quietly i The commerce department now publishes a I study Markets study Markets After the War War to to assist marketing analysts in aiming toward a common common cornmon com corn mon goal of postwar business op op- op- op This is what the study is shootIng shooting shooting shoot- shoot Ing at Business men now should start figuring how they can keep people working when peace cernes what kind of markets they will have what the demand for their product will be and even how to create more Jobs This doesn't mean only that a business man should wait for his trade association to set up a postwar postwar postwar post post- war committee to do dohis dohis dohis his thinking for Jor him He can start doing his own thinking now about his problems and prospects and attempt attempt attempt at at- tempt to find a solution The study points out Because so much civilian output has been curtailed curtailed automobiles automobiles and refrigerators are a good example example ex ex- ample of ot items which wont won't be made again till tin peace comes comes Americans are storing up billions of dollars which cant can't be spent This creates a tremendous pent- pent up demand for goods after the war If the war should last from now through 1944 total savings for the three years may exceed billion billion bil bil- lion dollars Automobiles will be bein bein bein in demand after the war So will refrigerators Those in use now are wearing out As an illustration of what that up pent-up demand may want after the war in terms terms' of automobiles alone and jobs that must be filled to fill th demand There were passenger cars on the road at the end of 1941 If the war lasts another 18 months I we will not produce cars in any quantity before 1945 II There would be an estimated i demand for almost cars carsin carsin carsin I in 1945 To build up to that level while taking care of current replacements replacements replacements re re- re- re placements would require an output output output out out- put of over cars a year for about four years For other items of about the same durability the accumulated demand at the end of the war will willbe willbe willbe be of the same order of magnitude magnitude magnitude magni magni- tude the study says In semi- semi durable goods it is likely to be I satisfied more quickly In housing housing housing hous hous- ing the resulting boom might last lasta a full decade |