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Show Advertising Truth Deemed Important In 1911 the Advertising Club of Now York onrnniacd a "Viffilance Co.unnuee;' to outline a program sn n 1 1,1 dwrtising. Hitherto ? - ;lpsals had "just talk . The outgrowth of the vigilance vigil-ance committees, however, was the organization of what is now known ns the Better Business Bureau. I hose were formed to protect honest merchants from the undermining under-mining influences of quacks and confulence men. In 1946 these bureaus bur-eaus were operating in 91 cities, and their influence was felt in a wide area around each o f these centers. |