Salt Lake Tribune | 1919-11-20 | Page 6 | Shaving Europe

SHAVING EUROPE. The greatest advertising campaign in the history of the world was conducted by the American expeditionary forces during the world war. They advertised the American safety razor. So well did the Yanks publish abroad the fact that one can shave with safety in less time than it takes to strop a "foot power" razor that big companies are in course of formation in France, Italy, Greece, Spain and Portugal for the manufacture and sale of American safety razos. Authentic reports are that safety razors are now selling in the countries of Europe as fast as they ean be imported from the United States. Soldiers of all nations, who were furnished fur-nished with razors during the war bv America, have created a tremendous demand de-mand for the whisker-removing contrivance. con-trivance. As European manufacturers do not produce low-priced safety razors, Americans propose to meet the demand. de-mand. The first company will be organized in France, according to present plans. It will be financed partly with French capital and will be managed by the French. The same system will apply in other countries. The first offices will be opened in Paris and Milan. It is expected ex-pected that the demand for American razors will be followed by calls for American brushes, soaps and other shaving shav-ing accessories. I The trade reports that the business in Canada has increased greatly since the end of the war, and that a large plant has been taken over for the manufacture man-ufacture of American razors and brushes. Xot long ago a large contract was closed with agents of Czechoslovakia for safety razors. Shipments on account ac-count of that order are going forward on food supply vessels. Great is the American "hoe"!