Show Prices Under Wholesale Costs too Loom in Battle Ule of N. N NY Y Stores NEW EW YORK Aug UI 16 UP I Three Three- New ew York Tork department stores stores' deployed today for tor what promises to fo o be another of the the price wars that carry merchandise down to a fraction fraction frac frac- tion of ot its hi hole wholesale ale cost Housewives Housewives' anxious to take advantage advantage ad ad- vanta vantage e of the first campaign oCa of oC a autumn scanned d the newspapers eagerly as Macys Macy's Gimbels Gimbel's and Bloomingdale's laid down downa a barrage of oe adv advertisements the gist of oC which was we will not be undersold Macys Macy's a store that sells only for tor forcash cash fired the first shot We W have ha never ne backed down OIL on a price war Its an announcement o said We Ve arc arc- morally obliged to undersell undersell undersell under under- sell by at least 6 per p r cent nfl all com competitors oni- oni who dd do not sell Bell for ca cash h honl only That's our policy polley and nd we wc live livo up to it al 8 and G m eJ's sellon sell sellon on charge charle account as ns well as cash h but t they s seemed equally eQuall confident that no one was going to undersell them Regardless of ot underselling claims by ty other other- stores Bl said gald o our r prices ci are arc and always alwa's will be as low as those of ot any for of equal qu quality nl e I Gimbels Gimbel's also took th the the- challenge Ba saying We will wm not be undersold Unless ss one of tho stores recedes from Crom its position New Now York women soon sCIon may be purchasing ing merchandise merchandise dise for fOl these figures the figures the low Jow prices prices' which h pr a a. previous war Five spools of t thread for tor a a- penny overnight cases for Cig-ar Cig ts for tor a little more than 6 cents a 0 pa package kage 1 Two bottles of ot sh shoe shO polish forone for lor forone lorone one cent 4 Books that ordinarily cost 95 5 cents for 18 IS cents centz three cent T collars for 2 cents Fifteen dollar shawls for tor 5 |