Show OIL WAS TOO GOOD i CO COULDN'T SELL MOREl J. J B. B Lewis Falls Down on I Idaho Orders and Gets Surprise When is an oil all too good to bring repeat re repeat repeat re- re peat orders a For the best answer to this this riddle J. J B B. Lewis sales manager of the Cul- Cul mers company Is willing to give a gallon gallon gallon gal gal- lon of any of the famous Culco oils Lewis has recently returned from a business trip throughout Idaho and Montana which Montana which latter state has joined the growing family of Culco states and and during the trip had an experience experience experience ence which he characterizes as the most puzzling thing tiring he has ever seen Last year the company sent special representatives north to meet with ranchers big farmers and threshers thresh thresh- ers for the purpose of ot furnishing them direct with the various oils used o othe oi 01 the farm particularly steam cylinder castor machine and harvester oils with the result that several carloads of oils I were shipped to this territory earl early Inthe in inthe inthe the spring This year Lewis decided to cover coverI I the territory personally in order to learn direct from the consumers how the oils oils were satisfying their new customers cus cus- I While Lewis gained mary gained many new customers cus- cus en Ue 1 s business 88 ln volume he was unable to renew renew re re- re I new many man orders for harvester and andI c cylinder lInder oils for the unique reason that the Culco oils lasted too long I In other words not only one but fully twenty ranchers told Lewis that although they bought the same quantity quantity quantity quan quan- of oils last year as they had al always always always al- al I ways bought of other brands the oils oils' had g ne so much farther that they had sufficient left for another season This remarkable le statement was wa in invariably invariably invariably in- in variably supplemented by an order for other products automobile oils greases etc and the assurance that Cui Culco co had won a home in Idaho Now Lewis is wondering whether itis ItIs it itis is the northern climate or the general superiority of Culco oils that made it possible for one gallon to go as far as two gallons of the oils formerly used by bv these people |