| Show W 1 f t P I t I MI M f r rt t 1 i w- w r c. c r Sure you can AFFORD to school CLOTHES for children Just Shop AT PENNEYS PENNEY'S plain CASH CARRY A store r where your money goes FURTHER Our PRICES are whittled DOWN to o help you make BOTH ENDS MEET priced Low-priced clothes with style that's what wa YOU WANT and WE HA HAVE VE THEM Yes Mom c I r GIRLS GIRLS' WOOL ALL COATS 0 Such smart styling t wool All covert Full length Flare backs I r rr Detachable plaid lined Plaid hoods Tiny priced 75 7 5 I 1 4 GIRLS' GIRLS SIZES 7 TO 14 1 PENNEYS PENNEY'S SECOND FLOOR- FLOOR BOYS BOYS' COLORFUL SPORT SHIRTS GIRLS GIRLS' SCHOOL DRESSES COTTON FLANNEL SHIRTS Poplins bro broadcloths percales All practical washable cot cottons Multicolor plaid laid or print cotton broadcloths Vat Vat- cotton or poplins f l' l 98 9 8 Woven Noven pal plaids I d S In In eye eye catching cote h ng co colors coors ors S an f or- or tons in adorable styles Gay trims 9 8 I dyed colors Long sleeves 29 SIZES 7 TO 14 t. t 1 for fit 6 2 2 t Sizes Saes 8 to 16 PENNEYS PENNEY'S BASEMENT BASEMENT- LITTLE GIRLS' GIRLS DRESSES 3 to x I FlOOR FlOOR- I PENNEYS PENNEY'S SECOND FLOOR FLOOR- PENNEYS PENNEY'S BASEMENT BASEMENT- 1 CARDIGAN SWEATERS COAST MODEL CORDUROYS RUGGED DENIM JEANS A. A All ll Long sleeves Luscious color colors that f in class are tops In Famous for wear Cut in In the new tapered waist style Partridge i 9 8 castor or cream colors 98 9 8 10 oz d denim nim and made for tough rooms Sweet fi fit t. t Sizes 8 to 16 2 98 4 Riveted 6 Full Size wear 1 Range 6 to 18 PENNEYS PENNEY'S SECOND FLOOR FLOOR- BASEMENT BASEMENT- PENNEYS PENNEY'S PENNEYS PENNEY'S s BASEMENT BASEMENT- COTTON SLACK SOCKS M 55 wi With t Elastic tops toes Mercerized cotton Argyle d d ors colors t 9 a 1 go 10 0 1 C sol soh p plaids 7 7 2 to 10 lO j. 3 39 9 I brig b t Cu II to aps P s outfit s. ou ts F f 1008 PENNEYS PENNEY'S S BASEMENT BASEMENT- S o CON p 0 SECO r a C 0 II C 00 pEr PEN rs SE BOYS BOYS' WOOL SWEATERS Guardsman ad stripes stapes in in five color r combinations 98 Crew necks All lr wool nal 8 10 3 RAYON GABARDINE SHIRTS LITTLE GIRLS GIRLS' SKIRTS PENNEYS PENNEY'S BASEMENT BASEMENT- f j r toned Deep-toned spun rayon 9 gabardine Finely detailed for smart Soft warm wools in in gay young colors for little misses Su Sus Suspend p pend- pend end end- BO BOYS BOYS' YS' YS SCHOOL SOX ness Hess California style collar S S. 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L 4 98 9 8 ers Embroidery trim 3 to 1 19 98 8 E tops Mercerized Mer colt cotton on a and nd I 15 5 C PENNEYS PENNEY'S P STREET STREET FLOOR- FLOOR PENNEYS PENNEY'S S SECOND FLOOR- FLOOR rayon patterns pattern P Siz Sizes z 7 t MolO to 1 10 0 PENNEY PENNEYS PENNEY'S S BASEMENT- BASEMENT YOUNG MEN MEN'S 1 S FLAN FLANNEL NEL SHIRTS LITTLE BLOUSES COMBED COTTON BRIEFS Woven-through Woven plaids in in soft flannel for high school chool an and nd college col- col Pert Peter Pan collars with rick rack touches to add a anew S Snug nug f fitting n ribbed b bed cotton yarn Taped lege lega men Cut for comfort 14 2 14 t to 0 17 3 4 9 new note Puff sleeves with White cotton 3 1 15 59 9 fly elastic front 5 9 C PENNEYS PENNEY'S BASEMENT BASEMENT- PENNEYS PENNEY'S S STREET FLOOR- FLOOR PENNEY PENNEY'S PENNEY S 5 SECOND FLOOR FLOOR- COTTON ATHLETIC SHIRTS CORD SPORT COATS Swiss ribbed carded corded yarn curl Anti-curl hemmed Sturdy I leather Bather cotton 6 to 12 4 49 Fu Full buttons 1 r rayon a Y on 3 P Pockets lining 34 to 42 2 1475 7 t k FLOOR FLOOR- PENNEYS PENNEY'S BASEMENT- BASEMENT PEN PENNEYS PENNEY'S NEY S ST STREET REET POPULAR SHIRTS T-SHIRTS Flat knitted cotton yarn Cut long and full JUNIOR BOYS' BOYS SLACKS SLACKS SLACKS' GIRLS' GIRLS WOOL ALL SKIRTS GIRLS' GIRLS RAYON BRIEFS for comfort 6 12 59 5 9 PENNEYS PENNEY'S BASEMENT BASEMENT- 2 98 H p and wool gabardines cut like the older fellows fellows' fel fel- Rayon RED RYD RYDER ER S SHIRTS HI lows lows' 3 to 10 Full swing skirts of spun rayon in in an co colors I. 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I waist Ribbed I e d b band an d I legs T 2 to 16 PENNEYS PENNEY'S BASEMENT BASEMENT- PENNEYS PENNEY'S SECOND FLOOR- FLOOR PENNEYS PENNEY'S SECOND FLOOR- FLOOR Cotton Callan sweat shirt shirts decorated with comic 19 9 characters character 4 to 14 1 11 PENNEY'S PENNEYS p E E BASEMENT BASEMENT- JUNIOR JUNIOR- BOYS' BOYS SWEA SWEATERS GIRLS GIRLS' SCHOOL BLOUSES GIRLS POLO S SHIRTS i t i L 4 CORDUROY w 2 98 1 I p. p n V M Partridge effect Slide penders ers 2 to 8 fly Adjustable sus sus- 3 98 Colorful t terns ferns erns 4 4 4 wool all 1 0 wool sweaters in in stripes or jacquard pat pat- Tailored or fussy in In rayon or cotton fabrics White 7 C Combed b e d cotton callan in in white or maize za Comic strip p prints Short JI s sleeves eeves PENNEYS PENNEY'S BASEMENT- BASEMENT PENNEYS PENNEY'S BASEMENT- BASEMENT PENNEYS PENNEY'S SECOND FLOOR- FLOOR PENNEYS PENNEY'S SECOND FLOOR- FLOOR I I r j y i L SHOP AT PENNEYS PENNEY'S SALT LAKE STO STORE RE Trading Center enter o of the Great Intermountain Empire i if L |