Show i 1 l t L i i i r ii po k Jj fJ I N Q i L I t V TODAY 1698 I 1 or OJ or 1095 or OF or OJ foJ for apparel of substantial ity Its It's astonishing lt we recall the prices that prevailed for a u little of a et dress dess only a u couple of years ago The same scale is eVIc evident i in relative tive degree t M 0 icet in ice everything g that's offered fo for sale both I. I t f commodities and luxuries and today's market mar mar- a j. j ket presents the most attractive opportunities ties tics for the intelligent buyer huyer that our gener generation 1 aton probably will ever see SonIc Some day y of course it will end But now f fUnder Under these conditions of increased values and decreased prices advertising has attained its greatest potency as a friend and counsellor counsel counsel- 4 lor for to the consumer and premier salesman for the producer It guides the buyer in comparing quality and value and in making his funds ample or limited do their full dUI duly A J A I J. J Builds Business Advertising vex t. t l anc and Protects the tIle Consumer u I rf i Jf n SALT SALT CLUB cEm CLUB Twentieth In a series of educational message MEETS THURSDAY AT AT I- I pointing painting out the importance and value of advertising adver adver- CHAMBER P business in generaLI general 0 OF P i COMMERCE s sc sv to consumers rs and v c t. t u B I j |