| Show Humph Say Sad Anns Ann's Bosses When RedHead Red Turns Hot Head I r w j e 1 p A g gy y i y 5 r rS S r rEky r yam i is' is s' s i. i u y 1 y 1 OOMPH OO IS TIER HER COPYRIGHTED COPYRIGHTED TRADEMARK An Bosses are shopping around By FREDERICK FREDERICI C. C IAN OTHMAN HOLLYWOOD Oct 18 UP Suspended by her studio and scratched from its payroll Ann Sheridan cruised off oft the coast of Mexico Friday with George Brent while her bosses looked for another oomph girl They had replaced her in one picture with Rita Hayworth hurriedly hurriedly hur hur- borrowed from a rival studio and said that if II their Annie didn't come down from her high horse she wouldn't be living here any more Whether Miss Sheridan would return to Hollywood as Mrs I Brent was problematical Their T marriage long has been ex ex- The red-haired red Ann a creature 0 of the studio press if Jl there ever was one one headed for the border bordera a couple of ot days ago after the Warners refused to raise her salary above the current 1000 weekly Scheduled to star in Strawberry Strawberry Strawberry Straw berry Blonde a picture r ready ady to hit the cameras Monday Miss Sheridan drove instead to Ensenada Ensenada Ense- Ense nada Mexico where Brent met mether mether mether her with his boat They were re reported reported reported re- re ported to be cruising down the coast of Lower California and and Continued on Page Two Column Four Oomph Queen Walks Out Continued From Page Pare One not worrying much about when they returned The Warners arranged with Columbia studios for the loan of Miss Hayworth to take therol therole the therole role rol and indicated that if their oomph girl a didn't come back soon with apologies and promises of of no more monkey business they'd be in the market for another another another an an- other red head Two years ago Miss Sheridan was just another pretty girl in Hollywood She had divorced her husband Edward Norris and was getting no place rapidly in minor parts in minor pictures It was then that the press agents took her in hand They spent first giving her a dinner at which guests were maneuvered into crowning h her r queen of oomph Then things began to happen She was phot photographed graphed nearly times in specially specially designed designed oomph dresses low in front and lower in the back The word oomph was copyrighted as her trademark Her fan mail climbed from twenty-seventh twenty place to first place on the Warner star list and the mailmen started hauling marriage marriage marriage mar mar- proposals to her in trucks Dime-a-dance Dime palaces everywhere advertised 50 beautiful girls girls girls- everyone with oomph Fraternity Fraternity Frater Frater- Fraternity leaders demanded Miss SherIdah's Sheridah's Sher Sher- idah's idan's presence at oomph proms Other studios tried to borrow her A college student who may mayor ormay or ormay may not have been In the employ of the publicists burst into a Sheridan picture premiere handcuffed handcuffed hand hand- cuffed himself to her her and and swallowed wal lowed the key She entered into a controversy with the editor of the Harvard Lampoon over her ability as an actress and thanks to the coaching coaching coach coach- ing of her handlers won every verbal round A typical line attributed attributed at at- to her I dont don't mind criticism but I hate to have it come from Har Har- vard By now Miss Sheridan was getting getting get get- ting time big-time roles in time big pictures and her salary gradually was raised to a year for 40 weeks' weeks work She said shed she'd have to have still more before she went into the strawberry blonde part The Warners said she w was s getting all she was worth OO Oomph Ph Humph |
